Zoe Scaman’s Post

View profile for Zoe Scaman

Founder and Keynote Speaker at Bodacious, CSO at 77X (Luka Dončić)

I’ve sat with today’s election results, and it’s gut-wrenching. There’s a rage that burns through every cell, closer to grief than anger. And while it feels devastating, there’s clarity: the real work has just begun. It starts with ripping through the platitudes, torching the sound bites, and getting raw with the reality of what actually happened. Because the biggest divide in American politics today isn’t gender, race, or red versus blue—it’s shaped by class and education, by clashing realities with their own visions of “America.” We say “Trump voters” and “Harris voters,” but these names are shorthand for something deeper: two worlds, fundamentally different definitions of survival, success, and what it means to be “American.” Economic Class and Educational Divide: A New “Us Versus Them” For Trump supporters—especially without college degrees—life feels like an economic noose tightening every day. They’re watching industries disappear and jobs vanish, while talk of “progress” sounds like a cruel joke. Globalisation isn’t an abstract concept; it’s personal, hollowing out what their communities used to be. Harris voters, by contrast, are urban, degree-holding, and focused on equity. They see the inequality up close and believe in an America that embraces inclusivity, where government redistributes resources for the greater good. Social Versus Economic Priorities: Survival, Re-defined For Harris supporters, abortion, healthcare, and immigrant protections are justice issues—essential to their vision of progress. For Trump supporters, these feel like diversions from the economic battles consuming their daily lives. National Manufacturing Versus Globalisation: Two Americas When Trump voters push for national manufacturing, it’s about more than jobs; it’s survival—preserving industries, communities, and identity. Meanwhile, Harris voters see America as a global leader, prioritising collaboration, diversity, and environmental goals, a vision that Trump supporters feel erases their past. Media Echo Chambers For many Harris voters, long-form podcasts and independent media have become trusted spaces for in-depth conversations, appealing to a college-educated, detail-oriented audience. For Trump supporters, it's local cable and talk radio —voices that echo their concerns about economic survival and cultural shifts. This media divide amplifies the chasm, reinforcing each side’s reality, making it ever harder to find common ground. Facing the Hard Truth This isn’t a gap we can “bridge” with conversations or token compromises. It’s a chasm demanding we confront the two Americas we’re building. Without brutal honesty, we’ll keep tearing at each other with slogans that sting but leave us fractured. This work won’t be glamorous. It’s messy and absolutely necessary if we’re going to build from the rubble. It’s time to face the truths we’ve ignored. The work starts now—soul-crushing as it is—because it’s the only way we build something real.

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Jonathan Anastas

C-level leader || Activision, Atari, Warner Bros. Discovery, ONE Championship & ONE Esports, LiveONE, Clash TV || Board Chair & member || Digital + GEMS Executive

4mo

This one you got backwards. Trump won the long-form game. Harris actually relied on short-form social vibes and mainstream media more. She avoided - with a couple exceptions - long form non scripted no rules media. She will be defined by “I can’t think of a thing” on The View. And he will be defined by three hours on Rogan and other Bro pods. Upscale (the All In) and down. She spent more time on Fox News than he did. More time on CBS. Should be re-done as “mainstream media’s king maker era is over.” “Media Echo Chambers For many Harris voters, long-form podcasts and independent media have become trusted spaces for in-depth conversations, appealing to a college-educated, detail-oriented audience. For Trump supporters, it's local cable and talk radio —voices that echo their concerns about economic survival and cultural shifts. This media divide amplifies the chasm, reinforcing each side’s reality, making it ever harder to find common ground.”

Olivia James

Eliminate Speaking Anxiety & Perform with Confidence & Authority | Ace Meetings, Presentations & Interviews without Nerves | Specialist in Public Speaking Anxiety & Stage Fright | Consultations Online or Harley Street 

4mo

That makes sense Zoe Scaman. What’s the source of this data?

