10x Your Content by doing this!
I want to let you into a secret in the content ‘game’.
We all know the content is the long-term way to build a business, but for some it feels like no matter how much content you put out, it’s not getting you any further to your goals of building your audience or your business.
You’re spending hours researching and putting time in to create content which is valuable and useful. It can feel like your efforts are going unnoticed. I get it. I’ve been there.
When you look around, you may notice others posting content that isn’t as good as yours, but they are getting 10x the engagement.
Most social platforms are promoting content which helps them sell advertising space. Social Media platforms make money from their engaged users. Advertisers pay the platform to get access to their eyeballs.
Every time you help the platform hold the attention of a user, get them to comment or react – the platform rewards you with more content exposure.
The reverse is also true, if you don’t hold the attention of people on the platform, gain comments and reactions, your content is buried.
Content Creators - people who make content as their living, understand this and focus all their efforts on content which gets eyeballs and attention. For them views = cash in the bank.
I’m going to give you a simple way to 10x your content in the next 7 days.
Be careful with this methodology, as if you take it too far, you can build an audience which loves your content, but has no need to buy from you.
So, here is what I call the content sandwich…
Split your content into two categories
Business content is overtly promotional of you and your business. It can be a ‘buy now post’ or simply news or insight pieces from your business.
Examples of business content
Engagement Content is all about getting engagement in the form of dwell time, comments and likes.
Examples of Engagement posts
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You can keep it related to your business / sector, but don’t make it promotional or salesy. In other words, no call to action, no reference to your company etc.
You can talk about your industry or area of expertise.
These engagement posts act like lightening rods to bring you visibility.
Now, here is where the magic comes in…
Make 50% of your content this week engagement focused, the remaining 50% use for your business content.
The key is not stray off topic or start posting any old thing for the engagement, it’s to use things which make you more human, whilst staying in the general topic area.
This strategy will keep your visible whilst also giving you opportunity to promote what you do.
Here is a schedule
I always like to do engagement posts on Mondays… it helps my reach throughout the week.
If you consistently use this sandwich, you’ll build an engaged following.
More people will see all your content because now you’re playing to the platform’s way of working.
Some final tips to boost your content
Subconsciously, we can detect stock imagery and when we see a logo on things, we automatically assume it’s an ad.
Try it and see the change.
Probably the best clearing the mind 🧠 expert in the World 🌍
2yGreat and valuable tips Dean Seddon thank you for sharing
Caribbean Logistics Specialist for 40+ Years | Weekly Cargo Service to Aruba, Curacao and St. Maarten | Reliable | Convenient | Value-driven | Get in Touch for a Free Quote
2yThank you Dean. This is great information.
💎 Advance Your Career with Stories that Sell 💎 Career Transition Consultant ✦ Career Performance Coach ✦ Discovery Retreat Facilitator ➜ I Help You Define, Own, & Confidently Communicate Your Value
2yAlready following this model generally speaking, but am going to be much more intentional about it moving forward, Dean Seddon. Thanks for the easy to implement model to follow.
Managing Director Jim Reid Vehicle Sales Ltd , Est 2003 and a true believer that “The Experience is Everything”.
2yYou must READ This 👆🏻, Phil Buchan Fabio Greatbatch Liam Reid Greig O'Donnell