Yoshita Parwani’s Post

We’re bombarded with hundreds of cheat-code-growth tips, go-viral-quick strategies, and 48-hour fleeting trends daily. The online space is over saturated and we are overstimulated. So this is what I must point out as a social media marketing consultant to all brands and creators/influencers: ✨ Don’t lose sight of what’s important, don’t lose the meaning of the internet amidst the chaos of marketing. 💌 1. Why do people go online? The positive side of the internet is that it helps, it inspires, it educates, it connects, it motivates. When you’re building your presence online, keep that in mind. Use social media as a space to express (and discover) yourself (and your brand). Use it to provide value to your audience, find and connect with your people, and inspire and motivate others by showing up authentically and mindfully. Please, don’t be virality-obsessed and salesy on social media. Don’t switch up your strategy every week to follow the latest vitality hack, don’t kill yourself to join every irrelevant trend, don’t act like a TV salesman in your content, and don’t post attention-span-killing videos. Aim to provide an authentic, slow, and intentional experience to your audience. Choose quality over quantity and focus on stable, long-term growth and success. It may take a liiittle bit longer to take off that way, but your success and community will be x10 stronger, and you’ll get to keep your peace of mind in the meantime. 💌 2. Nobody likes inconsistency. Nostalgia aesthetic or mob wife aesthetic? 2-sec reels with long captions or 5-minute talking videos? Well, what about what’s aligned with you and your brand’s identity/mission? We’re bombarded with ‘new strategies to go viral quick’ daily and passing aesthetics always come up every few weeks. I mean, it’s fine. We’re all experimenting online, and people are just sharing what worked for them. But that doesn’t mean that you should alter your approach and strategy every single time. Focus on a approach that is aligned with and enjoyable to YOU, and stay rooted in your authenticity and uniqueness. Commit to a strategy that is sustainable and as timeless as possible, and be consistent. On top of that, you can experiment often but mindfully: be picky when joining trends and don’t be quick to join fleeting aesthetics trends that could stain your image in the long run. Show up as a reliable, authentic, stable presence to your audience and enjoy actual growth, a tight knit community and loyal supporters/buyers. From an overstimulated, chronically online Gen Z marketer 😇 #socialmediamarketing #socialmediamanagement #digitalmarketingtips

𝗛𝗮𝗰𝗸 𝘁𝗵𝗲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗦𝘆𝘀𝘁𝗲𝗺: 𝗧𝗶𝗺𝗲 𝗳𝗼𝗿 𝗮 𝗥𝗲𝘁𝗵𝗶𝗻𝗸? Are we all just scrolling like zombies, trapped in a sea of sameness? As brands chase KPIs, are we losing the unique voices that once made social media vibrant? Welcome to "𝘭𝘢𝘵𝘦-𝘴𝘵𝘢𝘨𝘦 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢," where the landscape is dominated by a few players, all blending into one. This idea comes from a thought-provoking article on Digiday. Here are three factors driving this trend: 1. 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗛𝗼𝗺𝗼𝗴𝗲𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻: With only a handful of social media giants, platforms are losing their uniqueness. Millennials are on TikTok, while Gen Z revisits Facebook for WhatsApp and Marketplace. The distinctiveness is fading. 2. 𝗣𝗮𝘆-𝘁𝗼-𝗣𝗹𝗮𝘆 𝗔𝗿𝗲𝗻𝗮: Social media is now flooded with ads, with brands echoing the same cultural trends. This ocean of sameness numbs us, as brands lose their unique tone of voice. ( brands playing on brat and demure trends… I am talking to you… ) 3. 𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝗶𝘇𝗲𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆: The shift to digital marketing has introduced guidelines and KPIs that water down creativity. The once vibrant space now feels standardized and uninspired. It's time to rethink social media's role in marketing and explore other advertising levers. Let's hack the system and rediscover the power of unique brand voices & targets. What do you think? Is it time for a change?

