Ziegler Ag Equipment’s Post

Like any event, a fair has a lot of moving parts. The first step to building a successful fair is to look at things through the guests eyes; what do they want to do, what do they want to see and what will be important to them. For example, many fair goers are family's and regardless of whether they are coming for a rodeo event or the rides and games, a smooth transition is going to be important. What does this information tell us? That we need to be conscious of narrow areas that could bottleneck crowds, we need to ensure lines don't move into traffic areas and that opportunities for photos or other engagements can be positioned to break up the routine of walk and waiting...

It’s Opening Day of The Great NYS Fair! 🎡Local PR pros know what that means… If your news isn’t Fair-related, don’t bother pitching it for the next 2 weeks 😆 With our team’s focus on CNY, we typically advise our clients to have low expectations during this time for media coverage of anything happening outside of The Fair. But if your organization IS doing something at The Fair, that’s another story! 🎥🎤📺📰 We’re excited for the fair-related stories we’re pitching to local media while reporters and our clients are on-site at the Fairgrounds. And for our clients who aren’t doing anything at The Fair this year, we’re in fall planning mode! This also means some of our team will get to spend time working on-site at The Fair over the next two weeks 😉 Gotta love those work perks! While we value all of our local media partners equally, this video from Bridge Street co-hosts Erik and Iris was too great not to share! #Syracuse #CNY #PR #PublicRelations #Strategy #Communications 

Planning event experiences has always been my jam, but there is NO event quite like the Minnesota State Fair. This document captures it all: the attention to detail, the reality of giant masses of people gathering in one place, and the pure joy when it all goes to plan!

Today and tomorrow- let’s talk about ARL!

Yay, The Craft Fair Academy is here and the doors are now open! If you finally want to sort that issue that everyone seems to be making more money than you at Craft Fairs then keep reading. This could be just what you need! The Craft Fair Academy starts next Monday, 1st April. It's for you if you'd like to learn how to make more money from craft fairs. Sitting at a craft fair with no one coming up and buying what you make is so annoying right? All that preparation and for what? To sit there and barely make your table money back! So lets do something about it. If you join The Craft Fair Academy before it opens next Monday you will get the special early bird rate of just £15 a month for as long as you stay subscribed. Even when the price goes up (which it will for the next intake) you will only ever pay £15 a month. It's incredible value, and will pay for itself many times over, because you will learn: 📌 How to book the right sort of fairs to get infront of your target audience. 📌 How to set out our table so it attracts more customers. 📌 How to talk to customers in a way that doesn't feel pushy or awkward. 📌 How to sell without 'selling' 📌 How to close a sale rather than leaving customers dangling and walking away. 📌 How to track your sales, set targets and run your craft fair business easily and efficiently. You'll soon be on your way to selling more and making more money than you ever imagined! Quick, join now before the doors close on this intake. Next time I'm offering The Craft Fair Academy the price will be considerably higher. The link is here: https://bit.ly/4atkOaU Lots of love Sue xxx

It's almost over, but we still have Fair Fever! How about you? If you are heading to the Fair, what are you looking forward to doing? If you have already been there, what did you liked most about this year's Fair? Comment below! #ExpeditionWealthManagement #IowaStateFair

😱 You did your best before a fair, but right after it you feel underwhelmed by poor results? Then you've probably successfully (and unintentionally) applied our "6 bulletproof strategies to come back from a fair empty-handed". In our new series on trade show marketing we aim to explore why your fair experience may not go how you’d imagined.   But before you consider already throwing in your towel, we will provide you with marketing solutions that will help you perform your best at the next industry fair. 👍   Today we’d like to make our first point:  If you want to 100% return from a fair with no leads, then come without any type of plan. No social media plan, no marketing plan, no plan of the fairgrounds. 🤷♂️ Don't explain why you are at the fair, just be as vague as possible on your social media posts. Only talk about your solution, not problems or challenges that your potential customers run into.  👻 To be fair (no pun intended), that’s the worst-case scenario. Most companies move between that and our best case scenario. So let us show you what you need to do to get your desired leads following our article that is linked below. 👇 #eworld #tradefairmarketing #eworldlikeaboss #howNOTtotradefair

We have just prepared our report on the ISPO Fair in München Comment "REPORT" if you want to receive the complete PDF file #andreanicolettodesign #outdoorshoes #trekkingshoes #footweardesign

NC State Fair tickets now on sale; here’s how to get them

I have been fortunate enough to be able to be part of the A&T fair with Acrow - and the mix between innovation, business, learning and mentorship has been phenomenal, with students and businessmen alike visiting the fair. But something wonderful (and perhaps odd) occurred today. On the last day of the fair an elderly gentleman stopped by our stand. He was retired - an old engineer that was simply seeking some entertainment and enlightenment. He wanted to see some of the new innovations and ideas up front, so he came to the fair. It got me thinking. This older generation still has so much to offer - so much vitality to experience. What would happen if we bussed in some healthy retired individuals (from retirement homes etc) to experience these fairs - to take part in the discussions, conversations and experiences, in the same way we bussed in students for this? Some may argue that it wouldn't serve the fair - wouldn't serve BUSINESS. But business, and the products we create and distrubute - the services we provide, are always about connection - convenience - usefulness. So why not remind the older generation of their "usefulness" as we connect them to new ideas. This is simply a thought/observation. Drop your opinion/thoughts on this in the comments below.