10 Benefits of Good Customer Service

An excellent customer service can help your business to flourish dramatically and build positive brand reputation. Any business desirous of success in today's highly competitive corporate markets, must understand the importance of good customer service.

Good customer service can benefit your business in numerous ways. The potential benefits your business can reap from providing higher levels of customer service include:

1. Good Customer Service Results in Customer Retention

A good customer service experience is always remembered by your clients and they keep coming back. Delivering excellent customer service is one of the best strategies for client retention. 

According to a research, it is 6-7 times more expensive to acquire a new customer than retaining an existing one.

Focus on customer service to gain long-term loyalty from your customers. Dissatisfied customer can work negatively for your business. If you can keep your customers satisfied, you will retain your customers! 

2. A Happy Customer is the Most Credible

Good customer service proves valuable in attracting new customers.

Word-of-mouth advertising is vital for every business, as satisfied customers are great advertisers for any business. Most consumers trust recommendations from friends and family more than any other form of publicity.

A customer is more likely to recommend your company based on an exceptional customer service experience. Customer Referrals, testimonies, positive rankings can marginally increase your customer base.

3. It Establishes Business Reputation

The reputation of a business is essential to its existence. A top notch customer service can have monumental affect on a business reputation. In order to build and maintain, customer service should be one of your main priorities.

Having a reputation for great customer service directly increases consumer trust and your brand value. 

4. It May Lead to New Business Opportunities

A great customer service may lead to new opportunities and powerful partnerships, especially for small businesses. It results in repeat business and strong referrals that brings in new opportunities for your business.

Use outstanding service as a powerful tool to spot new opportunities and retain old relations.

5. Good Customer Service Ensures Your Company's Longevity

Great customer service wins your business loyal customers for life. It has a direct and profound effect on your current client base and lifetime value of customers. A consistent level of quality to customers is important to create & sustain longevity in an extremely competitive corporate environment.

Satisfied customers are one of the best ways to boost your conversions and stay strong in the market. Exceptional customer service turns your one-time buyers into repeat customers.

6. Online Reviews Are Important for Your Business

Consumer purchasing decisions are now largely based on online reviews of your business. 90% of consumers read online reviews and trust them as much as personal recommendations.

Improved communication and customer service leads to better online reviews and search visibility. Positive online reviews are a natural endorsement for your business that drives better sales and customer retention. Satisfied customers are more likely to share your content across the social platforms leading to enhanced organic visibility of your business.

7. Reduced Employee Turnover

Having happy customers makes for happy employees!

Delivering great customer service significantly reduces employee turnover as it nurtures a positive environment and boost morale. Workers want to work for business that value their customers. Reward your employees for providing good customer service to motivate them and increase their confidence.

8. Lesser Problems Created By Unhappy Customers

A consistently high level of customer service reduces issues and conflicts created by unhappy customers. Dealing with angry customers wastes a lot of time and energy that can be utilized more productively. Moreover, complaints can negatively impact your sales and reputation. 

A good customer service is directed to turn your unhappy customers into a valuable resource for your business.

9. It Acts as a Key Differentiator

Great customer service plays as a differentiator and helps you stand out of the competition in the crowded industry. Providing a better customer experience consistently adds value to the product and can set your brand apart from the competition and saves you from the commodity trap.

Providing fast, knowledgeable and friendly service is the key to sustainable differentiation and competitive advantage.

10. Increased Sales & Growth Spurt

Last but not the least, quality customer service results in increased profitability for your business. Word of mouth marketing expands your client base and increased popularity. Understating the expectations and mindset of consumers leads to more sales and higher profits.

Overall increased productivity of the organization and reduced risk of business failures dramatically improves the ROI of your business.

Business growth and exceptional customer service go hand in hand!

Final Thoughts

Quality customer service is about exceeding the expectations of your customers. It is one of the foundations for any successful online business.

Good customer service practices add to your business bottom line and prove beneficial for longer periods. Quality customer service benefits your business in countless ways and ultimately determines its life span. It is the right time to focus on enhancing quality of your customer service and reap the benefits.

Clarke Training and Coaching offers a number of courses for both businesses and individuals. We deliver courses from Customer Services Training through to LinkedIn Training. We also offer a number of online courses. Please contact me or visit our website www.clarketraining.co.uk for more information.