2024: A Year of Evolving Marketing Strategies in Higher Education
From adapting to policies and algorithm changes to the rising demand for online programs to navigating digital challenges, 2024 was a shifting year for higher ed. Institutions encountered new pressures to balance innovation with accessibility, leveraging data and partnerships to meet changing student expectations. These challenges and opportunities underscored the importance of adaptability in a dynamic and competitive landscape.
Higher Education Marketing Agencies: What You Need to Know
Partnering with a marketing agency can be transformative for higher education institutions looking to improve visibility and streamline enrollment efforts. But how do you choose the right agency? Explore the strategies and insights that define a successful collaboration between colleges and marketing experts.
Advanced SEO Metrics Every Higher Ed Marketer Should Track
SEO for higher education continues to evolve, with new metrics offering deeper insights into online performance. Learn about advanced tracking techniques that can help colleges measure the impact of their SEO strategies on enrollment, engagement, and long-term growth.
AMA Symposium for Higher Education 2024 Recap
This year’s AMA Symposium was a hotspot for emerging trends in higher education marketing. From personalized data strategies to AI-driven campaigns, the conference highlighted the tools and approaches driving the industry forward. Discover key takeaways from the event and how they can shape your institution's strategy.