#1 MarketingTech Newsletter

Welcome to the first issue of the MarketingTech newsletter!

This bi-weekly newsletter is dedicated to bring you the latest news and insights on all things marketing technology. From informative articles, to cutting-edge whitepapers and webinars, this will be your go-to place to stay ahead of the ever-evolving world of martech.

Upcoming webinar on consent solutions

The Ultimate Consent Strategy for Maximizing Customer Opt-Ins

Join this week's free webinar, The Ultimate Consent Strategy for Maximizing Customer Opt-Ins, on 17th October 2024 at 10am BST, to explore the importance of consent optimization in an era where user choice and trust are paramount.

OneTrust's Solutions Engineer, Kenta Barrett, will discuss practical strategies to amplify your consent program, and share insights to elevate your understanding of user behaviour, designs and messaging, and consent solutions that excel in maximizing customer opt-ins. Find out more and register today.

Latest news on marketing technology

Mapp AI Chat tool simplifies data analysis for marketers

Global martech firm and marketing cloud provider, Mapp, has launched Mapp AI Chat, a tool designed to transform how marketers analyse their data and extract actionable insights to optimise marketing campaigns. Find out more.

Microsoft Word functionality in your web app: A developer’s guide

Microsoft Word has come to define word processing software, and any web-based editor worth its salt will look to implement equivalent functionality. As a developer, you can make a strong business case to enrich the user experience and user productivity by adding a Word feature to your web app. This article shows you how to give the Microsoft Word experience and use a Docx editor inside your web application. Find out more.

EU overturns Google’s €1.49bn fine: What next for advertising?

Google has claimed a rare legal victory with the European Union General Court’s overturning the €1.49 billion antitrust fine levied on the internet giant in 2019. The verdict was a huge victory in Google’s struggle with the EU, signalling a turning point in the long-running dispute over competition in digital advertising. Find out more.

CMOs embracing GenAI despite knowledge gap

While 90% of organisations plan to invest in GenAI for marketing in 2025, 90% of CMOs admit that they do not fully understand GenAI or its potential impact on business processes. Find out more.