11 Insane Ways To Boost Website User Experience In 2020

How can you improve your website user experience? Do you want to offer visitors a better website UX? This problem is like a plague that many web owners are dealing with.

For this, web owners are looking for ways to improve online user experience on their sites. However, with the improvement in google search visibility, many vital factors figure your search rankings, including web user experience.

It has become a part of Google ranking factors in 2018 and beyond because, according to the Search Engine Journal, user experience has a remarkable impact on SEO.

In today's digital marketing world, where your online identity is central to your business and brings you, customers, having a blog that complies with website UX best practices is a rather top-level.

So then, the question is:

How can you improve your website user experience to attract more visitors and customers? That is what we will discuss below!

How to Boost Your Website User Experience In 2020 (11 Easy Steps).

In this article, we are going to take a look at eleven powerful pointers that will help you boost website user experience (UX).

Hand Picked Post: 10 Easy Ways to Get More Readers For Your Blog Posts

Let's move forward:

1. Website Theme Impacts User Experience

Your website's theme is key to enhancing user experience. So, it should be minimal and functional and ensure that you are using a mobile responsive theme. This step is paramount because mobile usability has increased drastically in the last few years, with more people accessing your site via mobile devices.

So it is logical to have a website that works perfectly well on mobile platforms. But you don't have to worry about how to find a mobile responsive theme, as most of the free and premium themes from 2018 have mobile responsive property.

It means they adapt according to the screen size.

Pro tip: I recommend using Google AMP (Accelerated Mobile Pages). Not only will it help you with an excellent mobile search ranking, but it also works best even if a user has a slow internet connection.   

2. Typography and Navigation

Another primary metric for improving website UX and conversion is "typography" and "navigation."

What is Typography?

Typography is the art of arranging fonts. It involves the proper selection of typefaces and all other elements that would have an impact on a design, and in this case, a website design.

Here is a sample of typography in web design below:

So, depending on the fonts you used on your site, the font can make a huge difference and provides the user with a lasting impression. I always recommend using Google fonts as they are prevalent and versatile.

On the other hand, your site's navigation is also vital for enhancing website user experience. For this, make sure you have only appropriate menu items on the top navigation. Putting everything out there makes things too complicated and cluttered.

A clean and straightforward navigation menu looks very pleasing to the eyes, and a visitor can find things quickly. But if you have a big list, then using paid menu plugins that can show much information is a good idea.

3. Boost User flow to Improve Website Experience

A good user flow is significant for any website out there. If you have an e-commerce website, for example, it is essential to have all the components of an active e-commerce site in the right places.

For instance, what would happen if a user changes his password within the dashboard? What would happen if he/she clicks on the back button? Things like that do play a principal role in the development of excellent user experience.

Graphic UI and UX designers charge hundreds of dollars to come up with an innovative online user experience that converts. I am learning UI and UX designing, and so far what I have gathered is, it is all about usability and simplicity.

A user should never feel like 'where to now from here?' So, give visitors a reason to keep coming back by implementing the best website user experience techniques.

4. Use White Spaces to Boost Website User Experience

White spaces in your blog posts make your content more appealing to read and help the reader to focus on the elements that surround the text. According to a study, white spaces surrounding a text and title increase user attention by 20%.

It shows that using white space can boost online UX and increase conversions. However, it's essential to know that while white areas are significant for a friendly website UX, the downside is that it takes up your article's space.

What you should do here is find a balance between what is foremost to convey your point to site users. And then surround it with white spaces to make it easier for users to focus and digest your content.

You may like to read this: How to Avoid Writing Content Nobody Will Read

5. Images and Graphics Will Boost Website User Experience

One of the best advice for search engine optimization (SEO) best practices is to optimize your images. Many newbie bloggers and content marketers do not realize that images are essential for SEO and help to improve the user experience.

Thus, if you want to boost your search engine ranking, you should pay attention to your images. Use the right image compression tool to compress your images to load faster and increase website speed. Furthermore, using visual content will make your posts look more attractive and stand out from the noise.

You are more likely to read a post if it includes lots of images and graphics to explain the points in an easy to understand way. Many WordPress plugins are perfect for compressing your photos to increase your site user experience. Some of the best are:

• Short Pixel WordPress plugin
• Smush it
• Lazy load

Use these website plugins for faster load time and excellent user experience.