🚀 𝐍𝐨 𝐩𝐫𝐨𝐛𝐥𝐞𝐦! 𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐦𝐞𝐫𝐜𝐞𝐝𝐞𝐬 𝐂𝐋𝐑 𝐆𝐓𝐑 Social media trends can be curious things, and the recent emergence of the "Mercedes CLR GTR" on Instagram is a prime example. This seemingly informative car description has been spreading like wildfire, garnering millions of likes despite containing inaccurate information. 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐭𝐡𝐞 "𝐌𝐞𝐫𝐜𝐞𝐝𝐞𝐬 𝐂𝐋𝐑 𝐆𝐓𝐑" 𝐓𝐫𝐞𝐧𝐝? On January 21st, 2024, an Instagram user posted a Reel featuring a car with a lengthy caption detailing the specifications of a fictional "Mercedes CLR GTR." The caption, resembling an advertisement, boasted impressive performance figures and luxurious features. However, there's no such car in Mercedes-Benz's lineup. 𝐖𝐡𝐲 𝐃𝐨𝐞𝐬 𝐓𝐡𝐢𝐬 𝐓𝐫𝐞𝐧𝐝 𝐌𝐚𝐭𝐭𝐞𝐫? The "Mercedes CLR GTR" trend highlights a potential vulnerability in Instagram's algorithm. Some speculate that the algorithm might favor posts with seemingly educational content. This has led to inauthentic accounts using the "copypasta" (repeated text) to gain engagement and potentially bypass detection. 𝐖𝐡𝐚𝐭 𝐢𝐬 "𝐂𝐎𝐏𝐘𝐏𝐀𝐒𝐓𝐀" A copypasta is a block of text copied and pasted to the Internet and social media. Copypasta containing controversial ideas or lengthy rants are often posted for humorous purposes, to provoke reactions from those unaware that the posted text is a meme. 𝐓𝐡𝐞 𝐒𝐩𝐫𝐞𝐚𝐝 𝐨𝐟 𝐭𝐡𝐞 𝐓𝐫𝐞𝐧𝐝: Since its initial appearance, the "Mercedes CLR GTR" copypasta has been adopted by other accounts, attracting millions of likes on individual posts. This rapid spread raises concerns about the proliferation of misinformation and the manipulation of social media algorithms. 𝐓𝐡𝐞 𝐑𝐞𝐝𝐝𝐢𝐭 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧: 𝐓𝐡𝐞 𝐆𝐨𝐝𝐟𝐚𝐭𝐡𝐞𝐫 In April 2024, the copypasta found its way onto Reddit's r/copypasta forum, sparking discussions about its purpose and potential impact. Users speculated that bot accounts exploit the text to appear educational and boost their content's reach. 𝐖𝐡𝐚𝐭 𝐃𝐨𝐞𝐬 𝐓𝐡𝐢𝐬 𝐌𝐞𝐚𝐧 𝐟𝐨𝐫 𝐘𝐨𝐮? As a LinkedIn user, it's crucial to be critical of the information you encounter online. Don't blindly trust seemingly informative captions, especially those surrounding trending topics. Do your research and verify details before engaging with such content. 𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐅𝐨𝐫𝐰𝐚𝐫𝐝: The "Mercedes CLR GTR" trend is a fascinating case study in social media manipulation. As we navigate the ever-evolving landscape of online content, staying informed and exercising caution remain paramount. 𝐒𝐭𝐚𝐲 𝐭𝐮𝐧𝐞𝐝 𝐟𝐨𝐫 𝐟𝐮𝐭𝐮𝐫𝐞 𝐛𝐥𝐨𝐠 𝐰𝐡𝐞𝐫𝐞 𝐰𝐞 𝐝𝐞𝐥𝐯𝐞 𝐝𝐞𝐞𝐩𝐞𝐫 𝐢𝐧𝐭𝐨 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐭𝐫𝐞𝐧𝐝𝐬 𝐚𝐧𝐝 𝐭𝐡𝐞𝐢𝐫 𝐢𝐦𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬! #trending #nomatter #marcedesCLR #copypasta #casestudy #socialmedia #instagram #miniblog #trensingtopic #SMO #gowiththeflow

