About
Simple RetailPath is a Retail Marketing Platform that combines Product Information Management (PIM) and Retail Marketing Management.
The Retail Path PIM module:
• stores product information, including copy, images, icons and videos, and other information such as click and collect and delivery timeframes
• integrates with your ERP such as SAP, Pronto, RMS and many other ERP’s.
• delivers content to your website and marketplaces.
• supplies Marketing Enriched Product Content that drives e-commerce and marketplaces.
The Retail Marketing Management module:
• helps brief, create and approve content for all retail promotional activities such as eDM's, Catalogue, website promotions and marketplace events
• provide a single source to view this critical information such as supply delivery and On Sale Dates for Products.
• source to view this critical information such as supply delivery and On Sale Dates for Products
This product is intended for
- Retail Marketing Specialist
- Director of Retail Marketing
- Head of Retail Operations
- Merchandiser
- Merchandise Coordinator
- Merchandise Planner
- Category Buyer
- Retail Buyer
- Marketing Advertising Specialist
- Marketing And Advertising Manager
Media
Products media viewer
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Simple RetailPath PIM
Retailpath stores all images and assets for products, including variations of the same product. The PIM allows you to set the Image Order/ Sequencing and set defaults for Web and Print. Built-in Cropping Tools and Swatch Creation save involvement from the Design Team.
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Simple RetailPath Promotion Briefing PageLayout
RetailPath assign the promotion pages to Merch Categories and then enables Merchandise to allocate Products to Spots onto the pages. This forms a visual brief for marketing to review prior to the artwork been finalised. This briefing process reduces the number of revisions and ultimately reduces the production time for retail marketing promotions including eDM, press ads, catalogues, digital ads etc
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Simple RetailPath PIM
RetailPath stores ALL relevant product information including: • Core product data (Product name, title, description) • Product attributes (SKU, cost, pricing) • Product specifications (e.g., dimensions, warranty and packaging) • Product marketing copy, assets, and media • Supplier information • Channel-specific information (Amazon, Shopify, etc.) • Product specifications (e.g., dimensions, warranty and packaging) • Store-specific information (POS registers, product catalogs)
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RetailPath Promotion Manager Templates
With a range of pre approved marketing templates, it is easy to allocate build out your promotion knowing the layout and design is consistent across your brand. Templates speed up the briefing process, making it easier for Merchandise to communicate what products they want placed on the page.
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RetailPath Promotion Review and Approval
Once the Design Studio has polished the Studio Ready Brief it is uploaded to RetailPath for approval. Approvals are routed to the relevant Merchant Categories so that they can review their pages. All comments and feedback are stored within Retailpath providing visibility across the entire team, and well as providing a consistent process for submitting and reviewing comments and change requests. This feature sees fewer revisions, less duplication of feedback and ultimately speeds time to marke.
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