Yoshita Parwani’s Post

𝗛𝗮𝗰𝗸 𝘁𝗵𝗲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗦𝘆𝘀𝘁𝗲𝗺: 𝗧𝗶𝗺𝗲 𝗳𝗼𝗿 𝗮 𝗥𝗲𝘁𝗵𝗶𝗻𝗸? Are we all just scrolling like zombies, trapped in a sea of sameness? As brands chase KPIs, are we losing the unique voices that once made social media vibrant? Welcome to "𝘭𝘢𝘵𝘦-𝘴𝘵𝘢𝘨𝘦 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢," where the landscape is dominated by a few players, all blending into one. This idea comes from a thought-provoking article on Digiday. Here are three factors driving this trend: 1. 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗛𝗼𝗺𝗼𝗴𝗲𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻: With only a handful of social media giants, platforms are losing their uniqueness. Millennials are on TikTok, while Gen Z revisits Facebook for WhatsApp and Marketplace. The distinctiveness is fading. 2. 𝗣𝗮𝘆-𝘁𝗼-𝗣𝗹𝗮𝘆 𝗔𝗿𝗲𝗻𝗮: Social media is now flooded with ads, with brands echoing the same cultural trends. This ocean of sameness numbs us, as brands lose their unique tone of voice. ( brands playing on brat and demure trends… I am talking to you… ) 3. 𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝗶𝘇𝗲𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆: The shift to digital marketing has introduced guidelines and KPIs that water down creativity. The once vibrant space now feels standardized and uninspired. It's time to rethink social media's role in marketing and explore other advertising levers. Let's hack the system and rediscover the power of unique brand voices & targets. What do you think? Is it time for a change?

Instagram isn’t just about pretty pictures anymore. With over 2 billion active users each month, it’s a powerful tool for businesses—but one untapped gem often gets overlooked: Instagram Direct Messages (DMs). Why DMs? 🤔 They offer an organic way to connect with your audience—starting conversations through actions users already take, like commenting on posts or replying to stories. Why should this matter to your brand? 44% of Instagram users shop weekly on the platform, making it a key funnel for connecting consumers to brands. The challenge? Scaling these conversations effectively. 🪄 That’s where Tildei's AI agent magic comes in. 🪄 With the right tools, you can: 💬 Automate Comment-to-DM responses for instant engagement 💡Use Story Replies to create tailored experiences 💌 Launch Send Message Ads to start real-time, guided interactions Here’s how you can unlock the potential of Instagram DMs: 1️⃣ Automate Comment-to-DM Replies 2️⃣ Use Story Replies for Tailored Interactions 3️⃣ Launch Send Message Ads to Guide Users to Action ✨ Read our full post on how Instagram DMs can become your most impactful conversion channel: https://hubs.li/Q030nG3H0 #InstagramMarketing #SocialMediaStrategy #AIForBusiness #AgenticAI #AgenticMarketing #CustomerEngagement

🌟 My Unique Social Media Predictions for 2025 🌟 If there’s one thing I’ve learned working in the social media space, it’s that the digital world is anything but predictable. Still, I’ve noticed a few subtle shifts in the past year that have me excited (and curious) about where we’re headed. Here are my personal predictions for 2025: 1️⃣ The Rise of Nostalgia-Fueled Content Nostalgia isn’t just a trend—it’s a universal human experience. Lately, I’ve seen brands bring back vibes from the early 2000s, 90s, and even 80s, and people are eating it up. 💡 My Take: By 2025, I think we’ll see brands tapping into retro aesthetics, re-imagined throwback campaigns, and even the return of old-school formats like MySpace-inspired layouts (hello, profile music!). 2️⃣ The "Un-Polished" Era Hits New Heights Forget filters. Forget perfection. People want raw, real, and unedited. I’ve seen this happen more and more, posts that feel human outperform those that feel scripted. 💡 My Take: 2025 will push this even further with brands leaning into “messy” content: unscripted live streams, candid behind-the-scenes moments, and even admitting when they get things wrong. Authenticity is new power move! 3️⃣ "Digital Decluttering" Becomes a Movement Let’s be honest: the internet is crowded. I’ve been hearing from people who want fewer ads, simpler experiences, and better quality over quantity. 💡 My Take: We’ll see a shift toward minimalism on social media. Brands will focus on less content, more impact—like fewer posts but richer storytelling and deeper connections. Maybe even platforms introducing features to “declutter” your feed. 4️⃣ The Digital "Main Character" Movement Everyone wants to feel like they are the hero of their own story. Social media platforms will create tools that help users make their content look cinematic, with dynamic transitions, filters, and soundtrack options. 💡 My Take: I’ve always believed that social media is about empowerment. In 2025, it’ll be less about brands showing off and more about helping users tell their stories—with brands playing a supporting role. 5️⃣ Social Media as a Wellness Tool Social media has often been blamed for burnout, but I think 2025 will flip the script. Platforms will introduce features to promote mindfulness, like wellness breaks, gratitude posts, or mood-tracking integrations. 💡 My Take: I’ve seen so many creators talk about needing balance. This could be the year brands use social media to genuinely promote healthier lifestyles. What do you think about these predictions? Do they resonate with you? Or am I just nostalgic for the good ol’ days? 😅 Let’s chat in the comments, I’d love to hear your take! And if you’re curious about how to build a future-proof strategy for your brand, let’s connect. At Social Impact The Marketing Agency, we thrive on staying ahead of the trends (even the nostalgic ones). #SocialMediaPredictions #2025Trends #DigitalMarketing #Authenticity #NostalgiaInMarketing

