1-2-1: AI Lipdubs, TikTok's Halloween Anthem, & Twitch Stories? 😕
Brendan Gahan
CEO/Co-Founder Of Creator Authority (LinkedIn Influencer Marketing Agency)
1 - Insight
This Year's (Unofficial) TikTok Halloween Anthem
(via Trendpop)
Doja Cat's single, "Paint the Town Red," is quickly becoming this year's unofficial Halloween anthem.
As Trendpop outlined, "as we enter October (aka spooky season), the song is experiencing a resurgence as fans not only share dance content but makeup and costume transformations using the track."
Side note - I worked with Trendpop a while back and pulled data on what factors make a successful trend. If you want to go down that rabbit hole you can read this blog post.
2 - Interesting Links/Shares
Lost In Translation? Not anymore...
I've been having some fun with LipDub - the latest app from the Captions team.
The app can auto-translate 45 languages (plus Pirate, Gen Z, Texas, and Baby, lol). The AI on this is wild. Simply speak to the camera and it auto-translates and dubs your voice. It's wild - it sounds like you AND looks like you're speaking in that language.
Recommended by LinkedIn
Check out a video of me playing with it 👇👇👇
Twitch has introduced a new feature... "stories"?
Yes, stories like Instagram Stories. The feature allows creators to share posts that expire in 48 hours, making it easier to engage with their followers directly on Twitch. According to Twitch, it's meant "to keep your community engaged wherever you are."
Notably, the platform plans to roll out more features, such as user mentions, polls, video uploads, and clip editing capabilities. Why a feature every other social platform has?
Social platforms strive to be everything to everyone, chasing marginal increases in market share, imitating and copying one another in a relentless cycle.
A convergence towards conformity.
Axios summarized this trend best, "nearly every major social media feature has been copied or iterated on by rival apps, causing most major social media platforms to begin to look the same."
The innovators become the imitators, and the imitators, in turn, become the trendsetters.
With millions, even billions, of active users at stake the ultimate prize is market dominance.
1 - Question
X (ie Twitter) will start charging new users $1 per year in an effort to clamp down on bots. Would you pay to use X? Even just a dollar? Why or why not?