To escape the marketing matrix... ...you need to choose your "weapon" wisely. If you want to attract traffic to your website, you will need some good social legs. All that's while still dealing with your website's copys. (I explain why it's essencial, too, at the post's end.) But what platform to choose, if you are still new to it? It fully depends on, where can you reach your customers - and what do you want to say them. Here are some statistics for a panoramic view on them: 1. Viral reels and quick, informative/funny videos are which the 18-25 year olders love the most. With it's 1.7 billion users, Tik-Tok is perfect for you if you would like to position yourself as a youthful, trendy brand. 2. On Instagram we have some similar possibilities (e.g. Reels, Live) like we have on TikTok. The platform is mostly used by millennials (~60%),and has more than 2 billion users. They want not only have fun on the platform, but learn and buy from professional, attractive brands. 3. Serious, motivative + educative posts can be made and shared here, on LinkedIn - to build the expert status. There are 900 million people here, mostly from the B2B market. Lots of them actively search for their next partnership, employee or employer - basically from the 30-59 year olds. 4. Facebook is for the wider masses, with it's 3 billion users. So practically B2C mostly. If you sell products which serve a massive crowd's desire and needs, that's your place. If you read this through, you can ask: okay, but if I have socials, why do I need to improve my website's contents, too? Simple. Google still has almost 4.9 BILLION users - and they usually search for keywords. And if you won't rank in the first page, you won't be too visible for your clients. I'm only a DM or an e-mail away if you need some help in your web contents. :)

10 Social Media Content Ideas for Small Businesses in November November is a great time for small businesses to connect with their audience, boost engagement, and prepare for the busy holiday season. Here are 10 ideas that you can use to keep your posts fresh, relevant, and engaging throughout the month. 1. Behind-the-Scenes: Show Your Team in Action Give your followers a sneak peek behind the scenes! Share what a typical day at your business looks like, from team meetings to how your products or services are made. This helps build a personal connection with your audience. 2. November Special Offer Take advantage of the November shopping frenzy by offering a special discount or promotion. Whether it's for Black Friday, Cyber Monday, or a seasonal offer, make sure to highlight the limited-time nature of the deal to create urgency. 3. Share a Customer Review Highlight a positive review from a happy customer! Sharing testimonials builds trust and credibility, showing potential customers the value of your products or services. 4. Top Tips Relevant to Your Industry Share a few quick tips that your followers can use! Whether it’s winter skincare advice, home improvement tips, or holiday planning ideas, providing value will position your business as an expert in your field. 5. Product/Service Spotlight Pick one of your best-selling products or services and explain why it’s so popular. Highlight its benefits, how it solves a problem, or why it makes the perfect gift for the holiday season. 6. Seasonal Post Embrace the November vibe by creating seasonal content. Post about autumn, holiday preparations, or cozy moments with your products or services. This is a great way to stay relevant and connect with your audience during the changing season. 7. Thankful Post November is all about gratitude, so take a moment to show appreciation. Thank your customers for their support, give a shout-out to your team, or express gratitude for the local community. This helps build stronger relationships with your audience. 8. Educational Post Share a helpful fact or teach your followers something new about your industry. Educational content positions you as an expert and provides real value to your audience. 9. Collaboration Post Collaborate with another local business! This could be a shout-out, a joint promotion, or a giveaway. Teaming up with others helps both businesses expand their reach and build community support. 10. End-of-Year Reflection As the year comes to a close, reflect on your biggest achievements in 2024. Share your successes and invite your followers to reflect on their own accomplishments. It’s a great way to build excitement as we head into 2025. Whether you're looking to grow your brand, boost engagement, or increase leads, we’re here to help. Get in touch today to arrange a free 30-minute meeting and discover how we can support your business goals. 📧 Email us at milly@creativeinfluencestudio.com or send a DM to get started!

