About
ALERT monitors news and social media platforms in realtime and warns of potential conflict between real world events and social media opinion to any ad's content.
ALERT enables ads to be automatically managed in accordance with breaking news and social media opinion.
Once the ad's been uploaded and the user settings confirmed, the detection begins immediately with leading news sources and social media platforms being monitored 24/7.
ALERT allows configuration of 'severity' and 'required actions' settings, is able to detect subtle connections between monitored sources and an ad's content; for example a breaking news story in Manchester will trigger an alert for an ad promoting a forthcoming music concert in the city.
Any qualifying detections are reported in real-time and customised automated actions taking place without the need for human intervention.
This product is intended for
- Brand Manager
- Brand Specialist
- Chief Marketing Officer
- Senior Brand Manager
- Brand Director
- Media Manager
- Media Specialist
- Media Consultant
- Media Director
- Media Coordinator
Media
Products media viewer
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Monitor news and social media for impacting news and opinion
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ALERT can undertake tailored actions if impacting events are reported
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