Every Brand Can Learn Something From Garnier
Jon Davids
CEO of Influicity | Bestselling Author | Speaker | Building brands and sharing what I know along the way.
It's amazing to see how quickly global brands are adopting influencer marketing as part of their overall marcom initiatives. And many of these brands are facing the same growing pains as they scale: influencer selection, approvals, contracts, collaborations, and so on.
One thing we've noticed, which is perhaps counter-intuitive, is that the most successful videos tend to feature the simplest creative. Take the example of LiliSimply's video for Garnier in 2013. In her signature style, Lili opens up by telling her audience about a great new product she wants to share, then dives into a get-ready-with-me tutorial. The execution does one thing right: it lets the influencer speak directly to her audience.
For disclosure, this campaign was planned and executed entirely using the Influicity platform. Enjoy!
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Influicity is a marketplace used by advertisers and agencies to search, book, measure, and collaborate with influencers on YouTube and across the social landscape.