Ziara Consult’s Post

New Work! Brand Refresh for Plural Refreshing and rethinking a brand identity is crucial for staying relevant. Whether the change is big or small, what matters is the commitment to evolving and moving forward. By embracing change, Plural strengthens its connection and deepens its brand love with its audience, ensuring it continues to resonate and engage meaningfully. The brief was to bring change without changing everything. We kept the logo intact to help introduce small, incremental changes that can lead to a more evolved brand over time. New colour palettes were added to complement the existing purple, and green was introduced to align Plural with the Pinelabs family. With updated typography, a refreshed illustration style, and an overall new template, we've achieved a fresh look for the brand. Every step counts, and we believe this will bring more flexibility to their marketing efforts and design system in the future.

Elevating Elegance: A Rebrand of Reynolds Pens I'm excited to share my latest rebranding project, where I've transformed the iconic Reynolds brand into a symbol of luxury and sophistication. By infusing minimalist design, elegant typography, and a rich color palette, I've elevated Reynolds to compete with prestigious brands like Montblanc. Check out the full project on Behance: https://lnkd.in/g-_Ri8M9 #branding #logodesign #minimalism #luxurybranding #Reynolds #rebranding #design #graphicdesign Additional Tips: - Use a strong, engaging visual: A high-quality image or short video of your design work can grab attention. - Customize your post: Tailor your message to highlight the specific challenges and solutions of your project. - Engage with your network: Respond to comments and questions to foster discussion. - Share your process: A behind-the-scenes look at your design process can be fascinating to your audience. By following these tips, you can effectively promote your project on LinkedIn and connect with potential clients and industry professionals.

The future of branding? Minimalism, but with a bold twist. 🎨 We’re not just talking about stripping things back to basics; we’re talking about intentional simplicity. Brands are embracing clean, minimalist designs, but adding bold elements—whether it’s a vibrant accent color, oversized typography, or a single, impactful graphic that grabs attention. This trend isn’t just about aesthetics; it’s about clarity in communication. When you strip away the noise, the message hits harder. People are overwhelmed with content, so make sure your brand speaks clearly and confidently. If you’re stuck in the “more is more” mindset, it’s time to rethink. The brands leading the way are proving that less can do more—way more.”* 💡 Fact: According to a study by Adobe, 59% of people prefer beautifully designed content over something plain if they only have 15 minutes to consume it. But with minimalism, that beauty comes with focus and clarity, making it even more impactful.

How do you modernize a brand without losing its legacy? That was the challenge for our client Cumberland Steel. When we embarked on their brand evolution, our goal wasn’t to steer them in a new direction, but to refine and modernize their visual identity. With a rich history in their industry, it was crucial to maintain their recognizable identity while enhancing it for modern platforms. The key to modernizing? Small, thoughtful changes. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘄𝗲 𝗱𝗶𝗱: ↳ 𝗥𝗲𝗳𝗶𝗻𝗲𝗱 𝘁𝗵𝗲𝗶𝗿 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗹𝗼𝗴𝗼—keeping the italicized design but giving it a cleaner, more streamlined look. ↳ 𝗘𝘅𝗽𝗮𝗻𝗱𝗲𝗱 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗹𝗼𝗿 𝗽𝗮𝗹𝗲𝘁𝘁𝗲—introducing darker and lighter tones to create versatility across digital and physical touchpoints. ↳ 𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝗶𝘇𝗲𝗱 𝘁𝘆𝗽𝗼𝗴𝗿𝗮𝗽𝗵𝘆—choosing consistent fonts to be used across their trucks, labels, signs, and website. ↳ 𝗘𝗻𝘀𝘂𝗿𝗲𝗱 𝗮 𝗴𝗿𝗮𝗱𝘂𝗮𝗹 𝗿𝗼𝗹𝗹𝗼𝘂𝘁—allowing the brand to slowly update its identity across all platforms for a seamless transition. At BrandDog, we understand that brand evolution doesn’t always mean starting from scratch. Sometimes the smallest changes can make the biggest difference—especially when it comes to honoring a brand’s history. Swipe through to see Cumberland Steel’s brand evolution. Are you looking to update your brand identity? Reach out today! #BrandEvolution #Rebranding #CumberlandSteel #VisualIdentity #LegacyAndModernity #DesignStrategy #ConsistencyInBranding #RebrandProject #BrandIdentity

🌱 Brand Identity Transformation for Panda 🌱 I’m excited to present a complete branding suite designed for Panda, reflecting their commitment to sustainability and forward-thinking vision. In this project, I focused on creating a cohesive and minimalist design that conveys eco-consciousness while maintaining a professional and modern aesthetic. The use of a mellow green color scheme ties back to the brand’s core values of harmony with nature, while ensuring that every piece, from the business card to the invoice, speaks to a unified identity. ✨ Key Highlights: • Presentation Folder: Designed to keep essentials organized, with a professional yet approachable feel. • Envelope: features a sleek, mellow green design with clean typography, ensuring a professional yet eco-friendly appeal. The minimalist layout highlights the brand logo and contact details, creating a cohesive and sustainable brand identity. • Compliment Slip: A small but impactful touch that brings a personal element to communications. • Business Card: A clean and sleek design, with a QR code for modern convenience. • Invoice & Letterhead: Structured and detailed, maintaining clarity while integrating the brand's visual identity. This project was an incredible opportunity to help Panda create a lasting impression through thoughtful and intentional design. Every element was designed with precision and purpose to align with the brand's sustainability goals. 🌍 Looking forward to helping more brands visually communicate their values through meaningful design. #Branding #GraphicDesign #Brandidentity #Panda #BusinessLogoDesign #Companyprofile #StationeryDesign #BusinessDesign #BrandDesign #EcoFriendly

