Yvonne Ndichu’s Post

Bridging the Gap Between Strategy & Execution: A Success Story Did you know? A Harvard study reveals that 95% of a company’s employees are unaware of or do not understand its strategy. Shocking, right? Companies invest heavily in detailed strategies, but 87.5% fail to achieve profitable growth. Why? A disconnect between strategy formulation and execution. Case in Point: A Fortune 50 technology leader needed a memorable way to unveil its new purpose and business strategy to over 1,000 employees worldwide. LOCAL’s Impact: We stepped in to develop a robust communication plan that effectively conveyed the new purpose and strategy across the organization. Through Change Marketing, we achieved a 200% increase in employee belief and understanding. Long-Term Impact: Aligned employees = increased profit growth. As one employee put it, “This is the first time in my nearly 6 years where I can clearly articulate what our company is doing, why we're doing it, and how my role contributes to what we're doing.” Let’s Talk. Want to align your team with your strategy? Follow us for more insights, or reach out to start the conversation!  #ChangeMarketing  #StrategyExecution #EmployeeEngagement #BusinessGrowth

Harnessing the power of marketing is the key to unlocking the true potential of your workforce. It's not just about driving sales; it's about showcasing your company's culture, values, and social impact. Our latest blog highlights marketing's vital role in today's corporate setting, stressing its importance for boosting brand awareness and driving revenue growth. It explores the necessity of developing a versatile skillset combining technical know-how with interpersonal skills like empathy, clear communication, creative thinking, and active listening – essential for thriving in marketing roles. Read the full blog here > https://bit.ly/4dn4Cdh #nrglife #marketing #softskills #recruitment

Everyone on social media tells you to “build your personal brand. But almost nobody tells you how. If they won’t, I will… So, here's how to build a powerful personal brand in 7 simple steps: Step 1 - 'Define your Story.’ Example ↳ ‘Steve Jobs, an innovator and visionary.’ Step 2 - 'Craft Your Image.’ Example ↳ ‘Elon Musk, the risk-taking entrepreneur.’ Step 3 - 'Identify Unique Skills.’ Example ↳ ‘Oprah Winfrey, master communicator and interviewer.’ Step 4 - 'Showcase Your Experiences.’ Example ↳ ‘Gary Vaynerchuk, from wine critic to media mogul.’ Step 5 - 'Emphasize Your Values.’ Example ↳ ‘Richard Branson, champion of innovation and fun work culture.’ Step 6 - 'Stand Out Professionally.’ Example ↳ ‘Sheryl Sandberg, leading female executive in tech industry.’ Step 7 - 'Get Noticed by Recruiters.’ Example ↳ ‘Satya Nadella, climbed the ranks to become Microsoft's CEO.’ Your personal brand is a unique combination of your story, image, skills, experiences, and values. It can make you stand out, advance your career, and attract the right opportunities. So, what's your personal branding strategy? Comment below and let’s discuss! #personalbranding #careeradvice #professionaldevelopment"

Limiting LinkedIn to C-Suite only is a bad idea! Personal branding is not only for the founders and CEOs. Everyone is pushing top-level managers to build their brands. They realize how important it is to show the real faces behind the brand. But… …what if the founder sells the company? The CEO gets fired or quit their job? Or anything. Life happens! That’s why you shouldn’t rely on one face only. It’s too risky. Here’s what you should do instead… Get more people from your team in other departments talking about your brand on LinkedIn… …More people = More credibility + visibility for your brand. Don't wait until it’s too late to involve more team members on LinkedIn! P.S Do you agree that more employees should represent their companies on LinkedIn? #personalbranding #employerbranding

It’s time to ruffle some feathers. Don’t kill the goose that lays golden eggs. It turns out that what’s good for the goose is good for the gander. I know letting employees build a personal brand feels scary. What if they say something stupid? What if they get poached by another company? What if a junior employee is more well-known than the leadership team? Holding employees back from posting their perspectives on social is hurting you more than it’s hurting them. Strong personal brands attract new business, fill hiring pipelines, build referral relationships, and increase brand recall. When employees share their experience or expertise, it’s far more authentic and meaningful than a post from a brand. When a plurality of employees have personal brands, it is the fastest way to bring positive attention to B2B brands. They are force multipliers. Remember this next time an employee gets attention on social: Don’t flay the fowl, loose the goose. #personalbrand #employeeadvocacy #b2bmarketing #marketing #creator

𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐬𝐧'𝐭 𝐚 𝐝𝐞𝐩𝐚𝐫𝐭𝐦𝐞𝐧𝐭, 𝐢𝐭'𝐬 𝐚 𝐦𝐢𝐧𝐝𝐬𝐞𝐭!
 Just had an energizing chat about unleashing creativity across your entire organization. Here's what we discussed: 
Your biggest (marketing) innovation asset? It's not your R&D team. It's EVERY SINGLE EMPLOYEE. 
𝘛𝘩𝘪𝘯𝘬 𝘢𝘣𝘰𝘶𝘵 𝘪𝘵: * Sales knows what customers really want * Customer service understands pain points * HR sees what attracts top talent 
When you empower everyone to contribute ideas, cool shit happens: 
↳ Fresh product concepts 
↳ Next-level marketing campaigns 
↳ Revolutionary customer experiences 
𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭? You're not just keeping up - you're setting the pace. 
What's one way you've tapped into your team's collective brainpower? Share below! 
#InnovationCulture #EmployeeEmpowerment #BusinessGrowth ---------------------------------- Ahoy, I'm Wouter van Ewijk Sharing my views and passion as Brand, Content & Employer Marketing Leader

C-suites are full of people with experience and considerable business acumen. But in a dynamically evolving business landscape, adaptability rules the roost. What are more difficult to change are the deep-seated beliefs that “we are small”, “branding is hot air”, “marketers are liars”, “employees are just resources”, “content creators produce baloney”, “we know the industry inside out”, “we are too small to fail”, “consultants are too costly”, “we are too big to fail”… so on and so forth.  #employerbranding #HumanResourcesManagement #Attrition #EmployeeEngagement #RecruitmentStrategies #TalentAcquisition #EVP #Marketing

Most executives are unwittingly sabotaging their careers by ignoring their personal brands. Why would they do such a thing? They don’t know where to start. Let me help… Here are  5 practical ways for executives to ride the wave of thought leadership. ↴ 𝟭. 𝗗𝗲𝗳𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝘆: What makes you unique? What’s your USP?    𝟮. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗣𝗿𝗼𝗳𝗶𝗹𝗲: Create an engaging headline, write a value-driven about section, and record an audio intro. Now you’re ahead of 99% of users. ↪ Tip: Grab my LinkedIn profile checklist in the Featured section on my profile. 𝟯. 𝗘𝘅𝗽𝗮𝗻𝗱 𝗬𝗼𝘂𝗿 𝗡𝗲𝘁𝘄𝗼𝗿𝗸: Leverage your existing connections to attract new ones. Ask for intros and foster relationships. 𝟰. 𝗘𝗻𝗴𝗮𝗴𝗲 𝗪𝗶𝘁𝗵 𝗢𝘁𝗵𝗲𝗿𝘀: Build community and connections through engagement and starting conversations. 𝟱. 𝗦𝗵𝗮𝗿𝗲 𝗬𝗼𝘂𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Post valuable content that highlights your expertise. Be consistent in your efforts. ↪ Tip: Leverage video. What would you add? We follow these steps inside of our Executive Influence program at Luminetics. Because they work. Check out what Will says: "𝙈𝙖𝙣𝙙𝙮 𝙥𝙡𝙖𝙮𝙚𝙙 𝙖 𝙥𝙞𝙫𝙤𝙩𝙖𝙡 𝙧𝙤𝙡𝙚 𝙞𝙣 𝙢𝙖𝙭𝙞𝙢𝙞𝙯𝙞𝙣𝙜 𝙩𝙝𝙚 𝙞𝙢𝙥𝙖𝙘𝙩 𝙤𝙛 𝙢𝙮 𝙘𝙤𝙣𝙩𝙚𝙣𝙩, 𝙤𝙛𝙛𝙚𝙧𝙞𝙣𝙜 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡𝙞𝙯𝙚𝙙 𝙨𝙪𝙥𝙥𝙤𝙧𝙩 𝙚𝙫𝙚𝙧𝙮 𝙨𝙩𝙚𝙥 𝙤𝙛 𝙩𝙝𝙚 𝙬𝙖𝙮. 𝙏𝙝𝙚 𝙦𝙪𝙖𝙡𝙞𝙩𝙮 𝙤𝙛 𝙗𝙤𝙩𝙝 𝙫𝙞𝙙𝙚𝙤 𝙖𝙣𝙙 𝙬𝙧𝙞𝙩𝙩𝙚𝙣 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙙𝙚𝙡𝙞𝙫𝙚𝙧𝙚𝙙 𝙚𝙭𝙘𝙚𝙚𝙙𝙚𝙙 𝙢𝙮 𝙚𝙭𝙥𝙚𝙘𝙩𝙖𝙩𝙞𝙤𝙣𝙨. 𝙏𝙝𝙞𝙨 𝙣𝙤𝙩 𝙤𝙣𝙡𝙮 𝙨𝙖𝙫𝙚𝙙 𝙢𝙚 𝙖 𝙨𝙞𝙜𝙣𝙞𝙛𝙞𝙘𝙖𝙣𝙩 𝙖𝙢𝙤𝙪𝙣𝙩 𝙤𝙛 𝙩𝙞𝙢𝙚 𝙗𝙪𝙩 𝙖𝙡𝙨𝙤 𝙡𝙚𝙙 𝙩𝙤 𝙖 𝙣𝙤𝙩𝙞𝙘𝙚𝙖𝙗𝙡𝙚 𝙞𝙣𝙘𝙧𝙚𝙖𝙨𝙚 𝙞𝙣 𝙢𝙮 𝙛𝙤𝙡𝙡𝙤𝙬𝙚𝙧𝙨." - Will Synnott, VP of Sales, Disperse If you want to see if we can help build your/your team’s LinkedIn presence, send me a message.