Right now, there’s a massive opportunity in social media and live shopping that most people are completely sleeping on. Imagine making $40,000 in just two hours—just by going live. That’s exactly what one speaker did, and here’s the kicker: there are people making millions every month doing the exact same thing. 🚨 This is happening right now. 🚨 But here’s the problem... most people won’t realize it until it’s too late. Three years from now, everyone will be scrambling to get in, but by then, the window will have changed. Here’s the best part: you don’t even have to be on camera to win. You have three powerful options: ✅ Writing – Build a massive audience without ever showing your face. 🎙️ Audio – Speak, share insights, and stay behind the scenes. 📹 Video – If you’re comfortable, this is one of the most powerful tools. There’s zero excuse not to take advantage of this. And here’s what really hit me: social media is FREE. You can post right now and reach thousands... even millions... without spending a dime. Compare that to billboards, TV ads, or Google Ads, where you have to pay big just to be seen. Right now, social media is rewarding content based on interest, not followers... which means anyone (yes, even you) can go viral overnight. So why aren’t more people doing this? Fear. Overthinking. Worrying about what others think. But here’s the truth: the biggest regret people have is not taking action. For businesses, brands, and marketers... this isn’t optional. The world is shifting fast, AI is rewriting the rules, and those who don’t adapt will get left behind. LinkedIn is a goldmine for B2B, and platforms like TikTok, YouTube Shorts, and Snapchat Spotlight are exploding with free organic reach. My takeaway? I refuse to be the person who looks back and says, “I wish I started sooner.” The time to go all-in is NOW. Whether it’s content, ads, or live selling... this is the moment to take action. No more waiting. No more excuses. Let’s make moves. 🚀 I refuse to be the person who looks back and says, “I wish I started sooner.” The time to go all-in is NOW. Whether it’s content, ads, or live selling—this is the moment to take action. No more waiting. No more excuses. Let’s make moves. 🚀

🌟 My Unique Social Media Predictions for 2025 🌟 If there’s one thing I’ve learned working in the social media space, it’s that the digital world is anything but predictable. Still, I’ve noticed a few subtle shifts in the past year that have me excited (and curious) about where we’re headed. Here are my personal predictions for 2025: 1️⃣ The Rise of Nostalgia-Fueled Content Nostalgia isn’t just a trend—it’s a universal human experience. Lately, I’ve seen brands bring back vibes from the early 2000s, 90s, and even 80s, and people are eating it up. 💡 My Take: By 2025, I think we’ll see brands tapping into retro aesthetics, re-imagined throwback campaigns, and even the return of old-school formats like MySpace-inspired layouts (hello, profile music!). 2️⃣ The "Un-Polished" Era Hits New Heights Forget filters. Forget perfection. People want raw, real, and unedited. I’ve seen this happen more and more, posts that feel human outperform those that feel scripted. 💡 My Take: 2025 will push this even further with brands leaning into “messy” content: unscripted live streams, candid behind-the-scenes moments, and even admitting when they get things wrong. Authenticity is new power move! 3️⃣ "Digital Decluttering" Becomes a Movement Let’s be honest: the internet is crowded. I’ve been hearing from people who want fewer ads, simpler experiences, and better quality over quantity. 💡 My Take: We’ll see a shift toward minimalism on social media. Brands will focus on less content, more impact—like fewer posts but richer storytelling and deeper connections. Maybe even platforms introducing features to “declutter” your feed. 4️⃣ The Digital "Main Character" Movement Everyone wants to feel like they are the hero of their own story. Social media platforms will create tools that help users make their content look cinematic, with dynamic transitions, filters, and soundtrack options. 💡 My Take: I’ve always believed that social media is about empowerment. In 2025, it’ll be less about brands showing off and more about helping users tell their stories—with brands playing a supporting role. 5️⃣ Social Media as a Wellness Tool Social media has often been blamed for burnout, but I think 2025 will flip the script. Platforms will introduce features to promote mindfulness, like wellness breaks, gratitude posts, or mood-tracking integrations. 💡 My Take: I’ve seen so many creators talk about needing balance. This could be the year brands use social media to genuinely promote healthier lifestyles. What do you think about these predictions? Do they resonate with you? Or am I just nostalgic for the good ol’ days? 😅 Let’s chat in the comments, I’d love to hear your take! And if you’re curious about how to build a future-proof strategy for your brand, let’s connect. At Social Impact The Marketing Agency, we thrive on staying ahead of the trends (even the nostalgic ones). #SocialMediaPredictions #2025Trends #DigitalMarketing #Authenticity #NostalgiaInMarketing

