2022 Goals: Lessons for the Year Ahead

According to Retail Week, as supply chain disruption is expected to continue in 2022, "retailers must ensure their operations and customer messaging for peak trading are prepared and in place much earlier than in the past".

January is the month for planning and laying the foundations for a successful year in light of lessons learned. So - there's no time like the present to start thinking ahead!

Helpfully, Retail Week outlines 5 essential lessons to inform this year's peak selling season in its latest in-depth digital report: "Golden Quarter 2021: Lessons for the year ahead".

In summary, the report discusses the following areas of focus to address:

💸 Adapt your product, format and channel strategies in line with the financial pressures of the microenvironment

🧩 Build flexibility into your operations to proactively prepare for unpredictable disruption

🔊 Build your brand through multichannel marketing

📅 Plan to inform customers when they can expect sales to start about a month in advance of Black Friday 2022

⚙️ Ensure your operations for peak trading are prepared and in place well in advance

You can find the full Retail Week article and download the report here: