10 Free SEO and Marketing Tools to Use Before the End of the Year

How do you feel about the performance of your search engine optimization strategy so far?

With the year always going so fast, it won’t be long before you’re reviewing the good and the bad over the previous 12 months. Like me, I’m sure that you want to review your yearly performance and realize that you made some serious progress.

Fortunately, even if you’ve slipped a bit, there’s always time to catch up and do things the right way.

You can get started by reading my step-by-step guide to SEO. Along with this, you can review my guides to off-page SEO and content marketing.

From there, it’s time to implement a few key digital marketing tools that can help boost your marketing strategy over the final four months of the year.

In this post, I’m going to share 10 free search engine optimization and digital marketing tools that every small business needs to consider, before the end of the year. Not only will these put you on a better path for the rest of the year, but they’ll position you for success once the new year begins.

Now, it’s time to get down to business. Here are the 10 tools that I want you to focus on.

1. Google Analytics

Why should you be using this free tool?

The answer is simple: because you need to understand everything about your target audience and the people visiting your website.

With Google Analytics installed, you can track data within a variety of categories:

• Real-Time
• Audience
• Acquisition
• Behavior
• Conversions

For example, the Acquisition tab will provide you with access to all types of traffic data. I suggest that you take a look at your traffic-based on channels. You’ll see something like this:

With this data, you’ll better understand where your traffic is coming from. You can then adjust your digital marketing strategy to take full advantage of your top channels.

In this example, the website is receiving a lot of direct traffic. While that’s great, it’d be nice to increase the diversity a bit, maybe by focusing more time on organic search and social networks.

Once you install Google Analytics, the tool does all of the work for you. Give it some time to collect enough data and then begin reviewing the results daily.

2. Moz Check My Listing

Are you confident that your target audience is able to find you online?

If you can’t answer “yes,” without hesitation, something is wrong. Fortunately, you can address this issue with the help of the Moz Check My Listing tool.

It’s designed to show you how your business is listed online. More specifically, you can check your listing on Google, Bing and a variety of other local search engines.

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