Zubi’s Post

Hey just wanted to let you know about a service we offer here at Guesthouse - Guesthouse Audio. Unlike almost any humans on Earth, we like to take radio and audio briefs and make them great, so you don’t have to. What’s wrong with us? We don’t know! Here are a few reasons agencies and station groups have come to us: -Taking radio off your team’s plate. No one likes doing it and it’s usually a wasted opportunity. We have a weird fetish for radio that can’t be helped. -Helping you win awards this award season. We have a ridiculous track record of radio and audio-based Cannes Lions, One Show Golds, and Radio Mercury Best in Shows. We recently helped an agency create some really funny radio for a local client to help with the agency's awards entries this year. Let’s send you to glory in the world’s weakest ad awards category. -Training. We can work with your writers to help them learn how to make the good kind of radio, and not “Say Bob, have you heard about the sale at JCPenney?” Give us a call! guesthouseaudio.com #advertising #marketing #radio #touchthatdial

Did you know you can calculate the #ROI and #ROAS of an electronic message center (EMC) placed where drivers can see it? For my advertising friends, and those interested, the department of transportation measures traffic on almost any major road across the state of MA. We can help you figure out how many thousands of impressions you'd drive with an EMC outside of your business, helping make the investment a no-brainer. Reach out if you own a business that wants to connect with the buyers that drive by you on a daily basis. #localadvertising #automile #cardealership #furniturestore #rt9

Some pointers from ISBA's Bobi Carley at the #tvadvertisingsummit today about what you can do, wherever you sit in the advertising ecosystem, to improve accessibility of ads and reach an additional 20% of consumers. #adsforall

What ad jingle lives rent free in your head?

💥 Did you know that music can change the flavour of cheese? Or that the "theatre of the mind" is radio’s secret power for brand building? 🎙️The latest That’s What I Call Marketing is two-part special. I had pleasure of chatting with Andrew Tindall of System1 and Steve Keller of SiriusXM, two brilliant minds reshaping how we think about the role of audio. We went deep on the untapped potential of radio, the magic of sonic branding, and the fascinating intersections of creativity and science in advertising. Tune In: https://lnkd.in/eSjV4bwV Watch: https://lnkd.in/etRH3cDP જ⁀➴Here’s a taste of what you’ll discover: ⚡The Hidden Power of Radio: Andrew dives into why radio, often overlooked, is a uniquely powerful medium for storytelling and brand-building. From the broad reach to the ability to connect emotionally, it’s a medium that can rival visual platforms. 🪐The Sonic Universe: Steve talks about the "universe of sound" and why brands need to think beyond visual logos and consider how sound can build brand memory, reach new audiences, and even evoke emotion with just a few notes. 🔁 Creative Consistency: I discuss the new work from Andrew & System1 about "creative consistency" and how aligning visual and audio elements over time is a hallmark of truly successful campaigns. 🎢Audio’s Cumulative Impact: We unpack the power of cumulative audio impressions and how layering sound across touchpoints can elevate brand recall and trust. Curious? Listen to Part 1 to explore the science and magic behind sound in branding, and tune into Part 2 to dive into creative strategies that actually make brands memorable. What role does audio play in your brand strategy? Is it a central pillar or an afterthought? Let me know in the comments below!👇 #MarketingPodcast #AudioBranding #CreativeConsistency #B2BMarketing #BrandBuilding #MarketingStrategy #ThatsWhatICallMarketing #SonicBranding Radiocentre Ireland Ciaran Cunningham Jon Evans John Kearon Kerry Collinge Beth Marchant

Whenever I buy tickets for the football (Reading FC, before you ask*) I have to allocate each seat to a named account-holder. This gives them access to a huge amount of more specific data than theatres typically collect. And yes, it's partly about deterring/responding to hooliganism, but it's also used for loyalty points etc. Which makes me wonder: a) how much/how well do they use it for understanding attendance patterns? b) would theatres benefit from doing the same? (and would it be realistically possible?) c) how much would our understanding of audiences change if we did? Any reflections welcome... (*also sometimes Sheffield United: no-one said audience behaviour was simple...) ;0)

Theaters have experienced a consistent rise in sales and revenues since the onset of the pandemic, ultimately surpassing pre-pandemic figures. Despite this surge in demand, many theaters are still grappling with challenges. Wondering what's behind this trend? Click the link below to listen to Brad Carlin, a Heinz MAM Alum and Senior Consultant at TRG Arts, as he delves into the macroeconomic dynamics at play! 🧠 Click here to learn more! ➡️ https://bit.ly/3ykEv75

Let's take a walk down memory lane in my latest blog!

Unique radio promotions are a great way to grow your brand. But to thrive in 2025, be prepared to innovate. Shrinking budgets, the attention economy and changing listening habits are here, and this is what to expect next year; Personalised Promos - Audiences want tailored content that speaks directly to their interests. Using data to guide your promo decision making is critical. Pay To Play - UK stations have thrived on this model for years. It’s time to embrace lotteries facilitated by micro transactions. Don’t leave promo revenue on the table. Talkable Tactics - Ideas that live off-air like Hide and Seek and The Noise Club encourage fans to ‘talk’ to each other and work together for mutual benefit, creating communities you can monetise. As you can see from our Customer Stories, Audata Promo is making all this possible for our partners in Australia, New Zealand, Asia, Europe and The Middle East in Twenty Twenty Thrive (it seems to have stuck). Don’t survive, thrive. #RadioPromotions #AudataPromo #Innovation #FutureOfRadio #DataDrivenMarketing #AudienceEngagement

📻 Still looking for your DAB Contribution solution? 📻 We recently hosted an insightful webinar on DAB Contribution, covering many key points you might have! If you have any new questions or need further clarification, feel free to contact us or post your questions in the comments. We look forward to your engagement! #DABContribution #Webinar #ExpertInsights #Broadcasting