ZebPay’s Post

Excited to share a milestone achievement: Completing a live sales and distribution project for Cavinkare, with a focus on shelf analytics in the vibrant city of Ghaziabad! Throughout this project, I had the opportunity to immerse myself in the dynamic world of offline retail, delving deep into the shelf analytics of Cavinkare products. By visiting retail stores across Ghaziabad, I gained invaluable insights into product placement, visibility, and consumer preferences, shedding light on key opportunities for optimization and growth. One of the most significant learnings from this experience was the critical role of shelf analytics in driving sales and enhancing brand visibility. Engaging directly with retailers and observing consumer behavior provided firsthand insights into the challenges and opportunities inherent in offline retail. From optimizing shelf layouts to understanding purchasing patterns, each interaction offered valuable lessons that will inform future sales and distribution strategies. This project has been a testament to the the importance of on-the-ground insights in shaping effective sales and distribution strategies. I'm grateful for the opportunity to have been part of this journey and look forward to leveraging these learnings to drive continued growth and success for Cavinkare and beyond. #SalesandDistribution #ShelfAnalytics #RetailInsights #DataDrivenDecisions"

🚀 The Transformation of India's Retail Landscape 🛍️ The rise of q-commerce platforms like Blinkit, Zepto, and Instamart has reshaped the Indian retail ecosystem, shifting $1.28 billion in sales from traditional kirana stores this year alone. 📉 With 2 lakh kirana shops closing in metro areas, FMCG giants like Dabur, HUL, Marico, and Godrej are facing a dual challenge: 1️⃣ Supporting general trade (GT) partners like kirana stores, which drive a significant share of sales. 2️⃣ Adapting to digital-first models that prioritize speed and tech-driven efficiencies. ❗ Key Insights: 🛍️ 2 lakh kirana shops have shut down, impacted by the rise of q-commerce. 📉 Nearly 67% of kirana stores report declining sales. ⚖️ FMCG giants like HUL, Dabur, Marico, and Godrej are rebalancing loyalty to traditional distributors while exploring modern channels. 💡 Opportunities Ahead: Strengthen ties with kirana stores to sustain long-term GT profitability. Leverage modern trade and e-commerce to meet evolving consumer demands. Innovate inventory and supply chain strategies to align with q-commerce requirements. A collaborative approach is key to driving sustainable growth in this evolving retail space!🚀 Let’s reimagine and grow together! 💪 🛒 #FMCG #RetailInnovation #QCommerce #KiranaStores #SupplyChain #Marketing #swiggyinstamart #blinkit #zepto #Hul #dabur #marico #godrej #amritavishwavidyapeetham #asb #amritavishwavidyapeethamamaravati #asbamaravati

🚀 Thrilled to share that I took on a dynamic challenge presented by Accredian in collaboration with Indian Institute of Technology, Guwahati 🔍Case Study: #Lenskart's Competitive Edge – Strategies to Sustain Growth and Market Share for the Next Year. What We Achieved 🌟   - Diving deep into this problem statement, we uncovered actionable insights on what Lenskart can implement within a year not just to maintain,but also amplify its market position.  - Formulated data-driven strategies to supercharge Lenskart's growth options with innovative Success metrics and sustainability initiatives. - Designed user-friendly tactics to reduce CX pain points and trigger marketing outreach. 📊Impact Effect:  Hoping our recommendations could move the needle for Lenskart's business metrics. After all, one change can trigger a ripple effect! Shoutout Time 🙌 A big thanks to my incredible team for their stellar contributions Arjun Pai, Priya Motwani, Astha Gaur, Gargi Chaudhuri, @Ashish Joshi, and Balaji Ramachandran. Your dedication made this journey unforgettable! #productmanagement #lenskartcasestudy #businessmetrics #productstrategy #productcasestudy Lenskart.com

Part 3: The Transformation into RasoiShop 🌱 2016: Birth of RasoiShop 🌱 In 2016, Softel transitioned into RasoiShop Ventures, focusing on bringing our products closer to customers. 🚀 2017: Leadership and Expansion 🚀 In 2017, Abhishek Jain became Director, injecting fresh energy into the brand. We opened our first retail store in Gujarat and secured investment from Bennett Coleman and Co Ltd. 📈 2020: Sales Milestone 📈 By 2020, RasoiShop expanded to 29 retail stores, achieving ₹21.4 Crore in sales as an omni-channel brand. 🎥 2021: Marketing Breakthrough 🎥 In 2021, Sanjana Abhishek Jain became Marketing Director. Under her leadership, RasoiShop boosted its marketing with a focus on User Generated Content, leading to several videos surpassing 3 million views on YouTube and significantly enhancing brand visibility. 🌐 2022: Online Innovation 🌐 We enhanced our online presence with live demos, 24x7 chat support, and a new fulfilment centre in Mumbai. 💚 2023: Growth and Recognition 💚 In 2023, we set new order records and earned Green Tick verification on WhatsApp, boosting our brand’s credibility. 🏢 2024: Expansion and Corporate Partnerships 🏢 In 2024, we launched a new warehouse in Delhi and partnered with India’s top business houses for corporate kitchens. We're now gearing up for a successful Diwali gifting season. #RasoiShop #Leadership #RetailExpansion #MarketingInnovation #EcommerceGrowth #CorporatePartnerships #DiwaliGifting #BusinessMilestones #DigitalMarketing #CustomerExperience #SalesAchievement #BrandVisibility #FulfillmentCenter #BusinessGrowth #OmniChannel

