YPO Dallas ’s Post

As a creative in advertising, I’ve always known that great ideas tend to get people talking. I’m not sure this video, per se, is a “great idea,” but it’s definitely turning heads as we move our “glass” through iconic Washington, D.C., locations. In the spirit of transparency, it’s all part of a campaign Salta With Us is working on with AAF DC - American Advertising Federation DC Chapter to highlight the values of the American Advertising Awards (ADDYS). I think that more than any other competitions, the Addys focus on judging ideas purely on creative merit; they compete locally first and then climb the Darwinian-creative-ladder all the way up through National. If you have a project you’re proud of: share it with the world 🌎 Enter your work and #WinAnAddy. And in case you’re wondering, this video was shot by the talented team at KO-OP Media If you’re looking for a video production company, clearly, they’re a good idea to reach out to 😁 #creativity #awards #glass #Advertising

Lots of important points in here from Michael Guth related to the complexity of today’s media environment for local businesses. But this is the line that stood out to me: “Now it’s really up to advertisers and us to partner together to experiment and continue to test and learn on the local and on an enterprise level.” With so much shifting & so much disinformation, love that our local Spectrum Reach teams are on the ground to help community businesses figure things out. They can use these same tools to successfully compete & grow just like the big national brands. Their success is important for all of us.

If awards, summits and networking are the gods of Bongo advertising industry, then at Tanzlite Digital we are the heretics. Avoid associating yourself with something that smells out of date and boring. Especially if you’re young, digital savvy, somewhat unruly and occasionally profane. You will be 𝗅𝗈𝖻𝗈𝗍𝗈𝗆𝗂𝗓𝖾𝖽 into following "standard practices". Where's the fun in that! You don't want to be a naive cog in a machine run by people trying to CPR their dying legacy. Refuse to be used. The mighty weapon you have is the sheer volume of your content output in the open market. Nothing beats that.

Very true Ian Perrin - this is old news and yes I was part of the holdco that did this for a variety of reasons! From my perspective our investment directors and strategist always aligned with the below: True media investment strategy takes into account economic factors, analytics of historical spends vs objectives, ad spend volatility if it exists, client objectives by product or overall and the ability to create value that aligns with the clients objectives. In fact it is the best microeconomic model that you can analyse. Then the decision is made to go long or short and it really doesn't matter what media it is - the model and assessment works for the best outcome of the client. You always start a good debate Mat Baxter #mediaagency #brandinvestment #mediastrategy #digitalspend #advertising #marketing

"We here at Lessiter Media want to earn these dollars. And we’ll commit to using them for industry progress via knowledge transfer and peer-to-peer learning – what our existence is all about." Check out more in this NEW blog from Mike Lessiter!

Consolidation continues! CNET sells to Ziff Davis for $100M. ZD has a really stout set of media brands under its control now, I hope each thrives. For PR people, think about how each of the ZD brands can help your product rollout or reviews strategy. Advertising seamlessly across these platforms will likely be something ZD offers in short order; marketing teams and PR people should be aligning on how spending vs earned work on these media properties can be executed. Edits: spelling

Gary Vaynerchuk, the GOAT of advertising in the modern era, lays out the most important internet strategy for industrial real estate brokers. Listen to this very short clip. #cre #commercialrealestate #industrialrealestate #floridarealestate #floridabroker #cretrends #LarryG 

EDITOR’s OPINION. The Legacy of Mary Wells Lawrence and building personal branding through storytelling. In the world of advertising and media, few names resonate as strongly as Mary Wells Lawrence. Known as the first woman to own and run a major national advertising agency, her legacy is one of innovation, creativity, and breaking barriers. Lawrence, who passed away this weekend at age 95, leaves behind a trailblazing career that not only revolutionized the industry but also set the stage for future generations. Lawrence's approach to advertising was rooted in the power of storytelling. Her campaigns were not just advertisements; they were narratives that resonated with audiences on a deeper level. This technique can be traced back to the timeless art of storytelling found in literature and films. For instance, many successful movies have been based on books, with directors leveraging the depth and nuance of written narratives to create compelling cinematic experiences. …. Personal branding in today's digital age requires a blend of authenticity, consistency, and a compelling narrative - qualities that Lawrence exemplified throughout her career. Here are key strategies inspired by her legacy: 1. Authentic storytelling. Lawrence's campaigns were genuine and relatable. When building a personal brand, authenticity is paramount. Share your journey, challenges, and successes in a way that resonates with your audience. 2. Consistency and visibility. Just as Lawrence maintained a consistent message across different campaigns, personal branding requires regular and consistent communication. Utilize platforms like Telegram and YouTube to maintain visibility and engage with your audience regularly. 3. Innovative thinking. Lawrence was known for her innovative approaches, such as revolutionizing airline advertising with the "I ❤️ NY" campaign. To stand out, think outside the box and bring fresh ideas to your personal brand. 4. Embrace challenges. Lawrence's career was marked by breaking barriers and overcoming obstacles. Embrace challenges as opportunities to showcase your resilience and adaptability. As we honor Mary Wells Lawrence's legacy, we also celebrate the achievements of other trailblazing women in advertising. The #EqualityLounge at #CannesLions2024 will be a testament to the remarkable contributions of women who, like Lawrence, have redefined the industry. …. Mary Wells Lawrence’s legacy is a powerful reminder of the importance of storytelling, innovation, and resilience in building a successful personal brand. By drawing inspiration from her groundbreaking career, individuals can craft authentic and compelling personal brands that resonate in today’s dynamic media landscape. Join us in celebrating her life and contributions, and let her story inspire your journey in the world of advertising and beyond. To continue exploring this topic and more, please follow us at https://t.me/m_c_talks.

In a recent post/video, I highlighted the importance of first connecting with local media outlets before approaching larger distribution channels like Good Morning America & Today Show. Another valuable tip I want to share is creating unique discount coupon codes to track sales effectively when collaborating with the media. By doing so, you can accurately measure the ROI of paid or free editorial placements. For example, in the video, I utilized a distinct coupon code for Rollors that resonated with the listening audience of KSPT news station in Minnesota. SKOL!

IN THE DRIVE TO INNOVATE it’s common to step over dollars to reach for nickels. Slow down, listen to the consumer, and move in your brand’s current power to test and develop new ideas that your category is overlooking. There are volumes of case histories where this strategy has paid off in incremental dollars that will delight your stakeholders and give your competition something new to copy.