11 things I've learned by killing trees  -- with a nod to Spinal Tap.
Photo: I-Phone

11 things I've learned by killing trees -- with a nod to Spinal Tap.

  1. Don't do it to monetize. Do it because you have something to say.
  2. If you have nothing nice to say, change the name or the gender of your subject, or don't say anything at all. I did a lot of the former and a little of the latter.
  3. Say great things about the best people—I'm looking at you Luke, Ernie, and Coach Schwartz—It's a karma thing.
  4. Don't tell other people's stories. Tell your own story. Unless we're talking Spinal Tap.
  5. Don't expect people to write reviews. People are busy.
  6. Avoid cheap shots. Deliver fair shots. Or, if you're willing to make your opus a pamphlet, take no shots at all.
  7. Don't hold back talking about personal failures. Those offer the most valuable lessons.
  8. Share credit for your victories and singularly own your defeats.
  9. Bounce, don't break.
  10. Don't ghost people who helped you when you were down.
  11. Don't be shy about telling folks where they can find your books

Ben Levy

Creative Director and Presentation Coach | I teach agencies and creatives how to have better meetings, so they can sell better work.

7mo

Now that's a pretty picture. Also, number 8 all day.

Reid Holmes

Helping Marketers Inspire Instead of Interrupt, to drive Action, Devotion, and Appreciation.

7mo

Powerful info. Powerful trio. A gift to the marketing and advertising world. Thanks for making these and putting them out.

Jeff Abracen

Stories Better Told, Stories Better Sold | Pitch & Presentation Coach to Founders Looking to Disrupt, Influence & Win Through Storytelling | Creative Director | Speaker | Podcast Host🎙️

7mo

Ohhhh there’s #3! Cameron Day 🙌

Howard Tikka, MBA

Marketing Director | Creative Director | Brand Strategist

7mo

Woo-hoo!! Added it to my birthday list! And if that doesn't work out next week, coming right back to the link to order it from ya!!! Congrat's on book #3 Cameron Day!!

Phillip Ratliff

Backstory Educational Media

7mo

Spinal Tarp (in a Fred Willard voice)

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