10 Crucial SEO Shifts You Need to Understand for Sustainable Success
Koray Tugberk GUBUR
CEO and Founder of Holistic SEO & Digital - Fortune 500 SEO and Business Consultant - Topical Authority - Venture Capitalist - Investor
Learn these, and start changing your mindset now, or between 1 and 3 years, you will be wiped out.
A simple thread that will be deepened. 🧵
1. Understand that SEO is not a side-hustle
I have seen many entrepreneurs in my 8 years of career, and some of them approach SEO like a side-hustle or a hobby
If you do not do SEO professionally, it might be overwhelming for you to manage your own business, and also manage SEO
2. Learn Natural Language Processing, Understanding and Generation
To get your game to next level, know how computers can process natural language, and perform multi-chain reasoning,
Increasing relevance 0.1% for 100,000 product reviews might bring extra annual millions.
3. Turn Your Website a Speaking AI System
Train a Chatbot with only your own content, and make it speak with the visitors.
Show users that they can learn via your own knowledge and experience, rather than using traditional web documents.
4. Create a Knowledge Base
Whether you are in Health or Finance niche, you need to have a unique knowledge base for stayin ahead of others.
It means that you need a Fact Repository to create and optimize bulk documents.
Better knowledge base, better programmatic SEO.
5. Verbalize Your Knowledge Base
Verbalize all of your knowledge base by using Natural Language Generation.
Use a Large language model for creating consistenet, and complementary web document network with certain facts, and accuracy.
Imagine that you have a knowledge base with 9 billion entities, and 20 billion facts and relations.
Verbalizing them would create at least 2 trillion sentences.
If these sentences are distributed based on proper Search Engine Understanding, the next step is micro semantics.
6. Learn the Microsemantics
Macrosemantics and Microsemantics are the concepts that I found
What you have seen in the tweet before is Macrosemantics
Imagine. you change your LLM, and you verbalize your knowledge base differently, now you are dealing with the microsemantics.
7. Learn how to Fine-tune an LLM
If you train your own models, or if you configure the existing LLMs, you can improve your results tremendeously.
Change sentence beginnings, or optimize average sentence length, or information density (Another concept from my own framework)
Recommended by LinkedIn
8. Understand What a Topical Map is
Many use this concept now. It is hapiness for me, but many do not get what a topical map really is.
Thus, stop being a editorial minded SEO, get an Engineer Mindset.
Understand how small things add up, and great things happen.
9. Know that it is about Math
Users are important.
But, Search Engines connect users to web documents via queries, and queries to their perception via algorithmns.
Algoritmhs are math.
Whether you rank or not, that decision comes from math.
Be an engineer minded person.
10. Always Stay as a Student
It does not matter how successful or rich you are.
There is always something new to learn.
A big commercial search engine performs over 300 updates a day.
You have to understand fundamentals of search engines in a deep way to stay in the game.
I know lately, I was busy by creating a new private community.
Soon, we will perform our first private webinar, and then the coaching sessions...
Gates are closed soon, and I look forward to close them.
Join if you wish, or give the seat someone else.
https://www.topicalauthority.digital/offers/JJkpcfaA/checkout
I decided to be more private and more direct.
From time to time, you can see these types of simple thought dumps, or more detailed and structured book-like articles.
Love you all.
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Co-founder & CTO @ Ndimension Labs: Mobile Apps | Web Apps | Digital Solutions
1yAI is not an enemy. If we can adapt it can change the way of working.
Building ContentForce AI | Content @ UpLead & Signaturely
1yKoray Tuğberk GÜBÜR Interesting thoughts! Out of curiosity, what (AI) LLMs are you currently using (especially for fine-tuning)?