Are you putting your product or services in the right place to get noticed? Before launching a business idea or a product, we often ask ourselves if it's a good fit for the market. We wonder, "Is this the right place for it?" But have you ever asked if your marketing platform is a good match for what you're selling? When we start a business or offer a service, we do a lot of research. We figure out who our customers are, how big the market is, what our competitors are doing, and how much they're charging. But what about marketing? Do you hire a marketing team or outsource it? Have you ever asked your marketing team if they've thought about which platforms are best for reaching your potential customers? Do they know if your customers even use those platforms? Have they researched if the platforms they're using are the right ones for your product or service? These are questions that often go unasked, especially for new brands that are just starting out. Have you thought about which platforms you'll use to market your brand? Every platform has its own purpose and can help you market your brand and product in different ways. Let me explain: Instagram: It's where you can show off your talents, share knowledge, talk about your life or work, and influence others by showing them what they're missing out on or how certain products or treatments can improve their lives. Facebook: It's great for advertising to people aged 30 to 60 because it's mostly used by older folks who are comfortable there. It's perfect for brands targeting that age group or those in real estate. YouTube: It's a space where you can do almost anything—share funny content, advertise your products or skills, and reach people of all ages, from grandparents to teens. LinkedIn: It's where you can market yourself as a professional by showcasing your achievements or your company's, build a community around your professional skills, and grow your network. Pinterest: It's ideal for DIY enthusiasts or for sharing ideas about decorating spaces. Blogger: Perfect for writers and deep thinkers. Wondering which platform is best for you? Drop a comment, and we'll help you figure it out. And to all the social media marketers out there, what do you think about this?

Exciting Instagram Updates Coming in 2025! Instagram just announced some awesome new changes, and as someone who loves social media marketing, I couldn’t be more pumped! One of my absolute favorite updates? Carousel posts can now have up to 20 slides! 🎉 This means more room for stories, how-tos, product features, or just fun moments—perfect for those of us who always have a little more to say. 😄 Here’s a quick look at what else is coming: 🔹 Better DMs for easier chats with followers and customers 🔹 Smarter AI tools to help content reach the right people faster 🔹 More ad spaces in Reels and Stories to get content in front of more eyes 🔹 Stronger shopping tools to make in-app purchases even smoother With these new tools, 2025 is looking like the year to get creative and connect in new ways. Can’t wait to start using them! Which feature are you excited to try? 🔗 Check out all the updates here: https://lnkd.in/gEUA2hdA #InstagramUpdates #Marketing #SocialMediaMarketing

You will never keep up with algorithm "hacks", folks. LinkedIn—and many other platforms like it—don't have one algorithm, they have a complex network of them that is updated, refined and changed on a very regular and frequent cadence. That clever "hack" that some influencer put in a carousel last week with a lot of exclamation points and red siren emojis is very unlikely to have any staying power, and when you chase it at all costs, it'll get changed under your feet in moments. More importantly, you're missing the entire point of creating content in the first place. Content can be the connective tissue of communities. I know we've stripped a lot of the soul out of it in service to cheap leads and short timeframe click metrics in marketing circles, but at its best, content is an investment in your audience. To help them, to entertain them, to educate them...all of which are endeavors that build trust and credibility *over time*, not in a moment of virality. I've had LOTS of posts go crazy viral over the years. The truth? I have never written with an algorithm in mind in my life. The most high-impact stuff over the years has had modest reach but lots of substance that connected me with the RIGHT people. (The viral stuff actually netted me more trolls than business most of the time). It's a long game, not a short foot race. When you invest consistently, steadily and with focus on the community you're trying to build, you're much more likely to garner the trust and attention you wanted in the first place because good beats gimmicks every time and twice on Sunday. You can be GOOD. You don't have to capitulate to the content rat race and waste your time trying to find the latest viral "hook". Hone your craft. My wish for 2025 is to bring a lot of content creation back to its roots: generosity in sharing what we know, authenticity and humanity in our voice, putting the people back at the center of the stuff we make, and investing in our brands (personal or otherwise) as a long-term asset instead of a get-rich-quick scheme. I know my pleas will likely fall on many deaf ears—the people chasing that stuff likely aren't in my audience anyway— but if one person stops the madness and we bring one brand back to sanity...a girl's gotta try.