How to elevate your company's performance? Empower your employees on LinkedIn! Yes, you heard me right, You have a vast wealth of effective marketing elements that won't cost you a fortune. Many business owners and professional leaders fear having active employee accounts on LinkedIn! This misconception harms employers more than employees. Neglecting the importance of empowering your employees can hinder your company's success! How so? In a competitive world, success is not measured just by profits, but by how employees are empowered to be ambassadors for your brand. Empowering employees on LinkedIn is a priceless investment in your company's future. The benefits are clear: - Employees: partners in success and customer interaction. - Leadership style differentiates paycheck workers from goal-driven ones. Statistics confirm: - Employees on LinkedIn attract the best talents by 58%. - Personal brands on LinkedIn enhance trust by 45%. - Employee support programs increase sales by up to 20%. Customers trust personal experiences, not just corporate slogans! 💡 Practical steps to activate your team: - Encourage activity on LinkedIn. - Publicly celebrate employee achievements. - Provide training for effective use of LinkedIn. - Encourage the creation of content that reflects the company's values. PS: Ready to transform your team into brand ambassadors? PPS: Want to elevate your team's LinkedIn impact? → Time to build your authority with army of loyal advocates! ------------------------- Waleed AlHamdan Consultant and coach for professional leaders, Customer experience and business growth strategist #WaleedAlHamdan

🚀 New Communication Dynamics: The advancement of technology has fundamentally changed communication dynamics. Nowadays, people can rapidly share news, ideas, and experiences. Social media plays a central role in this communication revolution. As a CEO, being active on social media accounts is a powerful way to directly connect with your employees, customers, and the community. When used with the right strategy, social media can promote transparency, build trust, and showcase the human side of your brand. With the progress of technology, communication dynamics have changed. Social media plays a central role in this change. CEOs can effectively foster transparency and trust on social media with the right strategy. 👥 Personal Branding and Trust Building: Traditionally, company brands were often associated with products, but today's business world has become more personalized. The personal brands of CEOs enhance credibility by reflecting the culture and values of the company. 💡 Authenticity and Innovation: Social media encourages authenticity and innovation. CEOs can increase their company's competitive edge by sharing original ideas on this platform. 🌟 Conclusion: It's inevitable for CEOs to be active on social media in the modern business world. This enhances transparency, builds trust, and encourages innovation. However, this effort requires sincerity and consistency. #DigitalTransformation #CEOInsights #AuthenticLeadership #InnovationCulture #ModernCEOs