11 Benefits of Facebook Advertising a construction company can reap
How much does Facebook Advertising cost? A common question asked by the clients often. What do you think? What would be the answer! Too much or too little? Well, there is no limit to how much a construction company wants to spend on Facebook advertising; it was and will remain the most cost-effective advertising method on digital media. Facebook advertising has dollops of perks, indeed, and a construction company should be spending on it.
There is no questioning how effective is Facebook Advertising for a construction company. In the current scenario, the prospects look for a company’s social media account first. For most of the clients/customers/buyers, the Facebook page of your construction company serves as the address where they get to know you by looking at the profile, posts, and sometimes even message you on messenger. There are many reasons to be on Facebook and also start with Facebook Advertising.
Here are the benefits of Facebook Advertising, a construction company must reap:
1. Sixty percent of Facebook’s audience is Daily Active Users
Voila! Isn’t this data speak volume! Your customers and prospects are highly likely using Facebook daily. As per Facebook, on average, 1.62 billion people log onto Facebook daily and are considered daily active users (Facebook DAU) for September 2019. This data represents a nine percent increase year-over-year and will see further hike in the coming years. When Facebook users are increasing and are active daily, this serves as a perfect reason for advertising on Facebook.
2. Mobile Advertising on Facebook sees a dynamic growth
Can you deny the fact that Mobile is the most-loved gadget of modern times? The biggest reason for this device’s popularity is due to Social Media. As per Facebook statistics, Mobile advertising revenue is reported to represent approximately 94 percent of advertising revenue for Q3 2019, which is about 92% of advertising revenue in the third quarter of 2018. There were 1.74 billion mobile active users (Mobile Facebook MAU) for December 2016. Imagine what would be data saying in 2020. Over 84% of Facebook users access their FB account using their mobiles. Isn’t it a win-win situation!
3. Creating brand awareness with adverts
For starters, Facebook advertising will help you in building your construction brand’s identity as well as brand awareness. When the majority of mobile users are on Facebook daily, then advertising for brand awareness is the best bet for any brand. A construction company should not think that Facebook is not the right medium for them. Among all social media platforms, Facebook is the best option to get them connected with the customers. Facebook adverts will let people get familiar with your brand. And then there is no looking back. Nowadays, business pages of the companies also act as customer care. You can create not only a brand identity but also save its reputation through Facebook.
4. Facebook advertising doesn’t cost a bomb
It’s the usual notion that Facebook advertising costs can lead you to burn a hole in your pocket. Well, it has been the case for many marketers who have not been able to cash in on the Facebook ad manager’s USP. If a social media marketer is an expert, then Facebook advertising is the cheapest form of digital marketing. By spending a meager $5 your ad can reach 1,000 users. So, while construction marketing to date had has been about traditional media, spending millions on billboards, TV, radio and print ads, Facebook advertising with its low-cost marketing measures comes as a wisp of fresh breeze.
Read more: These Facebook Marketing Tips Will Take Your Construction Company to the Next Level
5. Target the right audience with Facebook advertising
One of the most crucial Facebook advertising tips is to target your ads accurately. A marketer knows, how does facebook advertising work! It is the best advertising platform to target the right audience. One can advertise by targeting people by age, interests, demographics, and behavior. When you are sure of your target audience, FB facilitates you with the best possible ways to reach out to them. Where else you can be so particular with the selection!
6. Cost per acquisition is quite low in FB advertising
Traditional advertising ways have substantial and high costs per acquisition because any day advertising in the non-digital platform is expensive. However, on Facebook, things are quite different. Since you can spend just $5-10 for reaching out to more than 1000 users at the time, mathematics can show you how low cost per acquisition here is.
7. Improve your SEO ranking through Facebook advertising
Yes, it happens as search engines also depend on social signals to rank websites. What is a social signal, you may ask! Social signals primarily consist of activities happening on your social media posts and content. The shares, likes, and comments on your posts trigger the social signal on searches too. Facebook advertising does help in increasing your social signals, helping your construction brand moving forward in SERPs, indirect impacting your SEO rankings.
8. Facebook advertising is a way better than being Organic
They say organic Facebook marketing is dead! Well, they are not wrong. If you think your construction company will get benefitted from organic Facebook marketing, you need a break. Even if you are new to the social media platform and want to grow with the help of followers and friends, you need Facebook Advertising. Yes, because you will want your valuable post to reach out to the maximum and FB gives you the option to boost. Even to grow a community, you need to have Facebook advertising in place, otherwise what do you think the community will get build by just posting about it. Facebook advertising is highly essential if social media management for a construction company that is your life as well as identity is your marketing goal.
Also know: How a Construction Company can Improve Facebook Ad Performance?
9. Remarket through Facebook advertising
You must have noticed seeing Facebook ads on the website you just visited. It seems irritating to many, but it also pushes the customer to go back to the site and shop for that particular product. This happens due to remarketing – a Facebook advertising tactic. Remarketing is the most common way to get engaged with your website visitors. Needless to say that these remarketing ads help a great deal in conversions. To do remarketing, follow Facebook advertising guidelines.
10. Easy to track and measure Facebook advertising
No bushing around the bush, Facebook Advertising results are easy to track and measure. One will be able to see how many click, impressions, and conversions the ads are receiving. A Social media marketing specialist will help to install conversion pixels on the website to track the activity. These numbers will further help in effective Facebook ad management.
11. Facebook advertising happens now in real-time
Yes, the biggest benefit of Facebook advertising is that it occurs at the moment in real-time. There is no waiting like radio or TV adverts. As a Facebook ad manager, you will be able to see campaign results without any delay. If you want changes, you can immediately do it. Yes, Facebook advertising is flexible. Can you imagine any other type of advertising where you can analyze ad, make changes, reduce losses and conversions – all at one go?
Social Media Marketing for construction companies had been a rough terrain because construction is not a fancy word, neither world for social media enthusiasts. But the result of construction proves development and for families is a dream come true. So, there is no reason why your marketing strategies and efforts should not start with Facebook.
As per reports, approximately 2.2 billion people are using Facebook, WhatsApp, Instagram, or Messenger each day. And it’s estimated that 2.8 billion people use at least one of the Facebook product or services every month on average. Invest a little of your marketing monies on Facebook Advertising to see amazing results. Wondering, how does Facebook advertising work! CMGurus has solutions to the requirements of social media management for your construction company.