Zugit’s Post

As a vendor, a Partner Advisory Council will be your company’s secret weapon. Here’s how to create a PAC that drives REAL impact: 1) Start with the end in mind. What do you hope to achieve with your PAC? Define your objectives, be it improving product quality, expanding market reach, or strengthening partner relationships. 2) Select partners who are not only committed and knowledgeable but also represent a broad spectrum of your ecosystem. Their willingness to participate actively is key. 3) Establish a governance structure with defined roles and responsibilities. Include a chairperson to lead discussions and ensure meetings are productive. 4) Whether it’s quarterly or annually, regular meetings are essential. These can be in-person or virtual, tailored to fit the geographic spread of your partners. 5) Consider having a rotating chairperson or an independent facilitator to work through diverse opinions and create constructive dialogue. 6) Share relevant information with council members ahead of time and be open to their feedback. Transparency builds trust and enriches discussions. 7) Listening is just the beginning - Acting on the council’s feedback is crucial. Implement their recommendations to demonstrate their value to your organization. When executed well, a PAC not only aligns with your business goals… But it breathes new life into your partner ecosystem. Vendors, do you currently have a PAC?

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