026: Black Friday is coming! 🏃♀️

We have officially been doing TikTok Trending Tuesday for 6 months! How insane is that! We have also just reached over 1,000 subscribers which is so surreal and I just want to say a massive thank you to all of you! ❤️ Alright, enough of being sentimental, time for the trends! 🏃♀️

🎥 TikTok Trending Videos:

• Look me straight in the eye: This trend is building momentum over the past week! It showcases a situation that you can't look someone straight in the eye because you would do it, you avoid eye contact for the line 'but I can't see straight anymore'. The caption on screen would be 'look me straight in the eye and tell me you wouldn't...'. This would be such a fun idea for brands to do this with Black Friday coming up to get CEO's to do this 'look me straight in the eye and tell me there isn't a big Black Friday sale coming' or even would be great from the customers perspective 'look me straight in the eye and tell me you won't be shopping X brand Black Friday sale. 🔥
• Ceiling trend: I definitely see this trend being more evergreen but it has really popped off this week! This trend as the title suggests is where you tape your phone to the ceiling and then complete an activity or dance. This trend is more fun with friends or co-workers. This could be used for any promo for brands, whether it's Black Friday, a sale, a new collection launch, a new song etc. 🤩
• Run faster: The trend paired with this sound is a recipe for a trend! This video shows a situation that makes you jog then another situation that makes you all out run 🏃♀️ When the sound speeds up is the moment that the person then starts sprinting. For example; 'there's going to be warehouse sale' cut to running faster 'there's going to be 20% off too' or 'there's going to be X artist performing' then 'and they are previewing a new song'. This one is so easy and fun to create! ✨

🔊 TikTok Trending Audio:

• Like That - Jack & Jack: IYKYK. This song is such a core memory for my childhood and has now made a resurgence on TikTok. This can be paired with any video whether it's a OOTD, GRWM etc. 🌸
• That's just my opinion: This sound has been used a lot for either a trio of siblings or friends for a situation. This could be really cool for brands to show a meeting situation that this sound could be used in. 🎤
• Ex's Tate McRae unreleased: Week 2 at the top! Tate McRae does it again with her snippet of another song called 'Ex's'. Last week it has already been used in 6800 videos but is now at 24.9k! Get on this sound and quick! ✨

🗞 TikTok Updates:

TikTok Launches Updated Events API To Facilitate Campaign Performance Tracking

TikTok has announced an updated Events API, which will enable advertisers to better track their ad campaign performance in a more secure and enclosed way, by directly connecting their internal data with TikTok’s systems.

Under the current system, TikTok offers three different endpoints for its API, feeding in from different sources. But the updated Events API will integrate all three, making it easier to effectively tap into these insights from the client end.

That’ll simplify your data tracking process, by helping TikTok’s system understand related visits, conversions, etc. TikTok says that this will help marketers mitigate data losses as a result of cookies being phased out, and other data privacy shifts.

👀 Creator To Watch: Taz and Alessia

Okay - technically these are creators but Taz Zammit and Alessia Allfree have created something so magical with their channel! One thing I've realised since following them is that they are always up to trying new things with the algorithm whether it's through LIVE or using trending sounds. They also know what works for them and their audience which is what every brand should look for in a creator (or two!)

They create a range of videos from food, choosing each other's outfits, and games. I can see some amazing collaborations with brands sponsoring them to try a new menu item, do a this or that with clothes and so many more! Taz and Alessia are such powerhouses and I can't wait to see them hit 1m followers! 💕

💥 Pop Culture News:

This is a round-up of all the big moments that have people talking on social media. This makes it easy for your brand to join relevant conversations, influence the way you speak to your target markets, and create trending content.

• Travis Kelce x Taylor Swift Argentina Kiss
• Austin Butler vs. Jacob Elordi (who is the better Elvis?)
• Grammy Nominations 2023
• Selling Sunset Season 7
• Johnny Ruffo Passing
• Inside Out 2
• Optus Outage

If you have a TikTok question or want more tips on how to implement TikTok for your business, feel free to slide into my DM's!

Follow me to stay up to date on the latest TikTok trends ✨

See you next week! 💋