1-1-1: The Power of Creating Opportunities, Quote from Mathew Sweezey, One Idea

What to expect: 1 min read to lead professionally, grow personally, and live life fully. Every Wednesday, this newsletter goes to over 27,000 + readers where I share 1 idea from me, 1 quote from others, and highlight 1 person or a question from the community on ways to get 1% better. No spam ever.

Happy 1-1-1 Wednesday!

1 IDEA FROM ME:

 Create opportunities not campaigns to engage. 

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Question: What is the most recent opportunity that you are psyched about?

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1 QUOTE: MATHEW SWEEZEY: MARKETING FUTURIST

"Anytime we talk about marketing, it's really all about motivation. How do we motivate an individual to do something that we want? For us to really be proficient at that, it takes a deep understanding of modern psychology. We can't do our job effectively as marketers if we don't have a deep understanding of modern psychology."

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I challenge you to create three opportunities (not campaigns) this week!

Have a great week ahead!

Love,

Sangram here

Author of two books on Marketing: ABM is B2B and Account-Based Marketing For Dummies

Co-founder of Terminus and the Host of the top 50 business podcast - FlipMyFunnel

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Host of Peak.Community, a private community of Emerging CMOs and CMOs that want to get 1% better. 

P.S. I LOVE You! And always remember: Being intentional is more important than being brilliant.