1-Man Newsletter Business Making Over $1M Per Year
Eric Siu ✓
Founder @ Growth Marketing Agency - Single Grain, Podcaster @ Marketing School + Leveling Up
Hey there,
I've been diving deep into the world of newsletters, and let me tell you, this stuff is more than just words on a screen – it's a goldmine.
Take Axios, for instance.
These guys are a major newsletter platform that sold for a whopping $525 million. And they're not alone.
The Hustle? Sold for about $27 million to HubSpot.
Morning Brew? Around $70-80 million.
The potential if you decide to sell your newsletter business is huge, but even if you don't, you've got a revenue machine on your hands.
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But let's get real here.
Not everyone is aiming for a multimillion-dollar exit. And that's okay.
You can still make a killing.
I came across this piece by Matt McGarry showing newsletters pulling in $1 million per year with small teams – sometimes just one person.
For example, the TLDR newsletter makes an estimated $5-10 million a year. Lenny's newsletter? $2-3 million with 400,000 subs. And it goes on.
How They're Doing It: These newsletter moguls monetize through ads, subscriptions, or selling their own courses and products.
The key here is building a deep relationship with your audience. Use platforms like TikTok, Reels, or YouTube to drive traffic to your newsletter. Then, inside your newsletter, sell your stuff. You control the margin, the quality, everything.
What This Means for You For a business like ours, a newsletter simplifies everything. It's where we can be creative, offer bonuses, change up our CTAs, and really connect with our audience. Each newsletter you send should make your readers eager for the next one. That's the sign of killer content.
If you want to dive deeper, here’s what I recommend:
So, if you've been on the fence about newsletters, it's time to start.
They're not just a trend; they're a powerhouse tool for growing your business, building relationships, and, yes, making money.
To your growth,
Eric Siu
Entrepreneur | Co-Founder and CMO at EVO | EV Charging Network Innovator | Digital Marketing Leader | Startups Growth Expert | Ex Hungerstation/ Jawaker/ Mrsool/ Saudi Tourism Authority | Educated 250K+ Students
10moSo true. Newsletters are indeed a cornerstone of any digital strategy, offering a unique platform to foster genuine connections with your audience. It's not just about delivering content; it's about creating an immersive experience that resonates with your readers, leaving them eagerly awaiting each edition. Eric Siu ✓
Clients: Carnivore Snax, Perfect White Tee, G Pen, Sintra AI and 100+ others | $100m+ in Email & SMS Marketing for DTC Brands
10moPersonal branding and business potential can easily be achieved through newsletters - that's like hitting two targets at once! Great article, Eric!
AI Educator | Learn AI Easily With Your Friendly Guide | Built a 100K+ AI Community for AI Enthusiasts ( AI | ChatGPT | Tech | Career Coach | Marketing Pro)
10moAbsolutely agree! Newsletters are an incredible way to build a loyal audience and drive growth.
Marketer by Passion || Group Product Manager by Profession ~ Boosting Brands Visibility, Impact & ROI
10moNewsletters are a game-changer for building relationships with your audience.
Lead Generation & Automation Pro | Maximizing ROI with Salesforce, HubSpot & GHL | 7+ Years of Scaling Real Estate & SaaS
10moThis is absolutely fascinating! Newsletters are indeed a key component of a powerful digital strategy. It's inspiring to see their impact on businesses.