2021 Tips for Realtor Partners

The start of a new year marks a great time to reflect on your business’ progress as well as make a plan for what’s to come. Setting goals, and a plan to achieve them, for your business can make a major difference in what your year looks like.

Make a Plan

It’s really hard to get somewhere if you don’t know where you’re going and what you want to accomplish. So although it may sound cliché, it’s important to carve out time to work on your business. It’s super easy to just dive into your transactions and just keep yourself busy and distracted with what’s going on with your deals. But by stepping away from it, and taking what our team likes to call ‘clarity breaks,  you’ll be able to do some big picture thinking and come up with ideas to grow your business.

Accountability Metrics

You need to know your numbers. Our team goes over our numbers every single week. The numbers never lie, so you can always see what issues are coming up in your business well in advance. The best businesses know their numbers inside and out and there is a ton of value in the long-term tracking of them.

Identify Initiatives

 Determine your major initiatives and reevaluate them throughout the year. It is important to accomplish big ticket items quarterly and yearly. Knowing what those things are and tackling them consistently while holding yourself accountable will help move your business forward.  

Define Your Value Proposition

Why should people work with you? What sets you apart? Why are you better than your competition? Communicate that loud and clear to everybody.

Marketing and Communication

2020 brought a fair share of challenges and changes for almost every business. Figure out your communication plan how you’ll stay engaged with your leads and clients in the new normal.  Are you using Facetime and Zoom? What is your email campaign strategy? Are you calling your clients and checking in? Are you still doing in person meetings and in person showings? Are you comfortable with that, are your clients comfortable with that? How are you going to do that? Are you making your calls? What social media platforms are you using? Do you have a plan to get reviews? These are all things that you should be thinking about. 

Determine Your Fulfillment Plan

The client experience is what will ultimately lead to customer satisfaction and future referrals. Clients have certain expectations and as experts in the industry we need to make sure we are meeting those expectations.

Hire to Grow

I think it’s important to delegate and elevate. I am passionate about certain items of my business and I like to work on those things. I also realize that I’m not good at certain things and there are people on my team that are a lot better than me at them. It’s important to hire or outsource for certain elements of your business to free up your time, so you can focus on more impactful things in your business. Look at it as investment in yourself. We make all these crazy investments in other things, where you can spend much less money on yourself and your team and have much better results.

I hope this was helpful as you head into the new year. For more tips, check out our on demand webinar library at shantondemand.com