Zii_Agency’s Post

This directly correlates with Maslow's Hierarchy of Needs and the concept of "Jobs To be Done." Maslow's Hierarchy of Needs is a psychological framework that delineates five stages of human needs: Physiological Needs: - Food - Water - Shelter, etc. Safety Needs: - Health - Property, etc. Love & Belonging: - Friendship - Intimacy, etc. Esteem: - Strength - Status - Self-Esteem After achieving all these, we reach Self-Actualization, where we live to our fullest potential. Every product, without exception, provides some form of value. Gucci, for example, offers badge value, which falls under the Esteem section of Maslow's Hierarchy of Needs. Apple's case is intriguing. In my opinion, it positions itself in the Love & Belonging category due to phenomena like the blue text and green text phenomenon on the internet. This creates a fear of missing out among non-Apple users. However, in India, it also falls under the Esteem category, as owning an Apple product symbolizes luxury and instills self-confidence in the owner. Two quotes I particularly appreciate are: "New products succeed not because of the features and functionality they offer but because of the experiences that they share." - Clayton Christensen "People don't want to buy a quarter-inch drill; what they want is a quarter-inch hole." - Theodore Levitt People seek to experience luxury, and Gucci excels in providing it, hence why customers choose Gucci.

GUCCI sells luxury, not clothes. MERCEDES sells status, not cars APPLE sells exclusivity, not technology LESSON: The Biggest Companies Sell Feelings, not Products. The most successful companies in the world don't just sell products; they sell feelings. It's a powerful reminder that the emotional connection with your audience is what truly drives success. #mondaymotivation #success #aktiwari #businesslesson

Gucci doesn’t sell clothes, Mercedes doesn’t sell cars, and Apple doesn’t sell technology. What they sell are emotions—luxury, status, and exclusivity. Here’s why this works: - 95% of purchasing decisions are made subconsciously, driven by emotion. - Ads that trigger emotional responses perform 2x better than those focused purely on facts. - Brands that connect emotionally with consumers enjoy a 306% higher lifetime value. The lesson is simple yet powerful: 💡 People don’t just buy products; they buy how those products make them feel. So, ask yourself: What feelings does your brand inspire? How can you sell an experience, not just a product? Comment on some of the best examples you've seen below! #BrandStrategy #Marketing #CustomerExperience Credit: Chase Dimond

In B2B, the same principles apply—though the emotions and aspirations are different. While a luxury brand may sell status, a B2B brand sells certainty, trust, and results. Decision-makers may justify purchases with logic, but they are still driven by emotional triggers: Confidence: Will this solution make me look smart in front of my peers? Security: Will it reduce risk and protect my business? Success: Will it deliver measurable results and career advancement? Great B2B campaigns combine emotional appeal with hard facts. Showcase the outcome—efficiency, reliability, ROI—while tapping into the deeper emotional needs for stability and growth. The goal? Make prospects feel that choosing your brand isn’t just the safest choice—it’s the smartest.

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When I visited the Adidas store in China, I was immediately struck by the powerful connection between the brand and its consumers. It was an immersive experience that celebrated Adidas's heritage and core values. As I explored the store, I could see how they prioritized human, digital, and brand connection, seamlessly blending physical and online elements to create a cohesive experience.   The Halo stores, like the flagship location I visited, stood out as the pinnacle of this retail experience. These massive stores served as brand centers, offering interactive displays, engaging storytelling, and a wide range of products that showcased adidas's best offerings. It was clear that every aspect of the store was carefully curated to provide customers with an unforgettable experience.   In addition to the Halo stores, I also visited several core stores during my trip. These stores were more focused on catering to the needs of the local community, with flexible offerings that reflected the unique preferences and tastes of the area. Despite their smaller size, these stores still managed to create a sense of connection and community among customers. These outlets prioritize a seamless and enjoyable customer experience from the moment they step through the door.   At the counter, customers are greeted with warmth and efficiency, ensuring a smooth transaction process. Staff are trained to assist with any inquiries, offering product knowledge and assistance as needed.   Within the fitting rooms, attention to detail is paramount. Cleanliness and comfort are ensured, providing customers with a private space to try on their chosen garments. Ample mirrors and well-lit areas allow for accurate assessments, ensuring confidence in their purchase decisions.   The product composition within outlets reflects their commitment to quality and value. While offering discounted prices, they maintain the integrity of their brand by providing a curated selection of merchandise that meets their standards. From apparel to accessories, each item undergoes thorough quality checks to guarantee customer satisfaction. Lighting plays a crucial role in enhancing the ambiance of the space. Bright, inviting lights create an atmosphere that is both welcoming and conducive to shopping. Strategic placement ensures that products are well illuminated, highlighting their features and enhancing their appeal.   Space utilization is optimized to accommodate the needs of the customers while maintaining a sense of openness and accessibility. Thoughtful layout designs allow for easy navigation, ensuring that shoppers can browse with ease. Ample aisles and display areas prevent overcrowding, fostering a relaxed shopping environment.   Overall, my experience visiting adidas stores in China was incredibly positive. #Adidas #RetailStores #product #Newstoreconcept