I've been consulting with a business lately as they set up their new brand, and I had the pleasure of working with their graphic design team on a package redesign for their product. We had a lot of options in the end and couldn't really decide what to go with. In the end, me and the graphic design team ended up championing for the underdog -- a design that looked too complicated to my client who wanted to go for a minimalist, plain box design instead. What got through to my client in the end was a very simple question that I think more brand owners need to ask themselves on every opportunity when they deal with public-facing branded materials: what story does this tell? See, the imagery on the "underdog" told a story. It had an illustration in the background that hinted at key attributes of the product, where the product came from, and some more. We're talking about a brand owned by a family business with a rich history, and a product that means a lot to this family and their whole community. It felt like a total waste to pack it up in a minimalist blue and white box with no character. I think, sometimes, you need to let minimalism and the "modern touch" go so your brand can stand out as authentically as possible. If clean aesthetics and minimalism come at the cost of authenticity, remember that customers value authentic brands much, much more than aesthetics!

Introducing the vibrant branding for EcoBloom! A harmonious blend of freshness, sustainability. From the logo that reflects growth and nature to the soothing green palette, every detail is crafted to celebrate healthy, organic living. Here's what makes this project special: 🍃 A unique logo inspired by seeds and growth. A fresh colour palette symbolising nature and vitality. Custom patterns to bring organic textures to life. Versatile submark for various applications. Engaging visuals to share EcoBloom's story! This project celebrates the beauty of going green and staying organic. Whether it's the typography that speaks clarity or the visuals that capture the essence of EcoBloom, this branding is all about connecting people with the earth. ✨ Let me know what you think in the comments!

🚀 Proud to Unveil the PriorCut Technologies, Inc. Brand Guidelines! 🚀 I'm thrilled to share a recent project that has been both a challenge and a joy: creating comprehensive brand guidelines for PriorCut Technologies, Inc. This isn't just a collection of logos and colours—it's a cohesive identity that tells the story of innovation, efficiency, and connection in the barbershop industry. From the distinctive logo that seamlessly blends the art of barbering with cutting-edge technology to the sophisticated colour palette and thoughtful typography choices, every element was crafted with intention. The brand patterns we developed symbolize the seamless integration of technology in traditional barbering, reinforcing the narrative of simplifying complexity. What truly excites me about this project is how it encapsulates PriorCut's mission to revolutionize the barbershop experience. The detailed applications across stationery, promotional items, and digital platforms ensure that the brand's aesthetic remains consistent and impactful, no matter where it's seen. This project is a testament to the power of design in telling a brand's story and creating meaningful connections with its audience. It's about more than aesthetics—it's about creating a brand that resonates deeply with its values and vision. I am incredibly proud of how it turned out, especially considering the tight deadlines we faced. This experience has reinforced my belief in the importance of meticulous design and thoughtful storytelling in building strong, recognizable brands. Check out a preview of the guidelines below and let me know your thoughts! #Branding #Design #GraphicDesign #BrandIdentity #PriorCut #Innovation #Barbering #DesignThinking #CreativeProcess

Brand guidelines are one of my favourite things to design. This document not only shows my clients how to use their new brand but it also explains 'why'. For Outpost, we created a full package, from logo and colours to typography, patterns, and even quirky little illustrations—all working together to bring 'The Explorer' archetype to life. This right here is why I think it's important to get a full brand instead of just a logo. A brand is how you tell your story, stand out, and build trust. With my brand packages, you don’t just get a pretty mark; you get a toolkit to use your brand confidently and consistently, from a billboard to a business card. It means every piece, whether it’s a social post or signage, feels like you. If you’re ready to chart a course with your own brand identity, let’s connect. Because a brand that speaks for you is a brand worth every cent.

Why consistant branding IS Important? Did you know that 70% of businesses overlook the significance of consistent branding? 📊 Consistent branding is crucial for creating a strong and memorable brand identity. It ensures all elements, such as logo usage, color palette, typography, and visual style, align seamlessly across all touchpoints. A prime example of this is Coca-Cola. They have mastered the art of consistent branding, making their brand instantly recognizable worldwide. From their iconic logo to their unmistakable red and white color palette, Coca-Cola demonstrates how maintaining consistency can elevate a brand's presence and trustworthiness. In 2024, make sure your brand stands out by embracing consistency in every aspect of your branding strategy. Here's how you can achieve it: ✅ Maintain a consistent logo usage. ✅ Stick to a defined color palette. ✅ Use cohesive typography. ✅ Ensure a uniform visual style across all platforms. Follow Coca-Cola’s lead and make your brand as recognizable and trusted as theirs. 🚀 P.S Enjoy it With The Coca-Cola Company