2025 Predictions: A glimpse into uncharted territory

2025 Predictions: A glimpse into uncharted territory

If there’s one constant in the communications business, it’s that change is inevitable. We all must adapt to the ebb and flow — especially in the face of the results of a consequential national election — and reconfigure our strategies and creative approaches to meet people where they are in the present moment. While it’s difficult to say with certainty what lies ahead, we can analyze past and current trends to figure out where things are headed in 2025. Read our Predictions for 2025: What's in and what's out during unpredictable times  as we enter a world that’s reshaping itself around us as we speak.

Danny Maiello, EVP


You ask. We answer.

Should you leverage predictions for thought leadership?

 Absolutely, yes. People are hungry for information about where industries are headed, and prediction pieces offer an easy-to-digest way to deliver that information. They also garner attention by putting a stake in the ground, allowing you to position yourself as an expert capable of reading the tea leaves even during times of heavy disruption. Plus, you can weave these articles back into future thought leadership campaigns to further boost your communication strategy.

Interested in how to find coverage in a fractured media industry?

Read more here.


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Large Language Models (LLMs) are increasingly impacting culture, creativity, and the workforce. Undoubtedly, the rapid adoption of LLMs provides new opportunities for business, while also sparking ethical and practical debates on dependency and misinformation.

 Here's a look at all the top topics trending in AI over the last week.


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