#005: Success Story_How Aarong developed a multisite eCommerce solution with Adobe
“Leveraging Ranosys’ expertise in Adobe Commerce Cloud, Aarong offers visually compelling and personalized user experiences with a modern eCommerce solution that prioritizes their customer’s needs and interests.“
Aarong is a chain of Bangladeshi department stores specializing in Bengali ethnic wear and handicrafts. It is owned by the non-profit development agency BRAC, and employs thousands of rural artisans across the country. Apart from its 23 retail stores across Bangladesh, Aarong also possesses a strong online presence, including mobile, social, and B2C marketplaces. The organization was established in 1978. Aarong operates production units in rural and semi-urban areas as a part of its social enterprise model and provides the market linkage through its own retail outlets.
Challenge:
As Aarong was a part of the open-source Magento community, their online solution wasn’t carved as per the modern experience-driven ecosystem. It lacked the modern much-demanded features of omnichannel commerce such as easy-to-use page builder, mobile centricity, AI-driven product recommendations, localized and custom payment solutions, seamless integration, and custom report building amongst a few. Moreover, due to several third-party APIs integrated to their open-source Magento platform, their customers faced performance issues, eventually impacting revenue goals and customer satisfaction. As Aarong has physical retail stores as well, it had to track the progress, sales, profits, and ROIs of both their offline and online retail verticals separately, which often led to data discrepancies and errors. The brand wished to uniform their total sales under one system, leverage user needs and interests, and offer personalized experiences.
Project Goal:
Aarong wanted to develop an omnichannel eCommerce solution centered around their customers and brand values. Our team:
Recommended by LinkedIn
Implementation Results:
Leveraging the industry-leading features and capabilities of Adobe Commerce Cloud, the leading brand of Bangladesh, Aarong delivers superior omnichannel experiences across touchpoints and devices. Moreover, Aarong can now effortlessly track all its KPIs under a single dashboard, hence, boosting user satisfaction.
With Adobe Sensei, Aarong now tracks and studies its user’s behavior, runs personalized marketing campaigns, and recommends products to boost cross-selling and upselling numbers. Moreover, its product pages include all competitive features such as zoom in, zoom out, view similar products, dynamic pricing, find in store, size guide, product videos, shop the look, and social sharing of products amongst a few to allow for seamless product ordering and user engagement.
Along with the Aarong reward system, users are automatically allotted discounts, coupons and rewards, thus elevating the return orders number. Our team also unified Aarong and all its associated brands - Taaga, Taaga Men, and HerStory to allow managing all its customers and business from one platform.
Technology Stack:
Key Highlights:
BDM Consultant | Presales | Inside Sales | Online Bidding | Lead Generation | Email Marketing | Partnerships | Global Exposure | Blockchain, Crypto, Meta verse, Web 3.0 | AI Tools | Sales Automation | Apollo.io | CRM
2yBrilliant stuff!