10 things you want to know from last week in Employer Branding #4

This is a 10-bullets weekly pit stop for all interested in effective employer branding. Follow me to get the alert when a new piece is released ❤️

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1. BRANDS TO FOLLOW: Nike taking a week off for mental health

Another company taking a week off for letting its employees rest, regenerate and take care of their mental health. Excellent idea but careful when doing it.

WARNING: as many retailers, it is only for office employees, making it easy to turn into crisis week, so be careful what you offer and how people who cannot attend can use it or get equivalent for that.

See more below 👇👇 #benefits #nike #mentalhealth

2. BRAND TO FOLLOW: Amazon reacting to great resignation

When everybody's taking on "great resignation" some are taking action already! Not a single day is to be waste to address the issue and reach for candidates. Look at the Amazon huge event -> career days being held next week ONLINE & GLOBALLY. We've registered to check, have you?

#careerdays #tools #talentaquisition #greatresignation

3. VIDEO TO WATCH: Bolt talking

Take a look at the new employer branding @Bolt video! Nicely done showing the real speed the company is challenging! And if you want to know how they covering this speed when calling culture join their case study at employerbrandingstars.com event!

#video #bolt #culture

4. JOB TO BE DONE: updating your company mindset to the new reality

The world is changing super fast and pandemia is making those changes even more disruptive. Yet our brains still want to come back to the old world they know. It is normal but doesn't help much, so the sooner we understand and accept THE WORLD HAS CHANGED so we need to catch up the better. In employer branding, this is a must to constantly see what people need and how can we deliver that. Nice concept of Employee Evolution from Jacob Morgan 👇👇

#leadershipdevelopment  #employeeexperience #futureofwork #businessstrategy

5. TASK TO CATCH UP: after Covid19 EVP

Stats have shown only 2 in 5 businesses are addressing their post-pandemic EVP. LOL, isn't it? As every company was affected by Covid someway those numbers are quite shocking. If not yet updated, start thinking about the idea listening to this 5-minute fix for top tips on how to refresh your EVP from welove9am.👇👇 #EVP #strategy

6. NUMBER TO USE: strong culture = revenue

If anybody is still asking you why should we put the budget on culture or do another integration activity, show them this. No more questions, please :) if you starting with the idea to be a culture driven company, go to the next point 5

#culture #evp #revenue

7. TOOLS TO USE: Culturebook to engage and retain your people

Working on the #culturebook? Great. Struggling with that or look for inspiration? Done, here is some help:

🔥 Culturebook TEMPLATE from @Hubspot

🔥 Culturebook example from @Netguru

#culturebook #tools #culture

8. BOOK TO READ: Yes, You Can Talk About Mental Health at Work: Here’s Why… and How to Do it Really Well

A really needed position on (unfortunately) hot topic today. Taking a realistic approach, through research, stories of lived experience, and applied techniques that anyone can use, the book includes information on:

• How we bring our beliefs and experiences around mental health and mental illness into the workplace
• The importance of understanding how the language we use, consciously or unconsciously, impacts us
• Ways to manage the challenges around having mental health conversations at work
• ‘How-to’ conversation guides
• Concrete tips on ways to action this education individually or at a team level

#wellbeing #meantalhealth #books

9.  COMMUNITY TO ATTEND: Employer Branding Stars (online)

Where over 1.5k EB folks from 75 countries gather to share & learn? At Employer Branding Stars event that will be held online on 22nd of September!

Join us and learn from the best case studies and experts worldwide!

👉 JOIN US FOR FREE HERE 

The event is hosted by EBnavi.com and Employer Branding Institute 🔥

10. JOBS TO APPLY: Danone, UniCredit, Discovery

With #employerbranding job market heating with lots of career opportunities (today Linkedin has 30,036 search jobs results) here is some interesting opening worth looking at:

🔥 Facebook (US) is looking for GPS Candidate Experience Manager, see 👇

🔥 Boston Consulting Group (Italy) is looking for Employer Branding and Social Media Specialist, see  👇

🔥 Diabsolut (India) is looking for Lead Employer Branding and DI, see  👇

🔥 McDonald's Türkiye  is looking for HR Business Partner and Employer Branding Specialist, see 👇

#jobs #ebcareer

BONUS POINT: DATA TO CRUNCH: LGBT+ friendly employer

The great research report on LGBT workers across countries helping to understand how to shape diverse&inclusive workplace from @BCG with practical tips based on data 👇

#DEI #strategy #engagement #recruitment

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Thank you all guys for an amazing work of researching, sharing, publishing! Thanks to that we can all learn from each other. Leave a comment if there is anything you’re proud of or if you have research on EB being published, event being organized or job openings to be filled. ❤️

And don't forget to follow me to get noticed on the next weekly pit stop in #employerbranding!