ZAPPIT’s Post

The Curious case of Zepto & Blinkit Both the Quick Commerce Companies at the moment are clocking orders left, right and centre and are leaving no stone unturned when it comes to their unique marketing campaigns. But what exactly are these two giants trying to achieve through their elaborate campaigns? The answer lies in what The Coca-Cola Company has done. Creating "A way of life". Coca Cola is a simple product. There is not many things you can do with it in terms of marketing. Then what is the solution? Sell it by making it a part of people's lives. Whatever be the situation, festival or stage or occasion. You can always celebrate or mix it up with a coke. It is positioned as an ever present & available product that you can use. A part of your lives. Most of the people never say "let's have a cold drink". They say "Let's have a coke". And there in lies the answer and logic behind Blinkit and Zepto's campaigns. They might be service providers; delivering products of other companies. But they have positioned themselves as your dependable and ever present helping hands; delivering things that you need whenever you want them. You don't say let's order groceries. You say " Zepto karlo, Blinkit karlo ". They are creating a way of life. And this is where their marketing campaigns are winning. Thoughts? #zepto #blinkit #cocacola #marketing

In his presentation during the SLI 2024 State of the Live Commerce (SOLC), Chief Strategy Officer of Shoppertainment Live Inc., Patt Soyao, emphasized the importance of livestream sustainability in meeting consumer expectations in the rapidly growing live commerce market. The question that we need to ask ourselves now, is: How can we sustain this? Budol is fun, until it’s not. Over promising and under delivering, pushing a product to the wrong target market, and so on. Going this direction can be detrimental to your brand. If there is brand love, which we all want, there is also brand resentment. If we are not responsible, they will resent us. Do we want that for our brands? So, how do we move forward? Simple lang naman. We sell responsibly and we sell sustainably. That’s our push: sustainable live commerce. #SOLC2024 #ShoppertainmentLive #Shoppertainment #LiveCommerce #LiveShopping #Livestreaming

Offlimits leveraged the power of the VTAGZ platform to supercharge their retail marketing strategy. With cash-back rebates and referral incentives, they conducted extensive testing across multiple campaigns, exploring 40+ creative iterations. 🚀 Their efforts uncovered effective strategies, pinpointing specific retailers and impactful CTAs and creators that drove in-store sales. Armed with these insights, Offlimits successfully applied their learnings to launch their product at Whole Foods. Explore some key findings from the collaboration between Offlimits and VTAGZ! #RetailInsights #RetailMarketing #Marketing #Rebate

🎆🎇Yes, it's already today🙂: 📅Wednesday , June 26, 2024 at 10:00 am (CET) 📅 We will publish the fourth edition of the report  '𝙊𝙐𝙏 𝙊𝙁 𝙃𝙊𝙈𝙀 𝘿𝙀𝙇𝙄𝙑𝙀𝙍𝙔 𝙄𝙉 𝙀𝙐𝙍𝙊𝙋𝙀 2024 𝙋𝙐𝘿𝙊𝙨 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤𝙢𝙖𝙩𝙚𝙙 𝙥𝙖𝙧𝙘𝙚𝙡 𝙢𝙖𝙘𝙝𝙞𝙣𝙚𝙨' In the report, you will find information on almost 300 OOH operators in Europe, including information on the largest networks:  ✅DHL (Deutsche Post) with 109,570 PUDOs, 38,640 APMs, 148,210 OOH points in total* ✅DPDgroup (Geopost) with 87,010 PUDOs,18,850 APMs, 105,860 OOH points in total* ✅GLS (International Distribution Services PLC) with 63,720 PUDOs, 13,080 APMs, 76,800 OOH points in total* ✅InPost with 32,220 PUDOs, 35,550 APMs, 67,770 OOH points in total* ✅UPS with 37,040 PUDOs, 10,270 APMs, 37,310 OOH points in total* * Including partners and shared points. If you are interested in the details and statistics I invite you to read the entire report.  Link to register in the first comment. 📩Current subscribers of our reports do not need to do anything, you will receive a personal 😉 email with a link to the report. 👉Last Mile Experts thank all our contributors: Alsendo Łukasiewicz – Poznański Instytut Technologiczny OXXO Statista The Idea! and Vinted for their support in preparing the fourth edition of the report. 🤝Thanks to our partner Parcel Pending by Quadient support, the report remains free and will be available for download from our website after a short registration. Also happy to have Parcel and Postal Technology International & Last Mile Prophets as a media partners 😉. Enjoy the reading and share your comments and opinions! #lastmile #OOH #PUDO #APM #parcellocker #report

🙌 The wait is finally over! The Last Mile Experts ‘Out of Home Delivery in Europe, PUDOs and automated parcel machines’ report is now available. 📈💡 This report, sponsored by Parcel Pending by Quadient, offers valuable insights into the latest trends and developments in the out of home delivery market across Europe. 📣 Don’t miss the exclusive feature on page 117 exploring the power of agnostic OOH networks, and why they can provide the security, accessibility, and consistency that consumers and carriers require! 📊💻Download the report via the link in the comments, and stay ahead of the game! #outofhomedelivery #PUDOs #automatedparcelmachines #reportlaunch

Can brands help Gen Z date? Brand and Growth Executive at Seed, Amplify’s specialist youth sibling agency, Ananya Ranjit has identified how brands could be most helpful to Gen Z, giving a new meaning to the expression of brand love. “Unlike other aspects of their life, Gen Z doesn’t rely solely on technology to find ‘the one.’ They’re flocking instead to offline venues: bars, cafes, supermarkets etc”. Check out Ananya’s take on The Drum in the link in the comments section. #GenZ | #DatingCulture | #YouthMarketing

Can brands help Gen Z date? Brand and Growth Executive at Seed, Amplify’s specialist youth sibling agency, Ananya Ranjit has identified how brands could be most helpful to Gen Z, giving a new meaning to the expression of brand love. “Unlike other aspects of their life, Gen Z doesn’t rely solely on technology to find ‘the one.’ They’re flocking instead to offline venues: bars, cafes, supermarkets etc”. Check out Ananya’s take on The Drum in the link in the comments section. #GenZ | #DatingCulture | #YouthMarketing

At Uniqodo, we believe in delivering exceptional tailored promotional experiences that truly resonate with each individual consumer. Our latest blog, Best Practices for Personalising Promotions, is a must-read for brands looking to go beyond the basics. If you're interested in implementing these strategies, our team is here to help. Discover insights from industry leaders like Nike, Spotify, Expedia Group, Boots UK and more: 🔗 https://hubs.li/Q02PY6980 #MarketingInsights #CustomerLoyalty #Promotions #BestPractices

#TTT Assignment Let's dissect Zepto's marketing strategy. With its promise of lightning-fast grocery delivery in just 10 minutes, Zepto has captured the market's attention. While competitors focus on pricing, Zepto's emphasis on speed sets it apart in the fiercely competitive landscape. This helps Zepto prioritize customer demand for instant delivery. #ZeptoMarketing #GroceryDelivery #StartupStrategy #Innovation #Ecommerce #Speed #Convenience #DarkStore #Funding #Expansion #TalentAcquisition