Social media is no longer a leisure app to scroll on. It has evolved to drive commerce, search, and community building. Platforms like TikTok Shop, Instagram, and Facebook are reshaping online shopping. Brands must create shoppable, searchable, and engaging content to stay competitive. To learn more on the top social media trends for 2025, read here: https://lnkd.in/eQYJ5BBb #AI #retailtech #socialmedia #trends2025

“I want this campaign to become viral!” How many times have you heard this request in your company? How many times have you said it to your agency? As marketers, we love to connect with consumers and reach as many people as possible, not only through paid media but especially through EARNED media. We aim to make people talk about our product/service or new campaign and share it with their followers, friends, or families. ‘Contagious: How to Build Word of Mouth in the Digital Age’, by Jonah Berger (professor at Wharton), doesn’t give you the exact recipe to make your idea viral or shared on a massive scale. But it gives you a lot of food for thought when planning to make people talk about your idea. The whole book is built around 6 principles of contagiousness or STEPPS: ✅ Social Currency: We share things that make us look good among our family, friends, and colleagues. Berger provides examples of different ways to give people social currency: finding inner remarkability (showing what makes your idea or product special and talking about it to make them seem more worthy of attention), leveraging game mechanics, or making people feel like insiders (scarcity, exclusivity, etc.). ✅ Triggers: Top of mind means tip of tongue. Think about cues that make people think about your product or idea. By acting as reminders, triggers not only get people talking but also keep them talking. The effectiveness of triggers relies on how frequently the stimulus occurs and the strength of the link with your product or idea. ✅ Emotion: When people care, they share. Physiological arousal or activation drives people to talk and share. Emotions that can cause high arousal can be positive (awe, excitement, amusement/humour) or negative (anger, anxiety, disgust). ✅ Public: The more public a product or service is, the more it triggers people to take action. Sometimes it’s about making the product advertise itself or making people see it when others use it. ✅ Practical Value: People like to pass along useful information. We need to make it clear why our product or idea is so useful that people just have to spread the word, i.e., looking at how the info is packaged or making it specific or narrow. ✅ Stories: Not only stories provide proof by analogy, people are less likely to argue against stories than against advertising claims. But it is crucial to make sure that your desired information is so embedded into the plot that people can’t tell the story without it. The book is full of real-life examples that show how these principles are embedded in many campaigns, news, or stories that we see people share on social media or WhatsApp. ‘Contagious’ won’t give you the exact recipe to create something people will talk about or share automatically, but it gives you some principles to consider when you create your next idea. This book is an easy read, and I recommend it to everyone involved in connecting with consumers and an audience. It is also available in Spanish (‘Contagioso’).

Exciting Instagram Updates Coming in 2025! Instagram just announced some awesome new changes, and as someone who loves social media marketing, I couldn’t be more pumped! One of my absolute favorite updates? Carousel posts can now have up to 20 slides! 🎉 This means more room for stories, how-tos, product features, or just fun moments—perfect for those of us who always have a little more to say. 😄 Here’s a quick look at what else is coming: 🔹 Better DMs for easier chats with followers and customers 🔹 Smarter AI tools to help content reach the right people faster 🔹 More ad spaces in Reels and Stories to get content in front of more eyes 🔹 Stronger shopping tools to make in-app purchases even smoother With these new tools, 2025 is looking like the year to get creative and connect in new ways. Can’t wait to start using them! Which feature are you excited to try? 🔗 Check out all the updates here: https://lnkd.in/gEUA2hdA #InstagramUpdates #Marketing #SocialMediaMarketing

