So No one told you life was gonna be this way (when you chose to be a marketer)! We know you’re anxious about the success of your BFCM campaigns and rushing to wrap up some last-minute changes. So, here’s a little something to make you smile—BFCM campaigns (FRIENDS edition). Comment which type of BFCM campaign you’re a big fan of! P.S. We’ve also got some resources to help you refine your campaigns. https://lnkd.in/grx4mDf3 Whether you want to unify your customer data or launch your campaigns, ZEPIC will be there for you!! #BFCM #emailmarketing #whatsappmarketing #zepic #friends
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Who doesn't love a BFCM sale 😉 But of course there is so much preparation that goes on behind the scenes! When Deniz Taşyürek and Irem Isik from the amazing team at Storyly mentioned their campaign I knew we had to get involved! You can find a link to download their e-book in the comments but check out this video on their Snacks platform! https://lnkd.in/ezSuuZaK "Leverage customer data and browsing history to deliver targeted product recommendations, personalised offers, and dynamic email content. This approach fosters a sense of individual attention, which then could lead to increased engagement and conversion rates." #marketing #personalisation #bfcm #socialmedia #comarketing
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💰Are you utilizing Banner Ads to increase revenue before BFCM? 💰 Adding a banner ad directly within the Customer Portal is an excellent way to alert subscribers of upcoming or new product announcements and offers. Alert subscribers of new one-time add-ons, like an exclusive cross-sell or upsell, or any other number of discounts, deals, and surprises your team may have up their sleeves. 👋 Here are a few strategies and examples from some of our favorite brands that leveraged their banner ads to keep subscribers engaged during BFCM last year:
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Magna Cum Laude Philosophy Graduate | Aspiring HR Professional with Expertise in Servant-Leadership, Analytical Thinking, and Effective Communication
Everbody’s talking about BFCM. (If you’re a DTC brand owner, you need to start preparing early) Prepare for BFCM by: Optimize your deliverability. (If you’re not following me, I talked about avoiding the spam folder yesterday) Here are the “hygiene metrics” you should check: - Open rates - Click rates - Unsubscribes - Bounce rates - Spam complaints After checking, make sure you: - Monitor the list. - Filter out inactive subscribers. - Remove fave and invalid emails. - Use double opt-ins in your pop-ups. - Prioritize segmenting your list by engagement. - Run a re-engagement campaign for you inactive subscribers. Focus in these things and ensure your emails are landing their inboxes. Make the most out of BFCM.
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Paid Social at Taikun Digital - Ecom success powered by Paid Social and Creative Strategy - transparent and profitable performance marketing for brands.
Everyone has their own naming conventions, and that's fine - if you've got a process I respect that. One naming format really winds me up though is where the campaign, ad set and ad all contain elements of the same name, like this: Campaign - TOF | ABO | Testing Ad set - TOF | ABO | Testing | Broad full exclusions Ad - TOF | ABO | Testing | Broad full exclusions | Problem Solution | Customer Review | Single Image | LP3 The issue is if you want to duplicate that ad into another ad set, you've gotta update the name 😬 This is a safe space, so vent below 👇
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Funny ads are powerful when grounded on clear business goals and a deep understanding of customers. However, poor execution can lead to lackluster results or even backlash. Here are things to consider when infusing your ads with humor 🎭 #marketresearch #MRX #adtest #Philippines #GabayResearch
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What's the difference between an opened message and one that gets buried in the BFCM rush? 🤔 We believe it all comes down to timing. By optimizing send times, you can cut through the noise and boost engagement. 📈 Check out the data-driven insights we’ve gathered from our partner, Attentive, in this free guide! #BFCM #Attentive #EmailMarketing #SMS #LDXMarketing
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CFO/VP Controller | Strategic Finance Leader | Building strong financial foundations to empower growth, drive informed decision-making, and foster financial clarity.
Interesting insights on the delayed lift from video/awareness campaigns, this suggests that we should be careful in focusing too much on immediate performance metrics and perhaps investing in building awareness earlier than previously thought. Thanks for sharing!
ICYMI: We recently published internal experiment data on Q4 conversion lag insights and it's a *must-read* for brands planning their BFCM ad strategies. Read the full study on the Haus blog – complete with actionable takeaways – at the link in the comments.
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BFCM campaigns are over, but the real question is what did you learn? If you’re not reviewing what worked (and what bombed) after BFCM, you’re missing the point. -Which emails crushed it? -What didn’t get clicks, and why? -Where did your users bail? Retention doesn’t just happen. It’s built from these moments. Go dig into your numbers. The next campaign starts *now.*
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Business Development & Email Marketing Manager | Fab Glass and Mirror LLC | Driving Growth, Strategy, and Customer Engagement
The biggest mistake brands make during BFCM? 🛑 Sending generic emails that don't stand out in overcrowded inboxes. Your customers crave personalization, not another sale alert. 🔥 Comment 'strategy' below, and I'll share my proven BFCM strategy with you! #EmailMarketing #BFCM #Ecommerce #MarketingStrategy #Klaviyo #CustomerEngagement #DigitalMarketing
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Our #BFCM clienteling recap just dropped! The takeaway? Clienteling crushed it this year, with conversion rates up to 40x higher than traditional marketing. Turns out, consumers really do prefer messages from real people over generic blasts. Human connection wins again. 🗣️ Download the rest of the stats broken down by industry here: https://lnkd.in/ewHPEiYK
