16 August - Record revenues from IEG, new dates for the Riyadh Muscle Show, UFI’s industry outlook, and more!

🗞️ Worldview: the global exhibition industry newsletter brought to you by Exhibition World.

This week we delve into the latest industry acquisitions, new event launches, and exciting collaborations in the exhibition sector. Stay informed with our expert insights, innovative strategies, and key takeaways from the top professionals in the industry. If you're new to our community, click the "Subscribe" button to keep up with the latest news. Or get it straight to your inbox here.

📲 Ascential – Part of the Informa Group to Acquire Global Marketing Benchmark Experts Effie Worldwide

The Headliner: Ascential is set to expand its global footprint by acquiring Effie, renowned for its expertise in marketing effectiveness and benchmarking. This acquisition will strengthen Ascential's capabilities in providing data-driven insights and enhancing its service offerings across the marketing sector.

Trade Show Takeaways:

• Effie’s benchmarking tools will complement Ascential’s existing portfolio, offering clients more comprehensive marketing performance insights.
• The acquisition aligns with Ascential’s strategy to grow its global influence in the marketing and events space.
• This move is expected to drive further innovation in how marketing success is measured and optimised.

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📖 New Dates Announced for Riyadh Muscle Show 2025

The Headliner: The Riyadh Muscle Show , one of the region’s premier fitness events, has announced new dates for its 2025 edition. Scheduled for 7-8 February, the event promises to bring together top athletes, fitness enthusiasts, and industry experts from around the world.

Trade Show Takeaways:

• The rescheduling aligns with the broader strategy to enhance the event’s appeal and accessibility to international participants.
• Expect a larger venue and more comprehensive programming, including competitions, workshops, and showcasing exhibitors.
• The Riyadh Muscle Show continues to position itself as a key event in the global fitness calendar.

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🗞️ IEG Posts Record H1 Revenues

The Headliner: Italian Exhibition Group Spa (IEG) has reported record revenues of €131.9 million for the first half of 2024, marking a 13% increase compared to the previous year. This strong performance highlights the resilience and growth of the exhibition industry as it continues to recover from the pandemic.

Trade Show Takeaways:

• The significant revenue growth is attributed to a successful portfolio of events and a strategic focus on international expansion.
• IEG’s robust financial performance underscores the ongoing recovery and growth opportunities in the global exhibition market.
• The company’s outlook remains positive, with further growth anticipated in the second half of the year.

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📈 UFI Global Barometer Confirms 2024 Set to Be Record Year for Exhibition Industry

The Headliner: The latest UFI, The Global Association of the Exhibition Industry Global Barometer report confirms that 2024 is on track to be a record-breaking year for the global exhibition industry. This positive outlook reflects strong growth across major markets and continued momentum in the sector’s recovery.

Trade Show Takeaways:

• Revenue and participation levels are projected to exceed pre-pandemic figures, signaling a robust recovery.
• Asia-Pacific and North America are leading the growth, with significant increases in event numbers and participation.
• The report highlights a strong recruitment drive with 48% of companies looking to expand their workforce.

Read it here🔗

🎬 dmg Charting a Course for Copetition in the Middle East

The Headliner: dmg events is embracing the concept of “copetition” in the Middle East, where collaboration and competition coexist to drive innovation and growth. This strategic approach is helping dmg to navigate the complex landscape of the region’s exhibition industry.

Trade Show Takeaways:

• Copetition allows dmg events to leverage partnerships while maintaining a competitive edge, fostering a more dynamic event ecosystem.
• The strategy is particularly effective in the Middle East, where market nuances require both collaboration and competition for success.
• dmg’s approach is setting a new standard for how exhibition organisers can thrive in competitive markets.

Read it here🔗

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