Zach W. Y. Lee’s Post

I’m pleased to share that our recent paper, “Consumer Forgiveness: A Literature Review and Research Agenda,” has been accepted for publication in Psychology and Marketing. In this study, we took a deep dive into the literature on consumer forgiveness, mapping out key stages in the forgiveness process, systematically analysing the mediators and moderators that shape this process, and proposing future research avenues. My gratitude goes out to my co-authors, Zach W. Y. Lee and Irem Yoruk, PhD, for their incredible contribution to this research journey. Paper URL: https://lnkd.in/g_G6Bm8Z #ConsumerForgiveness #PsychologyandMarketing

Marketing wisdom: understanding consumer psychology is key to success. Without this insight, effectiveness is compromised. Know your customers well to avoid failure. #MarketingStrategy #ConsumerPsychology

Key Concepts in Commercial Psychology Commercial psychology offers valuable insights that can help businesses better understand and influence consumer behavior. By applying principles of psychology to their marketing, product development, and customer service strategies, companies can create more effective and satisfying consumer experiences. This not only drives sales and growth but also builds stronger, more lasting relationships with customers. #CommercialPsychology #ConsumerBehavior #MarketingStrategy #CustomerExperience #BrandPositioning

Ever wondered why some new products succeed while others fail? A groundbreaking research paper has uncovered the psychological dynamics that influence consumer evaluations of new products. Don't have the time to read the entire paper? No worries! We've distilled the key insights for you to grasp in under 2 minutes. Key Insights: 1. High Failure Rate: Over 95% of new product launches fail despite their potential. 2. Psychological Distance: Incrementally new products (INPs) are perceived as psychologically closer and evaluated better with concrete attribute appeals. 3. Want more insights? Find the detailed analysis on Jotlify. DM me to get a link to the article. #Marketing #Innovation #BusinessStrategy #Research #ConsumerPsychology

Exploring Consumer Psychology in Marketing Management: A Strategic Perspective through Descriptive Inquiry and Literature Review

✨ Exciting News! ✨ I’m thrilled to share that my latest research paper, coauthored with Prof. Noha El-Bassiouny, “Conspicuous Compensatory Consumption: Scale Development and Initial Validation" is published in the Journal of Consumer Marketing (ABDC Ranking: A)! This study focuses on developing and validating a scale for conspicuous compensatory consumption—a growing area of interest in consumer behavior literature. Over a series of studies with a total sample of 1,782, we ensured that this new scale is both valid and reliable. Unlike past scales, which view compensatory consumption as a mood-alleviating tactic, our approach is unique in adopting a self-completion perspective, showing how consumers tactically pursue products to address threatened self-concepts. This journey has been both challenging and rewarding, reminding me that research is about constantly pushing the boundaries of knowledge. I look forward to seeing how this work will inspire future research in the field of consumer behavior! #ConsumerBehavior #ConspicuousConsumption #CompensatoryConsumption #ScaleDevelopment #AcademicResearch Check the paper out at the below link: https://lnkd.in/dY86Kv8i

¡He acabado el curso «Consumer Behavior: Using Neuroscience to Improve Your Marketing»! Échale un vistazo: https://lnkd.in/eSzY8eZN #consumerbehavior #marketingstrategy

Why Do Most Products Fail to Leave an Impression? In a world where thousands of products scream "Choose me!" from supermarket shelves and countless ads vie for attention, why do most fail to leave an impression? In this engaging 5-part series, Mindlab's Duncan Smith delves into the unconscious desires driving consumer choices, revealing how you can transform passive onlookers into engaged buyers eager to purchase. The series covers key topics such as understanding consumer behaviour, unlocking the power of shelf standout, harnessing social media and AI for insights, and examining why some brand redesigns fail. Get ready for practical strategies that elevate your product above the noise, ensuring it captures the attention it deserves in a crowded marketplace. Dive into Part 1 of the series below and unlock the secrets to engaging your consumers like never before! Contact us to book a free 1-to-1 call to walk through our demo tool and find out how we can help you on your product development journey. #MarketResearch #ConsumerInsights #BrandStrategy

Decoding Pricing Psychology - Strategies & Tactics https://lnkd.in/gR7XTK_M

CONSUMER PSYCHOLOGY IN #TRADEMARKETING: HOW UNDERSTANDING BEHAVIORAL PATTERNS HELPS TO INCREASE SALES. This article we look at the #psychological aspects of trade marketing and their impact on #consumerbehavior. Through research, we see how basic psychological principles and behavioral patterns help companies increase sales and improve the effectiveness of marketing strategies. Our article is based on an analysis of modern research in the field of consumer psychology, as well as practical examples of successful trade marketing strategies. #consumerpsychology, #trademarketing, #behavioralpatterns, #psychologicalaspects, #salesgrowth, #marketingstrategies #neuromarketing. Blanquerna - Universitat Ramon Llull Josep Maria Picola Meix (Ph. D.) Marc Polo (Ph.D) Alba Ramírez Jordi Collell