Zoup Beverages’ Post

The aroma of tequila is where the magic begins! Sipping 52 the right way means starting with the nose. Inhale slowly, letting the rich aromas awaken your senses and prepare your palate for what’s to come. Before you even take that first sip, lean in and breathe deeply. Let the captivating scents of agave, fresh citrus, spicy pepper, and maybe a hint of vanilla or oak wash over you. This isn’t just drinking; it’s an experience. As you bring the glass to your lips, you’re not just tasting tequila—you’re connecting with its heritage, its craftsmanship, and its flavor complexity. So take your time, breathe it in, and let the first step of sipping be a celebration of tequila 52's unique character. #tequila52 #52 #cristalino #thoseintheknowknow #sippingtequila #tequila101

British rum tastes are changing with drinkers looking for smoother, more drinkable, luxurious varieties According to multi award-winning British Chocolate rum producer Lucela’s, rum is continuing to enjoy a surge in popularity. Tastes have been shifting since the pandemic with consumers demanding rums that are more drinkable, small batch and luxurious, with providence. Evidence for this trend can be seen in the fact that Lucela’s, which produces a Premium Chocolate and Rum Spirit Drink, is continuing to see sustained growth in company size, revenue and market share since they sold their first bottle in 2022. Please see full article via the following link: https://lnkd.in/e5upQeQK #lucelas #britishchocolate #rum #drinks #premiumchocolate #RumSpirit #unique #luxurious #worldsbestchocolate #liqueur #worlddrinksawards #hospitality #warmwelcomemagazine

[ Part I. Dalat city, Vietnam ] Picture source: Gemination Dalat EP4. Dreamy (Mơ) Da Lat always carries a dreamy beauty with its misty mornings and romantic sunset evenings. The atmosphere here evokes a sense of tranquility and depth, urging one to connect more deeply with nature and indulge in dreams. Inspired by the natural scents of the Da Lat forests, I've crafted a cocktail that echoes the serene essence of the earth. Using beetroot as the main ingredient, combined with Dark rum, I've created a deep and mellow overall flavor profile. Adding a touch of winter spice syrup (including cinnamon, cloves, star anise, and peppercorns) creates a spicy and warm texture, elevating the cocktail's aroma and spirit. To enhance complexity and richness, I've incorporated banana puree and vanilla, with a lingering finish of chocolate bitters. Balancing sweet and sour, I've added fresh lime juice to bring a refreshing note to the cocktail. With the theme of dreams, as everyone has different dreams, I aim to create various experiences with this cocktail. I've chosen to decorate the glass by rimming it with matcha powder and adding a slice of ginger candy. As a result, 'Dreamy' can be enjoyed in three ways: directly, with the matcha rim adding a subtle bitterness to blend with the cocktail, or by biting into the ginger candy before sipping to awaken the palate, allowing you to fully savor the cocktail's depth and roundness. I nurture dreams of feeling free and happy, exploring and experiencing to create inspired cocktails and live a meaningful youth. So, what is your dream? Recipe: Angostura 7yrs Rum: 50ml Homemade Beetroot wine: 15ml Salted vanilla banana puree: 1bsp Winter spice syrup: 10ml Chocolate bitters: 3 drops Lime juice (freshly squeeze): 15ml #cocktailidea #cocktailstory #creativejourney

"From flower to flavor! 🌸➡️🌱 Dive into the fascinating journey of vanilla beans, from pollination to packaging. 🌿✨ Watch as each step unfolds—from the delicate pollination of the vanilla orchid to the painstaking curing process that brings out its rich aroma and flavor. Every bean tells a story of craftsmanship and patience, bringing luxury to your dishes! 🍽💫 #VanillaJourney #FromFlowerToFlavor #VanillaCraft #LuxuryIngredients #BehindTheScenes #FoodieFaves #CulinaryArt #VanillaBeans #GourmetExperience #FarmToTable #FoodLovers #FoodieReels"

YES, GIN CAN BE SERVED NEAT! When it comes to drinking gin, the possibilities are endless.  You’ve probably tried or seen it in popular serves like the Martini and Negroni. But can gin be enjoyed neat? 1️⃣ Gin is great for cocktails, but the right premium gin with balanced botanicals and a smooth finish can also be enjoyed neat. 2️⃣ Choose a high-quality gin with complex flavors like citrus, herbs, or floral notes for sipping neat. While London Dry Gin can be intense, a smooth gin like Plymouth or a softer botanical gin is ideal. 3️⃣ Serve it over ice or slightly chilled to soften the alcohol. Sip slowly to savor the layers of juniper, botanicals, and delicate spices. So, yes—gin can be enjoyed neat if it’s of good quality! Try it with your favorite premium gin and experience a new way to savor this classic spirit. How do you prefer your gin? Let me know in the comments below! #sonalholland #masterofwine #GinLovers #GinTasting #PremiumGin #BotanicalGin #GinEnthusiast #GinExperience #ClassicSpirits 

Tequila 52 Cristalino is crafted with an unwavering commitment to quality, starting with 100% Blue Weber Agave. The process begins with selecting the finest mature agave plants, which are then carefully harvested by skilled jimadores. The piñas, or hearts of the agave, are slowly cooked to release their sweet juices, which are then fermented and distilled with precision. What sets Tequila 52 Cristalino apart is its unique filtration process, which removes impurities and color while preserving the rich character and smoothness of the agave. The result is a crystal-clear tequila that retains the full depth of flavor and aroma, offering a luxurious sipping experience. Every sip of Tequila 52 Cristalino embodies the essence of 100% Blue Agave, delivering a taste that is both refined and authentic. Experience the magic of sipping tequila with Tequila 52. #tequila52 #cristalino #blueagave #makingoftequila52

