2 Ways I Can Improve Your Business's Marketing

If you’ve been wondering …. 

“Am I wasting my money with my current marketing plan?”

“Why is my marketing not getting consistent and sustainable leads for my sales team”

“Why is my website not generating enough leads to make it a contributing part of my business” 

“Why am I still so dependent on my sales and referral partners for driving meaningful leads to my business” 

This is for you…. 

Here are 2 ways you can work with me.

1. Building a Marketing Foundation

Most businesses fail with marketing because they layer tactics onto a broken foundation. 

Here are the biggest things I see with a broken foundation: 

• Unclear on who your best customers are and how to find more of them
• No value proposition for choosing your business over a competitor
• The website is more of an online business card than a sales engine
• The messaging, look, and feel of the marketing is inconsistent, losing trust in the product
• Lack of customer engagement
• No plan for growth
• Not setting clear marketing goals
• Not tracking or analyzing metrics 

Here’s how I can help

We have a 12-month marketing foundation package. 

We’ll start with research, build you a basic brand guide, create a website that can be a sales engine, run a content marketing sprint and give you a system for creating further content, run a social media sprint and give you a system for your social media marketing, analyze the gaps in your sales/marketing process and make recommendations on how to fix them.

See the entire process on our Miro Board.

Book a call about setting up your marketing foundation. 

Strategic Brand Builders has been a game-changer for my business. Before partnering with Trent and the team, I struggled to connect with my target audience, my branding felt off, and my marketing efforts were ineffective. They revamped my branding, created an outstanding custom website, and implemented a marketing strategy that delivered impressive results. Strategic Brand Builders is not an agency; they are true partners in success and I consider them an extension of the KPI team.

Jeff Provost

CEO, Key Performance Integrators

2. Be a growth partner for your business

Once you have a solid foundation of marketing, you can effectively grow your business online. There’s not a one-size fits all approach to doing this. You need someone who understands your business’s unique place in your market and how to help you reach your goals

In some instances we sit in the marketing leadership seat and act as your fractional CMO. In other instances we build a marketing strategy and develop systems

Do these sound familiar?

• You’re a founder still in the marketing leadership seat
• You have someone, or a team, in-house but they’re not as effective as you would hope
• You can't afford a $250k+ CMO but want sophisticated and intentional marketing
• You're a growth-minded business leader and see the gap in your growth but don't know what to do about it
• You’re working with marketing vendors, but aren’t sure if they’re as successful as they could be
• Your marketing is getting some leads but it’s not creating a positive ROI
• You have high churn
• You have a long sales process
• Sales has a low close rate
• You’re not growing customer lifetime value

Here's how I can help

You need a growth partner. Someone to build strategy, provide growth systems, hire people, train them, and be a marketing leader in your company. My team and I setup systems within your organization that make a direct impact and can be implemented in the future by your own team or vendors.

My team and I help you turn business goals into objectives and key results (OKRs). These OKRs help you understand whether or not your marketing is effective and what to optimize if you didn’t reach your goals. 

We sit at the center of strategy for your business. We provide holistic support to your marketing.

We build the marketing strategy and make sure it is effectively fulfilled. 

You can work with our team. 

We can work with your team. 

We can build you a team. 

We can find you specialists. 

At the end of the day, as long as we are helping you fulfill your objectives, we don’t care who does the work. 

To see if you and your business are a good fit for this program, book a discovery call. We only accept two new clients for this program per quarter so that we can maintain a high level of involvement