10 Ways to Increase Traffic to Your Website
Traffic is the lifeblood of your website. If you want to get noticed, you need to increase your traffic. And, if you’re running a blog or a site where you want to generate income from ads, or affiliate marketing, or charge for your information — you need to keep in mind that search engine results are the way most people find what they’re looking for.
Marketers and business owners often desire more customers. Achieving this goal usually requires more traffic to a company’s website, which 61% of marketers find challenging.
Why do you need to grow traffic?
More visitors equal more opportunities to convince visitors to take action. Whether they’re signing a service agreement, buying a product, or giving you their contact information, the more people that are interested in your business, the better.
Here are 10 ways to do just that:
Motivate yourself with a vision for your traffic goals.
It’s often best to start with a long-term goal. You want to increase traffic on your site, right? Okay. Ask yourself how much traffic you would like to see in one month and then double that number. How about six months from now? Double the answer again. It may sound ridiculous but it will help motivate you!
Now that we have our big picture vision down, let’s break down some actionable steps for increasing traffic to your website:
Start with keyword research to find out what your customers care about.
One of the first steps to increasing traffic to your website is keyword research. You need to know what words people are searching for, and what phrases they use when they do a search.
Choose keywords that are relevant to your business and write content around them (see below for more details). This is step one because keywords are what search engines use to determine what pages should show up when someone searches for something related to what you offer/do/make/provide as a business owner. When people search those keywords, they click on pages containing the words or phrases they searched for — so if no one knows about these keywords yet (and hence no one has used them), then there won’t be any clicks coming from those words or phrases — which means less traffic!
For example, when someone does a Google search for “how to make chocolate chip cookies” there are millions of results returned — and none of them is from your website! Why not? Because you didn’t think like your customer and find out what terms they use when searching for information about making chocolate chip cookies. Instead of using “cookies” or something similar, use “chocolate chip cookies” instead. This way, you’ll appear at the top of Google’s search rankings because you’ve targeted their keywords (the word(s) they put into their search box).
Make sure your website is mobile-friendly.
Optimizing your website to be mobile-friendly in formatting and content will help SEO content perform better, and your site will rank higher in search results when prospective clients use your keywords and phrases in search.
A well-built mobile-friendly website is important to ensure that users are able to access your website effectively from their mobile devices. A good user experience will encourage them to return, so it’s imperative that you make sure your site works well on a variety of different devices.
Here are some tips for getting started with making your website more accessible:
Build a relationship with your customers by posting on social media regularly and sharing useful content.
You can also use social media to build a connection with your audience. How? By posting useful and interesting content, of course!
Social media is an excellent way for you to connect with customers who have an interest in what you have to offer. When you post about the products or services that are offered by your business, make sure that the posts are relevant and interesting — don’t just post about your products; instead, share things related to them as well. You can even go so far as sharing something educational if it has a benefit for those reading it! For example, if someone asks how old certain types of trees are or how many miles away another state is from where they live, try answering their questions in a blog post that includes both facts and photos (so people know exactly what kind of tree they’re looking at).
Posting often will help keep people interested in seeing what else is going on within their industry or niche market because consistency creates trustworthiness; this means that consumers will feel confident buying from companies whose social media feeds show them being consistent over time without any sudden changes occurring between one month’s worth of posts versus another month’s worth
If there’s anything else I could add here… People want convenience when shopping online so giving them everything they need right then will help boost sales conversion rates!
Use backlinks to boost your search rankings.
Backlinks are links from other websites pointing to your website. The more backlinks you have, the higher your site will rank in search results.
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The reason for this is that Google takes into account the popularity of a page when it ranks results for searches on particular keywords. So if someone types in “best burgers in town” and your burger joint have hundreds of mentions on websites across the web, it’s going to be ranked as one of the top results because Google knows people like you and trusts what their fellow humans say about you.
If no one has mentioned anything about what an amazing restaurant you run or how great those burgers are, then chances are pretty slim that anyone will end up clicking through on those burger joints if they’re searching for “best burgers” on Google or Bing (which also uses backlinks as an important ranking factor).
Focus on long-tail keywords.
Answer common customer questions in useful blog posts or FAQs.
This is a great way to increase traffic to your website because customers are always interested in the answer to their questions. Think of websites like Quora and Reddit.
The best way to do this is by answering common customer questions in useful blog posts or FAQs. You can also ask customers to email you with questions, and then you can answer them in a blog post. This will increase the likelihood that people will share it on social media and link back to your site.
Share news about your company on press release websites.
This is a great way to get the word out about your company without having to spend too much time or money.
First, look at the news sites that are relevant to your industry. Then, write up an interesting and concise summary of what you are working on. Make sure it’s been published on a site with a good reputation for credibility (and Google trust). Next, share links through social media and email newsletters. A good mix is important here: You want some visitors from this strategy, but you also want backlinks from reputable sites. To figure out which press release websites best match your needs, look at similar businesses in your niche (or competitors) and see where they’re getting mentioned most often online when people search those terms in Google Search or Bing Baidu DuckDuckGo Duck Duck Go etcetera etcetera etcetera…
Drive traffic with direct email marketing campaigns.
You can drive traffic to your website by using a direct email marketing campaign. Direct email campaigns are still one of the best ways to bring visitors back to your website and get them to take action.
The key to success with a direct email marketing campaign is sending relevant, personalized emails to your customers. Don’t send generic information about products or services that aren’t related to what they’ve been looking for on your site; instead, use personalization technology so that each message has something in it that is directly relevant and helpful for each reader’s needs and interests.
Create a business profile on Yelp, Google Places, Google my business and other directories that allow users to review businesses. This helps users find you and helps search engines rank you more accurately.
One of the easiest ways to increase traffic to your website is by creating a business profile on Yelp, Google Places and other directories that allow users to review businesses. These profiles help increase your visibility because they’re displayed in search results, but they also give people a way to leave feedback about your business.
The more reviews you have, the more likely it is that someone will find you when they search for something related to what you do. This can lead directly to an increase in conversions!
To get started creating these profiles on every relevant platform (or even just one or two), check out our guide below:
Getting more visitors to your website takes time but it’s possible if you do the right things in the right order
Getting more visitors to your website takes time but it’s possible if you do the right things in the right order. You can’t expect results overnight, you just need to be patient and consistent.
To attract more web traffic, you need to create and publish quality content. Content gets people on your site, builds trust and sends targeted traffic to your website.
I hate to break it to you, but without content, your website can never rank in search engines, or convert leads into sales. There’s no doubt about this. Articles are the king of content, resulting in traffic and links back to your site. Links and traffic will help improve your rankings, so it’s important to learn how to create great content. I brought this to the tail end because I want you to remember that “Content is King”
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