With over 6,000 card portfolios in the U.S., why do cards feel like commodities?? Zeta’s President, Gary Singh, breaks down the issue and shares how issuers can stand out. Don’t miss out.
When clients ask us what next-gen processing can do that legacy card processors cannot, it’s ironically not a quick answer – not because the possibilities are limited but because they are so unlimited. It's like someone in the 1990s asking what a smartphone can do. The answer can easily become conceptual, such as hyper-personalization or relationship-based products but you really must see it in action to see what it can do. That’s why I’m excited to share our newest eBook that illustrates 12 uses cases for how card issuers can use a next gen platform in ways where legacy processors either struggle or just cannot provide. Here’s a link to the eBook: https://lnkd.in/gDAEMeD4 The examples presented in this paper also happen to be where much of the growth opportunity exists in cards over the next few years, as innovative financial institutions will leverage these to build loyalty, engagement and new account growth. Leading issuers get this. It’s exciting to see that US Bank, one of the leaders in digital customer experience, is launching one of the very use cases we highlight in this report: a relationship-based rewards program where customers with larger deposit balances can earn higher credit card rewards. Let me know in the comments which of these use cases you think will be most important to capturing growth in the coming years, and which ones you think we left out of the list.
