👀 13 Trends of 2025

In 2025, AI, digital technologies, sustainability, and organizations will converge to shape a hybrid future where innovation and impact become inseparable. This pivotal year will mark the emergence of new practices, blending performance with responsibility. Here are some of the major trends that will define the year.

1. 🔵 AI & Digital: A New Paradigm

1.1 Embracing Human in the Loop (HITL) over Human Washing

In 2025, authentic collaboration between humans and AI will become essential. The Human in the Loop (HITL) model, which places humans as key actors in supervising and validating AI decision-making processes, will surpass superficial practices of Human Washing.

Organizations will need to adopt an ethical and responsible approach to ensure genuine human engagement in critical decisions while enhancing transparency to restore stakeholder trust.

1.2 Toward a Platform Economy (3P Model)

Third-Party (3P) platforms will redefine retail with global reach, increased flexibility, and enriched customer experiences. In 2025, these models will expand access to global markets and enable companies to focus their resources on product innovation and customer relationships while optimizing operational costs through strategic partnerships.

1.3 The CRMization of Media Buying

The convergence of customer data and advertising will transform marketing campaigns in 2025. By integrating CRM data and predictive analytics tools, advertisers will create ultra-personalized advertising experiences. This transformation will be further reinforced by the elimination of third-party cookies, emphasizing the importance of first-party data.

1.4 The Mainstreaming of Content Creators

In 2025, content creators will become strategic partners for both B2C and B2B companies, redefining influence and engagement campaigns. Their credibility and authenticity will make them invaluable assets for targeted collaborations, supported by increasingly precise impact measurement tools.

1.5 Addressing Algorithmic Distrust

Faced with growing distrust toward algorithms, organizations will need to strengthen transparency and ethics in their digital practices. This will include systematic audits, clear explanations of decision-making processes, and educational initiatives to rebuild user trust.

1.6 Video: From “First” to “Only”

In 2025, video will become the dominant format in communication, marketing, and B2B interactions. Supported by platform algorithms and evolving consumer habits, video will establish itself as an immersive and effective means of conveying messages, inspiring, and converting audiences.

2. 🟢 Sustainability: A Strategic Approach

2.1 CFOs as Leaders of CSRD

With the implementation of the CSRD directive, CFOs will emerge as leaders of non-financial reporting, while Chief Impact Officers will focus on sustainable innovation. This division of roles will strengthen the creation of sustainable value and regulatory compliance.

2.2 China as an Inspiration for the Green Economy

In 2025, China will demonstrate its leadership in renewable energy, sustainable mobility, and green technologies, becoming a global reference for ecological transition strategies.

2.3 AI as a Copilot for Decarbonization

AI will play a central role in reducing emissions by optimizing industrial processes, predicting carbon impacts, and automating ESG reporting. Companies and territories will rely on these tools to achieve their climate goals.

3. 🟣 The Future of Organizations: Toward a New Equation

3.1 The Year of AI Agents as Strategic Copilots

In 2025, AI agents will become indispensable partners, enriching human-machine collaboration. They will automate complex processes while providing strategic recommendations, redefining organizational performance.

3.2 Digital Sobriety Takes Hold

Amid ecological responsibility and regulatory constraints, companies will adopt more sustainable and efficient digital solutions. Optimized AI, low-code platforms, and eco-friendly servers will be at the heart of this transformation.

3.3 The Rise of the Hybrid Enterprise

Organizational flexibility and talent diversification will become strategic priorities in 2025. Hybrid models : remote work, freelances, make or buy, all this will foster agility.

3.4 AI Transforms Learning

In 2025, AI will make learning immersive, accessible, and highly personalized. Adaptive technologies, immersive simulations, and AI certifications will promote the development of new skills while reducing inequalities in access to knowledge.

The year 2025 promises to be a pivotal moment where innovation, sustainability, and organizational transformation converge to redefine economic and societal models. Companies that seize these opportunities will be better equipped to address the challenges of a rapidly changing business world.

SAVE THE DATE : FORUM Future of Data & AI Feb 4&5 2025

Join us on Feb 4&5 2025 at our HUB Future of Data & AI to discover these trends in action.

Best wishes ! 🎄🧣☃️✨

Vincent