𝟱 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗜’𝘃𝗲 𝗟𝗲𝗮𝗿𝗻𝗲𝗱 𝗳𝗿𝗼𝗺 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗶𝗻 𝟮𝟬𝟮𝟰 Social media never stops evolving. QR codes, bold campaigns, and unexpected creativity have taken the stage this year. Here’s what I’ve learned: 1️⃣ Curiosity is the Ultimate Hook The rise of QR code marketing shows one thing: people love a good mystery. A clever tease—like “Scan to uncover the truth”—gets people involved without feeling sold to. Intrigue sparks action. 2️⃣ Offline Meets Online QR codes remind us that marketing doesn’t have to stay on a screen. Posters, packaging, and even graffiti can drive traffic to your socials. If it’s memorable, it works. 3️⃣ Relatability > Perfection Forget glossy, “polished” posts. Raw, honest, and funny campaigns win hearts. People connect with what feels human, not what screams corporate. 4️⃣ Engagement is a Two-Way Street You can’t post and ghost. The most successful brands jump into conversations—whether it’s responding to comments, joining trending memes, or owning up to mistakes publicly. 5️⃣ The Element of Surprise Works Wonders When social campaigns break the mould—like linking cookies to a fake breakup—it sticks. Surprise creates virality, which creates results. Safe campaigns might keep you comfortable, but bold campaigns make you unforgettable. 💡 Your Move: Next time you plan a campaign, ask yourself: ✅ Does this feel human? ✅ Is there a twist that sparks curiosity? ✅ How does this make someone feel? 💡Social media is messy, fast, and unpredictable—but that’s the fun of it. What’s one lesson you’ve learned this year? Let’s talk. 👇

Most people don’t follow brands on social media or sign up for email and text marketing just for the fun of it. Unless there’s a clear incentive, why would they? We always remind our clients: if your social accounts feel like one big commercial break, people will keep scrolling. Breaking that monotony with humor, helpful tips, or fun, non-promotional content can make a huge difference. That said, the majority of people do follow pages or opt into marketing for one main reason: to learn about sales and deals. And in this economy, who can blame them? So, what’s the takeaway? Lean into opt-in campaigns that reward your audience. Offer added value, exclusive discounts, or perks that make them feel like being part of your community benefits them. This approach not only encourages engagement but builds trust—and keeps your audience coming back. Are you using incentives to boost your opt-in strategies? Let’s talk in the comments!

Social media is now about being found .. It’s wild, but here we are: people aren’t just scrolling to see what their friends or favorite brands are up to; they’re searching: for trends, tips, products, and answers. Did we all wake up one day and start treating Instagram like Google? Social media is no longer just a platform to “share”, but to discover. We’re seeing people type things like “best coffee shop in LA” or “fall fashion ideas” right into Instagram or TikTok’s search bar. It’s basically our go-to advice column now. Here’s how smart brands are leaning into this shift: 1. Keyword-first captions for search → Brands are moving away from vague captions and putting search-friendly terms front and center. They're blending keywords naturally to match what people are actually looking for. 2. Educational videos as content hubs → Instead of flashy posts, it’s “How to's” or “DIY's”—content that’s useful, searchable, and built to serve real questions. Creators are nailing this by using short, punchy titles in their videos that could be mini-search results themselves. 3. Using video thumbnails and text overlays like headings → Think of TikTok videos that start with a straight-to-the-point overlay like “3 Tips for Better Sleep.” It’s all about ensuring the content's purpose is clear at a glance. 4. Pinned posts as resources → Brands are treating their profiles like curated libraries. This way, users know exactly where to find answers without scrolling endlessly. Social media’s search power is here to stay, and it’s pushing us all to think about what people are genuinely looking for. #socialmedia #socialmediastrategy #contentmarketing

Are you putting your product or services in the right place to get noticed? Before launching a business idea or a product, we often ask ourselves if it's a good fit for the market. We wonder, "Is this the right place for it?" But have you ever asked if your marketing platform is a good match for what you're selling? When we start a business or offer a service, we do a lot of research. We figure out who our customers are, how big the market is, what our competitors are doing, and how much they're charging. But what about marketing? Do you hire a marketing team or outsource it? Have you ever asked your marketing team if they've thought about which platforms are best for reaching your potential customers? Do they know if your customers even use those platforms? Have they researched if the platforms they're using are the right ones for your product or service? These are questions that often go unasked, especially for new brands that are just starting out. Have you thought about which platforms you'll use to market your brand? Every platform has its own purpose and can help you market your brand and product in different ways. Let me explain: Instagram: It's where you can show off your talents, share knowledge, talk about your life or work, and influence others by showing them what they're missing out on or how certain products or treatments can improve their lives. Facebook: It's great for advertising to people aged 30 to 60 because it's mostly used by older folks who are comfortable there. It's perfect for brands targeting that age group or those in real estate. YouTube: It's a space where you can do almost anything—share funny content, advertise your products or skills, and reach people of all ages, from grandparents to teens. LinkedIn: It's where you can market yourself as a professional by showcasing your achievements or your company's, build a community around your professional skills, and grow your network. Pinterest: It's ideal for DIY enthusiasts or for sharing ideas about decorating spaces. Blogger: Perfect for writers and deep thinkers. Wondering which platform is best for you? Drop a comment, and we'll help you figure it out. And to all the social media marketers out there, what do you think about this?