2024 in review: Innovation powers new features
Altenar is known for innovation and 2024 has undoubtedly proved that as we look back at a year of exciting new products and solutions.
A growing number of operators are now using Altenar’s sportsbook to power their brand and they have been provided with an increasing range of tools to help them thrive, regardless of the markets in which they operate.
As we come to the end of the year, here are some of the new and improved features which have contributed to a successful 12 months both for Altenar and our sportsbook users.
INTELLIGENT BET ACCEPTANCE
This new approach to live betting minimises the number of in-play bets which are rejected and improves the user experiences. Altenar’s unique algorithm filters out the ‘noise’ of odds changes and allows users to place bets on the prices they initially selected, even if the odds changed during a bet delay.
BOOSTED ODDS
The Bet Boost tool puts the power in the hands of operators, allowing them to customise their own offers and set rules to efficiently trigger boosted odds for specific events and competitions. Boosted odds can be made available for limited time periods, while a countdown display provides extra incentive for players to take advantage of the improved odds.
ESPORTS UPGRADE
Altenar’s partnership with DATA.BET means seamless delivery of wide content coverage via an accurate, reliable betting line, with adaptable widgets for the most popular eSports titles that boost player engagement. Fully-tailored odds and live score feeds are provided from official sources on more than 30 eSports disciplines and a standalone lobby gives operators a landing page to boost marketing efforts ahead of the first eSports World Cup in 2025.
UPGRADED RACING VERTICAL
Altenar has streamlined its horse and greyhound racing offering by creating a single lobby with a series of new widgets. The revamped racing lobby is designed to deliver an intuitive and seamless user experience, enabling players to effortlessly filter and discover upcoming and popular races and backed up by real-time data and streaming solutions.
ALTENAR INTELLIGENCE PLATFORM
Intelligence services are becoming a key component of the iGaming industry and Altenar has devised an exciting in-house solution to leverage the data produced by our sportsbook and unleash true player personalisation. The system will allow operators to use the data in a variety of innovative ways, including producing personalised content for users, performing automated user segmentation, audience group creation and much more.
BET MENTOR
Bet Mentor allows users to simply input their desired bet amount and target winnings, and curates a selection of bets based on historical data. Providing players with a personalised approach can help introduce new users to sports betting and increase both confidence and enjoyment.
REWARDS SYSTEM
Take bonuses to the next level by offering players the chance to win substantial prizes from a progressive pool. Set the desired criteria and each qualifying bet offers the chance for the player to win the big prize, which can be triggered on a timescale of the operator’s choosing. Campaigns can be run across multiple brands to boost the prize fund - and player excitement.
TOTO
Operators can offer weekly or daily competitions in which players must predict the outcome of a set number of events for the chance to win big prizes. Whether it is match results or correct scores, the format is customisable along with the payout structure. Offer guaranteed weekly prizes or rollover jackpots to increase player engagement.
BETTING INSIGHTS
The use of historical data provides information on a range of popular markets and is a valuable addition to a premium sportsbook, empowering players when it comes to making their betting selections. Keeping players on the site with relevant data improves the user experience and can contribute to better player retention or increased revenue.
BETSLIP BOOST
This new promotional tool gives players the opportunity to boost their potential payout by applying the boost to the bet of their choice, allowing them to earn extra winnings without increasing their stake. Operators have control of the qualifying criteria and can use the feature to promote betting on specific bet types, events or competitions.
WANT TO KNOW MORE?
Whether you are looking to switch sportsbook supplier or move into sports betting for the first time, Altenar can help you thrive in 2025 and beyond. Get in touch to learn more or book a meeting with our team of experts at ICE 2025 in Barcelona in January.