YPO Dallas ’s Post

Michael Beach highlights well how valuable Football is for advertisers. It's simply the best way to reach the most eyeballs by a landslide. Engagement levels are so much higher for football than any other sport. Customers watch for hours not minutes. The average NFL fan sees over 100 ads per NFL game and over 3,000 ads on average per football season. NFL team revenue breakdown according to Forbes: 1) Media - 61% 2) Tickets - 20% 3) Advertising/sponsorships - 10% 4) Other - 9% #livesports #streaming

Gray Media has struck a deal with the Atlanta Braves to simulcast 15 regular-season games from FanDuel Sports Network, and to produce and distribute 10 spring training games, all on free broadcast TV, including Gray Media's iconic WPCH-TV (Channel 17) in Atlanta.

“A league of their own: the biggest media partnerships” is beginning now on Stage 2! 👏 Despite the odd regulatory hurdle to overcome, leagues, teams and media outlets have caught on to the huge opportunities of sports betting. How have the most recent blockbuster partnerships between operators and leagues been struck, and how is broadcast media making its way onto the bandwagon? Can a media brand successfully convert bettors to an app - and can they do so in a way that does not compromise the integrity of either brand or betting in general? 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀: Phil Valente, Director, Sports Betting, Major League Soccer Lauren Dwyer, Senior Director, Growth & Innovation, National Basketball Association (NBA) Stephen Krombolz, SVP Business Development, Tipico Jake Strasser, Head of Content Development, Betr Laura Fernandez, VP Travel and iGaming/Sports Betting Vertical, SiriusXM Bryan Bennett, Consultant, NorthCo Strategy - Moderator #SBCEvents #SBCSummitNorthAmerica

A new chapter is emerging in the sports franchise playbook because of generational shifts and technological innovation. Read our latest article about creating a winning experience for everyone: https://lnkd.in/ggwDPi7C #FanLoyalty #Digital

William (Bill) Mobley: "Vizio Women’s Cup Exclusive Shows Peril of the TV OS Wars - All new TVs are becoming “smart” and this represents a new landscape for TV manufacturers. Now, beyond TV sales, these companies are looking to cash in on the ad real estate within the TV interface, OS, and pre-loaded apps. This has led to a new fight for control of these valuable spaces, dubbed the TV OS Wars. One contender in those wars, TV maker Vizio, has announced that it has secured exclusive coverage of the Women’s Cup soccer tournament via its WatchFree Plus app. But unlike other FAST services, this one is exclusive to Vizio TVs. As big tech and media companies look for advantage in the TV OS wars, we could see a new type of fragmentation. If more exclusive content comes to hardware-specific platforms, what you can watch may increasingly depend on what brand of TV you own. And unlike streaming services, where you can easily subscribe if you really want to watch an exclusive, getting access to this content would require purchasing a whole new TV, a much higher barrier. If the goal is to continue to piss off consumers, many new great opportunities are just around the corner." https://lnkd.in/eZcTvEcH #freecast #nextgenstreaming #nomoreappdiving #streamingwars

Vizio Women’s Cup Exclusive Shows Peril of the TV OS Wars - All new TVs are becoming “smart” and this represents a new landscape for TV manufacturers. Now, beyond TV sales, these companies are looking to cash in on the ad real estate within the TV interface, OS, and pre-loaded apps. This has led to a new fight for control of these valuable spaces, dubbed the TV OS Wars. One contender in those wars, TV maker Vizio, has announced that it has secured exclusive coverage of the Women’s Cup soccer tournament via its WatchFree Plus app. But unlike other FAST services, this one is exclusive to Vizio TVs. As big tech and media companies look for advantage in the TV OS wars, we could see a new type of fragmentation. If more exclusive content comes to hardware-specific platforms, what you can watch may increasingly depend on what brand of TV you own. And unlike streaming services, where you can easily subscribe if you really want to watch an exclusive, getting access to this content would require purchasing a whole new TV, a much higher barrier. If the goal is to continue to piss off consumers, many new great opportunities are just around the corner. #freecast #nextgenstreaming #nomoreappdiving #streamingwars https://lnkd.in/e39Gha9B

Big news for women’s sports ⚽🌟 Denver has officially secured the NWSL’s 16th franchise, submitting the first part of a $110M expansion fee – the largest in women’s sports history. Denver FC, led by IMA Financial Group CEO Robert Cohen, is expected to begin play in 2026. Denver beat out Cincinnati and Cleveland, the other finalists for the expansion. (First reported by Sportico) https://lnkd.in/g7svZnYZ

Tonight marks the start of Prime Monday Night Hockey, exclusively in Canada, as Prime Video & Amazon MGM Studios begins streaming Monday National Hockey League (NHL) games during the 2024–25 season. 🏒 📺 As Prime Video expands its live sports lineup, streaming networks continue to attract top advertisers. Our Brand Advertising in Sports Broadcasts report revealed the leading categories that advertise on streaming platforms are transportation, consumer electronics, and government. Will the NHL on Amazon Prime impact this trend? 👀 Get more insights in the report —>  https://lnkd.in/eReZTA9V #nhl #partnerships #sponsorships

In the NFL, broadcast is still king. In fact, the average value per exposure on broadcast was $10K. It accounted for 91% of the overall value generated in the NFL. However, exposure on social continues to rise – accounting for 58% of the total exposures in the NFL. And the average value per exposure on TikTok was $3.8K. It offers the icing on the cake for sponsors, and a channel that boosts value, on top of broadcast. To read more on the best ways to optimize sponsorship in the NFL, read the full report here: https://hubs.la/Q02SZHcJ0 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports

This is a very interesting opportunity. I have had several class discussions about streaming services and the interest some folks have in certain providers based solely on the ability to watch sports during certain times of the year. It would seem this offering provides the direct sports content that people want without the unwanted channels that are typically bundled together. The price points for Venu, as I understand it, now makes it competitive with those other services that don't focus on sports. From a strategy perspective, it seems they have zeroed in on the actual wants/needs of a substantive portion of the market at a price that should be appealing.