Our designers are often asked to scale a product feeling into a design concept or experience. This was a good example of enticing customers in to try the shoes (which are extra squishy) . Why did we want to do that? Customers are statistically more likely to convert to a sale if they try the product. How would you bring your customers in that journey?

The Power of a Slogan: 25 Iconic Phrases that Define Global Brands! A memorable slogan can elevate a brand and make it unforgettable. These 25 iconic brand slogans have not only shaped consumer perception but also left an indelible mark on the world. Each phrase speaks volumes about the values, innovation, and vision of the brands behind them. Which one do you think perfectly captures the essence of a brand? Share your thoughts! 1. Nike – "Just Do It" 2. Coca-Cola – "Open Happiness" 3. Apple – "Think Different" 4. McDonald's – "I'm Lovin' It" 5. Adidas – "Impossible is Nothing" 6. Pepsi – "Live For Now" 7. L'Oréal – "Because You're Worth It" 8. Toyota – "Let's Go Places" 9. BMW – "The Ultimate Driving Machine" 10. Disney – "The Happiest Place on Earth" 11. Amazon – "A to Z" 12. Visa – "Everywhere You Want to Be" 13. Red Bull – "Red Bull Gives You Wings" 14. Subway – "Eat Fresh" 15. Gucci – "Quality is Remembered Long After Price is Forgotten" 16. Budweiser – "King of Beers" 17. Nike – "Just Do It" 18. Mastercard – "There Are Some Things Money Can’t Buy. For Everything Else, There’s Mastercard" 19. Toyota – "Moving Forward" 20. Amazon – "Work Hard. Have Fun. Make History" 21. Samsung – "Do What You Can't" 22. Ford – "Go Further" 23. IKEA – "The Wonderful Everyday" 24. Nescafé – "It All Starts with a Nescafé" 25. Audi – "Vorsprung Durch Technik" (Advancement Through Technology) #Marketing #Branding #slogan #taglines

The Illusion of Choice in Brands ➤ Shopping Illusion 🛍️ ↳ When we plan to visit the shopping mall, what brings us instant solace is the idea of choice. We believe that we are free to select from a dizzying array of options. ➤ Reality Check 🔍 ↳ While the sheer number of brands creates the illusion that there is unlimited choice, the reality is that just a few brands control what you buy on a regular basis. ➤ Corporate Strategy 💼: ↳ Companies introduce competing brands into the market to create an illusion of choice among customers, and we fight over which is better and what to buy. ➤> Awareness Call 🚨 I am sharing this because I believe it is important for us To be aware of who is really supplying the different brands served on your table. Examples: ➤ KFC and Pizza Hut 🍕 ↳ Owned by the same company Yum. ➤ Reebok and Adidas 👟 ↳ Both are owned by the same company Adidas ➤ Pepsi and Quaker Oats 🥤 ↳ Owned by Pepsi. ➤ Nike and Converse 👟 ↳ Owned by Nike. ➤ Louis and Christian Dior 👜 ↳ Owned by Dior. ➤ Luxury Cars 🚗 ↳ Audi, Lamborghini, Porsche, and Bentley are owned by one company Volkswagen. ➠Moreover, all top eyewear brands such as Versace, Prada, Ray-Ban, BOLON, and BVLGARI are all owned by Luxottica. What are your thoughts on this? Feel free to share your comments below.

The Power of Perception in Branding In a bold experiment, Payless rebranded as "Palessi" and set up a luxury store to sell their affordable shoes at premium prices. Shoppers, believing the shoes were high-end, were willing to pay hundreds of dollars, demonstrating how perception shapes value. This experiment highlights how brands leverage mass psychology to influence consumer behavior and justify price markups. By creating a narrative of exclusivity and luxury, brands can significantly alter public perception and consumer willingness to pay. The "Palessi" experiment is a testament to the power of branding and perception in the marketplace. #Branding #Marketing #Perception #ConsumerPsychology #RetailStrategy https://lnkd.in/dXPzkS_G