Jo McKee

⚡ Revenue Growth Specialist for eCommerce Brands | Building & running Holistic Marketing Systems that combine SEO, Email, Social & Paid Ads for Predictable Sales Growth | @McKee Creative

4mo

You've summed a lot up well, Zoe. I'm an Aussie who of course couldn't vote, but once the brains trust of RFK, Tulsi, Vivek, Vance and Elon joined forces with Trump I felt it was a powerful force for good. Long form podcasts were the gold for me, way back over the last couple of years when I first heard of people like Tulsi and listened to her journey through being in the military, then in politics and even Vice Chair of the Democratic National Committee. I did try to find long-form content from Kamala but except for the Call Her Daddy podcast appearance which I felt was completely inappropriate, I didn't see any. I felt the Republican team talked in concrete terms for policy. Every interview I heard from each of the team just showed me a person who cared about their country and about families. I share this just for my perspective, as I saw Democrats calling women like me "stupid". And yes, I'm not college-educated, just a small business owner watching my own country go down a path that, to me, doesn't feel constructive. The result of this election in the US gives me hope for Australia.

Stuart Picton

Senior Marketing Manager - Brand Strategy - Brand Activation - Campaigns - Portfolio Management - Innovator - Creative Problem Solver - Project Leader - Consumer Goods - CPG/ FMCG

4mo

I’m not going to get into party politics but what should be of concern is how democracy is being undermined by media bias and an absence of any regulation. It seems with politics you can say whatever you like as loud as you like without any checks or balances or any regard to facts and people lap it up. Not just in USA. With regulations on consumer product advertising (at least on some channels) it shocks me how there appears no regulations whatsoever on politics which impact everyones lives to a much greater degree.

Liz Le Breton ✨

Marketing and Commercial leadership 🤝 Cultural impact for mission-led scale ups 🤝 D2C, Marketplaces, AI, Net-Zero, Edtech… (ex Samsung, ASOS, BBC, FutureLearn, John Lewis, Ogilvy)

4mo

Brexit happened in the UK due to the exact same correlation between voting behaviour and level of education/regions of the country where physical industries were dying and a feeling of getting “left behind”…. Its a failure of basic education and opportunity and leaves countries exposed to mass manipulation

Michele Price

Leadership & Workplace Strategist | Advising Executives on Emotional Cadence & Sustainable People Strategies | “Emotions are data for better decisions”

4mo

While I appreciate the renewed attention on “ Economic Class and Educational Divide: A New “Us Versus Them”” It’s more complex and also more simple - the dismissing of race+gender will not create an HONEST assessment or dialogue. It offers a bypass which on a spiritual level why this us happening to us as a MASS COLLECTIVE. So we can’t bypass it. We have to address it ALL.

Jon Howard

Planning Director & Partner @ Quiet Storm / sustainability champion / B-Corp lead / IPA Sustainability Action Group

4mo

Lots of similarities with Brexit here in the UK, with people who feel left behind rolling the dice and going for those who appear to be speaking to them (I'll park the agendas of the latter). Parallels from an education perspective - and in no way to demean those who haven't had educational advantage, but to show the importance of education. Gender differences are a worry tho - feels like a new battleground there, even with the education filter.

As ever you nail it. As soon as the democrats started wheeling out the gleaming teethed celebrities I knew they had lost. What they thought was the solution actually was a parade of the problem. If there is good news, it’s that this is the end of the line for that generation and that thinking. It’s time to start afresh …

nigel carr

irrepressible strategist

4mo

lots of smart minds here already-lets vibe on tom nichols/atlantic- explaining organically, as he sees it+ light editorializing for flow: “trump understood what people wanted & gave it to them”. not all the people of course. his people. it wasn’t pretty. it wasn’t coherent. it didn’t even make sense. but he made a “big enough” group of people feel like someone finally understood them. he made them feel like a huge family gathering around a bellowing, impaired grandpa. they like that. like the social revenge that flows from Trump: the tough-guy rhetoric, the simplistic “I will fix it” solutions…the way he supports their conspiracist beliefs. if you need big words, nichols called it “illiberal populism” in a book he wrote way before we’d given any thought to trump. but the article isn’t about those words. or any magic words. it’s just about how trump “makes his people feel” worth reading if yoh have sccess to the atlantic. it felt like trump found and recognized his audience & tbey appreciated that and showed up. while harris didnt have enough time to make her ausience feel she got them

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