🍹 Elevate Your COCKTAIL Game with Pandan Leaves! Ever tried adding a touch of Southeast Asian flavor to your cocktails? Pandan leaves are the secret ingredient you need to explore! Known for their sweet, aromatic profile, pandan leaves bring a unique twist to any drink. Here are a few ways you can incorporate them into your next cocktail creation: 1. Pandan Infused Syrup: Simmer equal parts water and sugar with pandan leaves until the sugar dissolves. Strain and use this fragrant syrup in Mojitos, Daiquiris, or even a refreshing Pandan Lemonade. 2. Muddled Magic: Muddle fresh pandan leaves with sugar directly in your shaker to release their essence. Try it in an innovative Pandan Old Fashioned or a tropical Pandan Pina Colada. 3. Garnish with Flair: Use a fresh pandan leaf as a garnish for a stunning presentation. It adds visual appeal and a delightful aroma to cocktails like the Pandan Martini or Pandan Gin and Tonic. 4. Concentrated Flavor: If you have pandan extract, a few drops can go a long way in cocktails such as the Pandan White Russian or an exotic Pandan Espresso Martini. Whether you're a mixologist or an adventurous home bartender, pandan leaves offer a delightful journey into new flavor territories. Let's raise our glasses to creativity and the joy of discovering global tastes! 🥂 Image: Alana Dimou #CocktailCulture #MixologyMagic #PandanLeaves #GlobalFlavors #CheersToCreativity

Is brandy your favourite winter drink? There’s nothing like brandy to warm up chilly winter nights! This rich spirit is crafted through distillation and aging, making it a perfect winter companion. 1️⃣ Brandy begins with fermented grapes, but distillation concentrates its flavors and alcohol, creating a robust, versatile drink. 2️⃣ Traditional brandy matures in oak barrels, gaining warm notes of vanilla, caramel, and spice while becoming smoother and more complex. 3️⃣ Luxurious Cognacs like Hennessy and Remy Martin shine globally, while India’s Morpheus delivers bold, fruity flavors tailored to our tastes. 4️⃣ Its rich, warming character makes brandy ideal for sipping by the fire or mixing into festive cocktails. So, this winter, raise a glass of brandy and let its warmth and flavor add to the season’s charm. Cheers to sipping smarter! 🥂 Comment ‘brandy’ below if you want to dive deeper into the world of spirits! #sonalholland #masterofwine #brandy #recommendations #winters #seasonaldrink #brandylovers 

"Elevate your drinking experience with Comte Darck XO. 🥃✨ Whether sipped solo or paired with rich desserts like chocolate fondant or pecan pie, this brandy promises an exquisite journey of flavor. 🍫🍰 Immerse yourself in its deep amber hue, intense bouquet of dried fruits, and velvety smooth palate. 🍇🔥 Perfect for connoisseurs and enthusiasts alike, indulge in a sophisticated and indulgent experience with every sip. Cheers to moments of pure luxury! 🎩🍷 #ComteDarckXO #Brandy #LuxuryDrinks #IndulgentExperience #SophisticatedSipping #RichDesserts #DrinkPairing #ConnoisseurExperience"

Who else remembers? * The Craft Beer boom of the late 2000s and early 2010s… * Emergence of malt-based Hard Seltzers, High-End Light Beer and Canned Wine followed soon after… * And over the past few years, the rise of Spirit-based Ready-to-Drink (RTD) cocktails! 🍹 🍸 🍺 🥂 Consumers have more choices than ever before and the industry continues to innovate w/ fun and incremental line extensions, like Truly Tequila Soda from The Boston Beer Company. Appinio’s recent Mental Availability study 🧠 on alcoholic RTD Segments shows how our industry can leverage understanding Category Entry Points (aka CEPs - mental states that transform individuals into consumers and eventually Category Buyers, connecting your brand w/ specific needs or solutions). We studied thousands of participants across 6 markets…here are 3 compelling insights I discovered from the US 🇺🇸 report: 1) We can easily gather Category and Segment level insights! 📊 Looking at BFY-themed (Better-for-You) CEPs, we can see that Brands focused on Malt-based RTDs are highly considered as “low calorie” and relatively “health conscious”, they are still seeking awareness for “high quality ingredients” (a CEP I would usually associate w/ the other two). We can see it in the market w/ Brand Families like White Claw and Truly…both launched Spirit-based extensions in 2023 (vodka soda), and are continuing to innovate through premiumization in 2024. 2) We can identify incremental opportunities for your overall Portfolio! 📈 One example is that we can see how AB InBev’s Bud Light Hard Soda, BON V!V and other Portfolio Brands address different CEPs, which creates incremental Mental Mind Share (MMS) for the AB InBev Portfolio and is highly correlated to increased Sales Penetration (r^2 = 0.9). 3) We can understand traditionally aggregated channels of distribution such as On-Premise or Out-of-Home w/ a much more granular view! 🔎 Even for incredibly popular brands like Gallo’s High Noon, while commonly considered for “picnics outdoors” and “sporting events”...study participants still don’t associate the Brand w/ “at a bar” or “concerts and music festivals”. These are just a few examples of how we can really leverage Mental Availability and Mental Advantage, and use data to more easily navigate complex Categories! Cheers! 🍻