About
Measured provides the only media optimization platform powered by incrementality intelligence so consumer brands can validate, plan, test and optimize advertising spend to drive business outcomes. Our proven methodology combines each brand’s own performance data with results from years of continuous testing, across all channels and tactics, to reveal the true contribution of advertising spend to incremental sales. Leading consumer brands trust insights from Measured to make ongoing media investment decisions through automated solutions for incrementality-based attribution, in-market testing, benchmarking, and scenario planning
This product is intended for
- Marketer
- Chief Marketing Officer
- Advertiser
- Advertising Executive
- Media Manager
- Media Executive
- Director Marketing Analytics
- Web Analytics Manager
- Ecommerce Manager
- Director of Ecommerce
Media
Products media viewer
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Measured: Solving Your Attribution Grief
Learn why Measured is the award winning measurement software that leading brands use to maximize ROI and drive business outcomes.
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Benchmarks
Compare your brand’s most important media allocation, performance, and growth metrics against other brands in the Measured portfolio. Identify opportunities to diversify your portfolio and track ad costs and revenue growth over time against leading companies in your category.
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Media Plan Optimizer
Saves time and reduces guesswork with accurate, automated spend recommendations for every channel and tactic. With incrementality-driven allocation technology, you can run multiple scenarios in minutes to uncover opportunities to increase efficiency and find new ways to scale and diversify spend.
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Cross Channel
Your customized marketing dashboard provides comprehensive performance data and actionable insights across all media channels, down to the tactic, campaign, and ad set level. Data Driven Incrementality (DDI) automatically calibrates your daily conversion data against the Measured incrementality index, informed by results from thousands of ongoing tests. Using DDI, you can get accurate, full-portfolio measurement within two weeks.