12 Tips To improve Your Mobile Website Design
- Think of your website as a yellow brick road - Move users seamlessly from one section to the next by understanding user personas’ goals and needs.
- Know your target audience and what they use - Use analytics to define your audience and what devices to focus on.
- Keep content short and sweet - The most important information on your website should always stand out as the most visually prominent. Place high-priority content at the top of the website page. Use accordions to compress lengthy content on mobile.
- Navigation - Always have an obvious way to access the navigation menu on your website. Show the most frequently used options and hide the others under a hamburger menu.
- Readability - Most users scan first and read later. Use visual variety and meaningful text to make scanning easier. Also, readability isn't just about whether you can read something - it's also about whether you want to read it. Make sure your content is well presented.
- Use Icons - Icons must visually describe their function and purpose. Make them simple, familiar and meaningful.
- Make it fast - Make sure website users can complete their primary goal quickly and easily. Delays longer than several seconds will often make users leave the website. Your website should be Mobile-first.
- Make sure forms are designed for mobile - Align form labels and fields in a single vertical line to allow for fast scanning. Split up sections with separators to make long web forms more user-friendly.
- Fonts - When choosing a website font, consider its legibility, readability, weights, and styles. Always scale font size to the screen size.
- Buttons - Buttons on mobile websites must look clickable and have enough space for users to click or tap.
- Always have a Search field - Make the search field easy to find on the mobile phones. Users typically look for it on the top right corner.
- Testing - Test to ensure your content can be properly viewed on different devices, platforms, and operating systems.