(1) 👉 BE INTERESTING
"... I do not regard social media as entertainment but as an amplifier of information. When I tweet, I don’t want you to tell me that you find it ‘engaging’. I want you to find it so interesting that you go to my website, buy the product, write a customer review, make a video and share it with a few hundred, thousand or million (if you happen to be that type of person) of your best friends...”
297 Rules for Global Brands to Unlock the Sales
Award-winning Journalist/Content Strategist
6yYou ask a lot, Sir. But I will follow you to the gates of marketing hell if I must!