A collaboration many years in the making, today we're proud to launch our limited release Swing Juice Country Club XPA and accompanying apparel range with our good friends Birds of Condor. Upon meeting the legends from the Byron Bay-based golf brand, it was immediately clear that we not only shared similar interests in things like music, art, skate and surf, but shared the same passion for creating an authentic, inclusive, alternate culture within our respective domains. Coming in at a very sessionalbe 4% ABV, Swing Juice is a brewed to be a trusty caddie from tee time to the 19th. Bursting with notes of citrus and pine from both Aussie and American hops, it's crisp on the palate with a firm malt body and approachable bitterness. Golf, like beer, is a uniter of mates, so we wanted to make sure we brought a couple of our closest along for the ride. Shoutout to Sindy Sinn for the epic artwork, to the members of local punk band FANGZ for modelling the gear, and to our pals at Yeah Rad for shooting the campaign. The beer is available now for a limited time from Cellarbrations, Porter's Liquor, Thirsty Camel Bottleshops, The Bottle-O and IGA Liquor stores, with the apparel range available from birdsofcondor.com. Learn more about Swing Juice here: https://lnkd.in/gAkjKF3h
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National Merchandise Manager, IBA at Australian Liquor Marketers
8moExciting to see this come to life. Thank you for the partnership Young Henrys team. It is greatly appreciated by ALM and our retailers.