Check how brands used creative ways to connect with people through experiential marketing for Navratri and Durga Pujo 1. Licious bringing back memories of home-cooked festive meals 2. Swiggy Instamart teamed up with Falguni Pathak to offer Garba essentials 3. Zomato celebrated Kolkata’s street food with beautiful traditional art 4. Pulse Candy’s #PulseKaPandal campaign highlighted the cultural richness of Durga Pujo 5. Flipkart Minutes used eye-catching ads 6. Dabur Chyawanprash shared personalized festive messages through Sourav Ganguly. These campaigns showed how brands are finding new ways to engage and make an impact during the festive season. Follow the link in the comments to know more! #advertising #marketing #Navratri2024 #DurgaPujo

As a company that's striving to reach out our drive is to reach consumer bharat to all pin code thats our greed. # 1) Is It Good To Have A Good Greed!!! 2) Omni Channel , D2C, Traditional Markets, do our markets need a makeover yes and no.. because I coming to understand that markets , products have become and trend more than its use in some and many cases. The selection of sku's starts with need base etc. then gets on to top line , bottom line and then sorry to say out of line? Are we following a herd of trials and then not reflecting... Just by adding a product like a basic stew pot we are still able to connect to a requirement and cater to that need. Irrespective of the platform how do we "x" this scenario how do we multiply this #fazilnagar - Why is It Famous? According to the Mahāparinibbāṇa Sutta (Sutta 16 of the Dīgha Nikāya), Gautama Buddha visited this place during his final journey, as he traveled from Kesaputta (the capital of the Kālāma tribe) to Kushinagar. It was here, at Cunda's mango grove, where the Buddha ate what would be his last meal. Hope to connect more and share the dots of product - market & why the are got popular its history and the learning journey.... They say you sell stories not products.... Bengaluru to U.P. Village 2086 Kms we reached... #flipkart #thankyou #ecommerce #onlinesales #bharatmart #kavirajkitchen #jaiho

Thanks for sharing your thoughts and valuable insights Chetan Dubey Sir! #fmcgindustry #mba #trending

✏ It’s quite fascinating to learn that #Nataraj and #Apsara, two brands that seemed like competitors, are actually siblings under the #Hindustan #Pencils umbrella. The strategy to cater to different market segments with distinct brands is indeed clever. ➡ Nataraj pencils, known for their affordability, and Apsara pencils, recognized for their premium quality, ensure that the company can appeal to a broad customer base. 💫 This approach not only maximizes market coverage but also fosters brand loyalty. It’s understandable to feel a bit surprised by this revelation, but it’s a common practice in the business world to diversify brands under a single company. 👉 Are you aware of any more such marketing strategy? #MarketingStrategy #BrandDiversification #MarketSegmentation #BusinessTactics #BrandManagement #CompetitiveAnalysis #ProductDifferentiation #BusinessInsights

We were honored to host Mr. Kailash Agarwal, President - Retail QSR at Haldiram's, for an insightful #CXOTalk at Birla Institute of Management Technology (BIMTECH)!! Mr. Agarwal shed light on the fast-evolving retail landscape and the increasing focus on enhancing the #CustomerExperience to grow market share, particularly in the eCommerce space. He emphasized the importance of seamless #OmnichannelRetailing, where customers can effortlessly transition between online platforms, mobile apps, and physical stores. By offering personalized recommendations, easy returns, and real-time product availability, retailers can create a smooth and enjoyable shopping experience that builds lasting customer loyalty. Mr. Agarwal also highlighted how data-driven strategies help businesses understand customer behaviour and preferences, allowing brands to offer tailored products and services that truly resonate with their audience, ultimately driving sales growth. A big thank you to Mr. Agarwal for sharing his expertise and providing our students with valuable insights on staying ahead in today’s rapidly changing retail world! Haldiram Snacks Pvt.Ltd. | Haldiram Foods International Ltd | Haldiram Ethnic | All India Council for Technical Education (AICTE) | Retailia- Bimtech | Retailers Association of India (RAI) #BIMTECH #CXOTalks #RetailInnovation #CustomerLoyalty #Ecommerce #OmnichannelExperience #DataDrivenRetail #FutureOfRetail #CustomerFirst #SeamlessShoppingJourney #Leadership

✨ What a lit day at the Marketing Excellence Summit and Awards by afaqs! ✨ Got to soak up some major knowledge from the big shots at Tata Motors Godrej Appliances Flipkart Zydus Group House of Masaba HRX by Hrithik Roshan Hyatt Regency Business Standard Info Edge HDFC Limited Parle Products Pvt. Ltd JioAds and more. 🥳 ⛳️Here are my top takeaways from the event: - Brand Loyalty is earned, not given. - No Brand Loyalty? Say goodbye to future market share. - People buy values. - Startups with killer ideas can flop if they don’t nail their core values. - Brand Positioning is a marathon, not a sprint. - Test your product like crazy before diving into brand positioning. - It’s not what you say; it’s what they say about you. - Traditional vs. Digital Marketing? Know your audience. - Features > Price. - Higher Value = Higher Expectations. - No branding = sky-high acquisition costs. What are your thoughts on the biggest challenges and opportunities in brand loyalty and positioning? Let's discuss in comments!💬 #MarketingExcellence #BrandLoyalty #CustomerExperience #BrandPositioning #Innovation #Afaqs #12grids