Just imagine a situation when you walk through a giant room, and everyone knows your name, your expertise, and aspire to be like you but you don't know anyone. You may be wondering how it is possible. Yes, it is very much the fact of the present with the help of personal branding. In this era of the virtual world, a personal brand on social media has the potential to unlock extensive success.
Social media platforms are so powerful that they can transform the lives of individuals from the inside out. Personal branding reflects personal values and professional skills. Creating a personal brand is tricky; you log in to social media, and it happens immediately. This innovative brand creation demands a lot of things like hard work, proper skills, and perseverance.
Whether Instagram or LinkedIn, different platforms seek diverse skill sets as the audience varies from platform to platform. If you adopt the ideal social media strategy to build a personal brand, endless opportunities are waiting for you. But how can you achieve the feat? This blog is the perfect example as a torchbearer to guide you step by step. Let's start the journey.
- Update the Social Media Accounts:First things first, there are several social media accounts that are as it is from the creation of accounts. It could be a better practice from the perspective of achieving this beautiful goal. The preliminary terms are a clear profile picture, concise bio, and profile description. This is the first impression of a social media account. It is often said that the first impression is the last.Without a proper profile, the visitors assume it's fake content and ignore it in no time. This is the first step to building trust and credibility as a personal brand. Simultaneously, add strong keywords that can rank in the feed of the search of your industry. The regular update of the profile is a deciding factor.
- Identify the Target Audience:Like any other sphere of things on social media, reaching out to the relevant is immensely important. Instead of identifying the target audience, creating content aimlessly is nothing but a waste of time and effort. While targeting professionals or any other people, you have to create content that aligns with their choices, needs, and preferences.The audience will eventually feel uninterested if the contents are diverted from their purpose. Researching the demographics, psychographics, and interests is essential in this part.
- Define Your Goal, Purpose, and Expertise:Every aspiring personal brand achiever should be crystal-clear about their ultimate goal. Before posting on social platforms, chalk out a strategy about your purpose for posting a static, reel, or story post. The purpose will guide you to be focused and pertinent to your aim.As far as expertise is concerned, no one has equivalent knowledge in all the domains. Someone has the authority in search marketing; on the other hand, another loves to do podcasts. Don't just go randomly and post anything you are not accustomed to. The value of expertise is severe in any social media.
- Create & Curate Content Regularly:Nothing can substitute the consistency in any way. To grab the attention of a more significant number of users on a regular basis, creating content on any social media is one of the most suitable ways. When you make any form of content, followers find you are skillful and passionate about your work. The frequency of posts can vary, like 3-5 posts or 1-2 posts in a week.Another way is curating or reposting others' content relevant to your domain. Don't shy away from giving insights into your personal life. It provides a different taste to your audience altogether. Keep your target audience in mind whatever content you share on social media.
- Use Social Media AI Tools:Building a personal brand is not everyone's cup of tea because it's more challenging than it seems. By using AI tools, you can complete numerous tasks with ease. These tasks areContent creation: To write social media posts, you can get ideas from AIs like ChatGPT or Gemini. Don't just copy and paste that content; make it humanized by incorporating the visitors' emotions, relevancy, and pain points.Social media management: AI tools like Sprout, Buffer, and Hootsuite help you schedule and automate posts. The timing of the posts has played a vital role in accomplishing personal branding.Visuals and market research: Platforms such as Canva or Adobe Spark can generate multiple images constantly. You can obtain customer insights and audience behavior from platforms like Ahrefs and Similarweb.
- Find and Join Relevant Social Groups:However, not every social media platform gives you the opportunity to use the group system. Facebook and LinkedIn offer diverse groups to join and explore possibilities. The use of a search bar on these platforms is crucial here. If you are still learning about utilizing this option, search your industry's keyword.Participation in the group activity showcases your area of expertise. On the other hand, you can learn new things from other members. These groups are overcrowded by your competitors, so be smart and join small, topic-based groups. It enhances your authority to achieve an impeccable personal brand on any social media platform.
- Engage with Visitors and Followers Instantly:The next step of creating personal branding is engagement with the audience. Remember that it's not one-way traffic like you create or post any video reels and leave the platform. Then, you will not grow as an individual in the long run. Audiences often like to know a few things about the concerned posts. If they ask anything or post their opinion in the comments, you have to reply to them promptly or in a short time frame. The visitors always expect and deserve it as well. This thing itself proves that you give so much value to followers. It also gives you an extra edge.
- Maintain a Consistent Tone and Voice:This is a secret weapon in building a personal brand, and it's none other than the tone and voice of the post. You cannot pick and choose and delves with different tones. Individuals like you must be strict with a particular tone by which they feel they connect with the audience efficiently. For example, the tone on LinkedIn is very professional, and On Instagram, it is casual and funny because the audience is different.The voice also differs according to your objective, domain, and platform. The mindset of the followers has played a significant role here. While humorous, professional, or casual, the audience should identify you as an individual by your voice and tone of the content in the blink of an eye.
- Collaborate with Peers and Influencers:Collaborating with influencers and peers helps you reach a wider audience because you never know their audience, and they didn't check out your activity on social media. The influencers have vast and dedicated followers, and when they see the collaboration, they are eager to watch your post. There are multiple forms of cooperation, such as webinars, guest posts, live streaming, etcIf you can present an authoritative and beneficial speech, like addressing audience pain points and industry insights in those collaborations, gaining new followers is fruitful. By using this innovative and contemporary tool, you expose yourself to more followers. This gives you more visibility and ROI ( return on investment).
- Stay Updated to the Trends and Analyze your Performance:As this social media landscape has been revolving so fast, you must keep your content up to the mark. New trends have been emerging, and audience behavior changes have occurred. So, you have to update the content and adopt the latest trends to be one step ahead of others. Social media rankings are very volatile, so be active and alert. Social media news informs you about the latest trends.The scope of improvement is endless, and you are part of this endeavor. If you think the present performance on social media is the best, then you are living with an illusion. Get out of this and analyze your performance in 2-3 months or in a quarter. After the introspection, come up with a new social media strategy that emphasizes your personal brand.
Creating a personal brand on social media is a dynamic and ongoing process. If you want a result overnight, then you are living in a fool's paradise. By doing constant effort, upskilling, and hardwork will certainly bring overwhelming results. There are more steps that you can follow, but these are the ten most important steps.
This journey is designed with not only a bed of roses but also thrones. You fall, but you will always stand up with your great effort. One day, you will taste the success of personal branding if you are honest in your hard work. Hence, start your journey without further ado and make a remarkable personal brand on social media.
