Mike Williams’ Post

Building and scaling the next generation of B2B marketplaces demands a strategic blend of innovation, technology, and market insight. Key steps include thorough market research, developing a user-friendly platform with advanced features, fostering a vibrant ecosystem, forming strategic partnerships, leveraging data insights, and ensuring scalability from the outset. In our endeavor to share knowledge from across the world, we came across an interesting article on the Chirate Ventures website. Click the link for the insightful article on "How to build and scale the next generation of B2B Marketplaces?" https://lnkd.in/dMZy9_Zk #B2BMarketplaces #ScalingBusiness #NextGenBusiness #EntrepreneurshipTips #TechInnovation #thegreatunicornhunt

𝗔𝗰𝗵𝗶𝗲𝘃𝗶𝗻𝗴 𝗦𝗰𝗮𝗹𝗲 𝘄𝗶𝘁𝗵 𝗲𝗕𝟮𝗕 At the SalesCode CXO Conclave, Ranjeet Kumar (CEO and Co-Founder, SalesCode.ai) mentioned that only four companies worldwide have successfully scaled eB2B operations, reaching millions of stores and driving sales. Ambuj Singh (VP Digital Acceleration, INSWA, Coca-Cola) added that #CokeBuddy is a platform built for scale and they have scaled from 40,000 outlets to 𝟴𝟬𝟬,𝟬𝟬𝟬 𝗼𝘂𝘁𝗹𝗲𝘁𝘀 within one year! (𝗮𝗻 𝗶𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝟮𝟬𝘅 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻!) #Unnati (ITC's eB2B platform) and Coke Buddy (Coca-Cola's eB2B platform) are both built on SalesCode's AI-Powered eB2B Platform with a combined user base exceeding 3 Million Users. We deliberated on the eB2B adoption and scaling journeys covered by top CPG companies, with Industry Leaders and CXOs at #SalesCodeCXOConclave >> https://bit.ly/3XSLUTX #eB2B #FutureReadyTrade #AIPoweredEB2B #Sales #DigitalRTM

It was fantastic connecting with so many partners, customers, and prospects at B2B Online! The pace of evolution in B2B ecommerce is staggering. Three key themes stuck out: - Customer Experience: Elevating customer interactions through personalized and seamless online journeys, across the entire buyer lifecycle - maximising LTV! - Automation of Processes: Streamlining both offline and online operations to enhance efficiency and reduce manual tasks. - Impact of AI on B2B Commerce: Leveraging artificial intelligence to transform decision-making, forecasting, and customer engagement. A huge thank you to Ashley Ching - Inhaven from Inhaven for joining me on stage. She’s a trailblazer in B2B ecommerce, preempting her customers requirements and building tools to meet their needs before they knew they needed them. And thank you to our incredible partners for the awesome events we hosted Cronix HawkSearch Logik.io Threekit Visual Commerce Irish Titan Silk Commerce TradeCentric #B2Boat “we’re going to need a bigger boat” Exciting times ahead for all of us in the industry. Let's keep pushing the boundaries and driving innovation together! #B2BOnline #EcommerceRevolution #Innovation #B2B

Third-Mission Publication on Plurality of Digital B2B Platforms How to make sense of the plurality of platforms in B2B markets like manufacturing? Together with colleagues from WU Vienna, Georg Reischauer provides an organizing framework for practitioners that distinguishes between four types of digital B2B platforms: allocation platforms, sourcing platforms, diagnosis platforms, and development platforms. The article can be openly accessed at https://lnkd.in/guBVMWVw

Converting a brand’s prospects to engaged customers requires a focus on both optimising the marketing funnel and growing brand affinity. I am looking forward to discussing this topic with experts from the industry at The MarTech Summit this April.

Discover the latest #DigitalSociety blog post on the evolving landscape of digital business-to-business platforms! How are these #B2B platforms innovating without physical assets? And how do they differ in their governance styles and strategic goals? In their article, our three guest authors and experts from the WU (Wirtschaftsuniversität Wien), Patrick Holzmann, Alexander Engelmann and Georg Reischauer, looked at the key characteristics, modes of operation and types of digital B2B platforms to better understand these new forms of organisation. They identified four types of such platforms. How are they shaping the future of business interactions? 👉 Read the full article here: https://lnkd.in/guBVMWVw

In part one of this two-part question-and-answer session with Patrick McGovern of Bowery Capital, he breaks down what is top of mind with today’s B2B marketplace investors. https://hubs.ly/Q02DDxHQ0 #B2Becommerce #B2BMarketplaces #onlinemarketplace #ecommerce

As we look ahead to 2025, B2B commerce in Southeast Asia stands at a fascinating inflection point. The evolution of digital marketplaces is reshaping traditional route-to-market strategies, with brands and distributors building hybrid approaches that combine digital efficiency with existing relationship strengths. We're seeing traditional wholesalers and distributors increasingly seek solutions that blend familiar communication channels with modern commerce capabilities. The future isn't about replacing existing relationships - it's about enhancing them with digital tools that feel natural. At Quqo, our vision for 2025 is clear: we're building towards a future where every traditional business can participate in the digital economy without losing the personal touch that makes Southeast Asian trade unique. By combining chat commerce, embedded payments, and flexible marketplace solutions, we're creating an ecosystem that works the way businesses already do. #FutureOfCommerce #B2B #DigitalTransformation #SEAsia #2025Outlook #RouteToMarket

In doing so, he breaks down what is top of mind with today's B2B marketplace investors