6. Boost Website User Experience with Site Speed

A simple yet essential part of a remarkable website user experience is site speed. It is so crucial that it is one of Google ranking factors. Your site's speed is directly linked to the bounce rate and dwell time. Both of them are pretty big ranking factors. It means that your website must be up to speed.

An article on the Econsultancy blog revealed that 40% of web users would abandon a website that takes more than three seconds to load. Please read this article by Lisa Sicard to learn how to use speed to drive massive traffic to your blog.

Also, using the First Site Guide Lookup tool will help you discover all the vital information about your site and any other website. The tool enables you to analyze and evaluate website content by showing the technologies such as page speed of the website you're checking, keywords they are using, page tags, and other page attributes.

Does the website have a W3C validation? How much is their bounce rate, and more? First Site Guide LookUp tool will give you all that data, and you can use it to create an excellent experience for your audience.

Simple Tweaks That Will Increase Website Speed

• Investing in the right web-hosting provider would be the first step to improve website speed and UX. If you're getting more traffic, a dedicated hosting service isn't a bad idea. There are great offers on Black Friday sales. So, if you want to upgrade, then take advantage of it.
• Use a light theme to help increase website load speed and user experience. Invest in a lightweight and functional item.
• If you are using WordPress, then caching your website can do the trick. Many powerful WP cache plugins can help you. My personal favorite is the W3 Total Cache (W3TC) for WordPress, which is a freemium plugin. The free version will get you started. 
• Additionally, you can use CDN. There are many CDN providers out there, both free and premium.

The use of a CDN offers you two benefits:

1. You get speed improvement, which, as a result, will boost the website user experience.
2. It makes your website secure. Having a CDN decreases the chances of a DDOS attack.

Cloudflare is one such service. It is free software that allows you to upgrade to premium if you have high usage.

7. 404 Pages

Now and then, you may get a 404 error on your blog or website. When you are looking for something, and the page is not there anymore, it shows you a 404 error.

Increased 404 is not suitable for SEO, and you might get penalized for it. But 404 error is something that happens way more often than you think. But having a dynamic 404 page can help your visitors stay on your page. Have a look at this resource by HubSpot to get inspired.

8. Improve Website UX with Calls-to-action (CTA)

An integral part of all websites is a Call to action (CTA) button. According to Word Stream, emails with a single call-to-action button improved click-through-rates (CTR) by 371% and boosted sales by 1,617%.

The purpose of your CTA could be to:

• Collect emails addresses
• Direct visitors to your landing page
• Introduce a new product
• To share your article on social media
• Etc.

These buttons should be easy to use, approachable, and inviting. Click here to see samples of CTA buttons and learn how to optimize your call-to-action.

9. A/B Testing

Whenever you're introducing something new–a product or service, you must provide the user with option (A and B).

For example, many websites with a changed layout have the option to go back to the old design (Reddit). It is a measure to see how people are reacting to the new design. And based on the statistics from user metrics, a webmaster can improve on the original design.

This tactic applies to all aspects of web design, including a new logo, changing the layout, changing the navigation, and more. Thus, check which combination is working the best and which one is getting the most user engagement.

10. Improve Website Security to Increase Website UX

If you do electronic transactions on your website, it is paramount to install an SSL. Once installed, a green lock will appear on the top left corner of your blog or website, assuring your customers that your site is well secured.

So, instead of the regular HyperText Transfer Protocol (HTTP) that appears at the beginning of your URL, it will change to "https." The added "S" at the end indicates that your site or blog is secured.

You can get an SSL for free today, as almost all web-hosting services are offering it for free. LetsEncrypt is one such service which provides free SSL. Additional benefits of this security measure are that you get search engine optimization (SEO) bump as a plus.

11. Use Bullet Points to Segment Key Information

The structure of your articles can encourage readers to keep reading or bounce. That's why you need to use bullet points to highlight the main points and make your content appear neat and clean.

Bullet points will enable your blog visitors to quickly find the main points and benefits of the article they're reading. This blogging tool will put line breaks on long blogs of text with clear marks on where specific document or item begins and ends.

It will make your blog posts more appealing to the eyes and more comfortable for users to understand. With bullet points, you can organize information, improve readability, and boost UX.

Wrapping Up How to Boost Website User Experience

Here we've outlined the eleven practical steps to boost your website UX. Applying these tips will enable your readers to enjoy interacting with my blog, increase dwell time, and encourage them to keep coming back.

Improving UX will also help you in the right steps to boost conversions, as more people will trust you.

What steps are you using to boost web UX? Tell us in the comments section below!