ZeroLight’s Post

We’ve officially launched the first-ever Kia TikTok Creator Car Configurator designed exclusively for TikTok. This all-new innovation allows users to build their #KiaK4 using the imaginations of eight popular TikTok Creators, then you can share your custom ride on social media. Read more about this game-changing experience here: https://bit.ly/4fmSZTF

Wow, Kia! Just saw this TikTok Creator Car Configurator and I'm extremely intrigued. This is what I'm talking about when I say "meet your customers where they are." I've been on this soapbox for months now, and this just strengthens my stance. Short form video = SUCCESS. TikTok is where it's at, and this campaign is brilliant on so many levels: Engaging: Who doesn't love playing around with car configurators? Influencer-driven: Smart move partnering with popular TikTok creators. Shareable: Encouraging users to share their creations amplifies your reach. This is how you connect with the next generation of car buyers. Taking the car-buying experience beyond the showroom and into the digital space is the future, and Kia is leading the way. I am curious to see how this is received.

Kia America just launched something pretty special. 🙌 Collaborating with TikTok creators, they created the TikTok Car Configurator... Now, users can build their custom KiaK4 and share it on social media. This innovative move shows how brands will begin interacting with new audiences using the latest technology. 📱 Who wants to see what their custom ride would look like? 🚗 #kia #autonews #tiktok

🌟 Why TikTok Is a Game-Changer for Car Businesses 🌟 Car dealerships and rental companies, are you leveraging TikTok to reach your audience? With over 1 billion users, it’s the perfect platform for creative marketing. At JymMedia, we help you craft a strategy that brings results. Let’s talk growth! 🚗💼 #TikTokMarketing #BusinessGrowth

900K+ Followers! ✨ My lifetime work on #TikTok for Lexus & Toyota has generated over 9 Million+ combined "Likes" engagement on the social media platform along with over 200 Million+ video views. #SocialMediaManager Hopefully, TikTok does not get banned next month in the USA. Lexus of Concord TikTok: https://lnkd.in/gJJSFme Fremont Toyota TikTok: https://lnkd.in/dpYACYb7 #Lexus #Toyota #Dealership #socialmedia #marketing #Dealerships

Does gaming really make you a better driver? We put that theory to the test. Introducing Hyundai Motor UK’s N Challenge, created by Launch. First came qualifying - could our journalists and influencers lap the Nürburgring in less than 6 minutes behind the wheel of Hyundai's N 2025 Vision Gran Turismo concept car? Then we headed over to Brands Hatch to drive the real-life expression of Hyundai's N brand, the IONIQ 5 N. Could our gamers get to grips with car tech taken from the world of gaming, like N Grin Shift? Find out ⬇️

Driving Innovation: Diverse Monetization Strategies for Automotive Creators Automotive creators are tapping into a variety of monetization strategies, from NFTs and virtual events to exclusive memberships and subscription models. These new revenue streams are transforming how creators engage with their audience. As this trend grows, automotive brands are expected to leverage these diverse approaches to deepen their connections with both creators and their communities. Want to unlock new ways to engage with automotive creators? Let’s connect and explore how these innovative monetization strategies can boost your brand’s reach and revenue.

⏱️Quick and insightful review on short form #marketing for #Toyota right here 👇🏻👇🏻👇🏻

🎥 TikTok: The Year of #CarTok 🚗  This year, TikTok transformed how dealerships connect with buyers. Here’s why your dealership needs to be on it:  📊 125M auto enthusiasts in the U.S. alone  🔥 9.38% engagement rate (better than Instagram!)  💡 74% of users take action after seeing automotive content  💰 $10.42B ad revenue in 2024—TikTok isn’t slowing down ✨ TikTok makes it easy:  >Show a behind-the-scenes moment  >Highlight a customer delivery  >Let your team’s personality shine Your dealership’s story could be the next viral moment. Start small, stay authentic, and watch what happens. 🚀 Let’s make 2025 the year your dealership owns #CarTok. #SocialMediaStrategy #TikTokForDealerships #DriveSales 

This company has sooo much potential, but isn’t using it!  Here is my breakdown of Toyota 👇 Season 1: Automotive - Episode 3: Toyota Motor Corporation TikTok page: https://lnkd.in/gS7b_wg4 ✨The Good✨ 👍Some content that goes out seems to be made specifically for TikTok. 👍Admin frequently interacts with people in the comments. ✨The Bad✨ (It’s time for some tough love) 👎Post frequency. 1-2 posts a week is not enough content to build an active and engaging audience. However, It does inflate the average view count. Fewer posts = more traffic directed to existing content. 👎The content is sterile and feels very corporate. This is an immediate turn-off for most people when scrolling through their FYP. TikTok users enjoy consuming content, not ads. 👎Not using any trending sounds or video formats. This tells me there hasn’t been a great effort to study the content that excels within their niche. Additionally, shows a lack of effort and care for the content they put out. A low engagement rate is very telling as to the health of a TikTok audience. Toyota needs to do a better job of connecting with its audience on TikTok. They have a lot of potential and I hope they change course. ⭐Creativity rating: 1/5 For the full analytical breakdown and ranking against other companies, check out the slides below 👇 Click to read my previous post on Ferrari! https://lnkd.in/gx5issd4 - - - Hi, My name is Andrew and I help companies reach future buyers using short-form video. Learn more at https://lnkd.in/gdu7rCsE If you found this content insightful, leave a like! 👍 #marketing #tiktok #automotive #toyota