21 ways to help plan and create your LinkedIn Content
Louise Brogan
B2B Video & Content Marketing: done for you | AUTHOR | Podcaster & YouTube 📽 | Small Business Champion | Speaker
Are you looking to elevate your LinkedIn presence and drive meaningful engagement?
I don't know about you, but sometimes all I want is for someone else to give me steps to follow. So I created a mini book with 21 steps for you - you can get a copy of it below with all the lovely graphics or you can read this. Or both!
Identify Your Target Audience
Understanding who your ideal clients are is the first step. Consider their industry, job titles, pain points, and goals to tailor your content effectively.
Set Clear Objectives
Define what you want to achieve with your LinkedIn content. Whether it's brand awareness, lead generation, or establishing thought leadership, having clear objectives is crucial.
Conduct a Content Audit
Review your existing content to identify what has worked well and what hasn't. Look for patterns in engagement and feedback to refine your strategy.
Research Industry Trends
Stay informed about the latest trends in your industry to ensure your content is relevant and up-to-date. This helps position you as a knowledgeable and forward-thinking professional.
Define Your Unique Value Proposition (UVP)
Clearly articulate what makes your business, coaching, or consulting services unique and valuable to your target audience. Your UVP should set you apart from the competition.
Create a Content Calendar
Plan your content in advance by creating a monthly or quarterly content calendar. This ensures consistent engagement and helps you stay organized.
Develop a Content Strategy
Outline the types of content you will create, such as articles, videos, and infographics, and the key messages you want to convey. A well-defined strategy keeps your content focused and aligned with your goals.
Optimize Your LinkedIn Profile
Ensure your LinkedIn profile is complete and professional. Use a high-quality photo, a compelling headline, and a detailed summary to make a strong first impression.
Craft Engaging Headlines
Write attention-grabbing headlines that clearly communicate the value of your content and encourage clicks. A great headline can make all the difference in attracting readers.
Focus on Quality Over Quantity
Prioritize creating high-quality, valuable content over posting frequently. Ensure each piece of content offers real value to your audience, fostering trust and credibility.
Incorporate Visual Elements
Use images, infographics, and videos to make your content more engaging and visually appealing. Visual elements can increase engagement and retention. You know, I LOVE video on LinkedIn for our clients.
Recommended by LinkedIn
Leverage LinkedIn's Publishing Platform
Use LinkedIn’s native publishing tools to share long-form content and articles directly on your profile (like this very newsletter). This helps increase your visibility and reach.
Use your Company Page
Don't forget about your Company Page - give yourself double the chance of being found by your ideal client and leverage your team and their networks here on LinkedIn
Ensure your LinkedIn Company Page is fully optimized and active. Post regular updates and engage with your followers to build a strong company presence.
Engage with Your Audience
Respond to comments and messages promptly. Engage with your audience by asking questions and encouraging discussions to build relationships and trust.
Promote Your Content
Share your content across other social media platforms and through email newsletters to maximize visibility. Cross-promotion helps reach a larger audience.
Analyse Performance Metrics
Regularly review LinkedIn analytics to assess the performance of your content. Track metrics like views, likes, comments, and shares to understand what resonates with your audience.
Video Resource
Refine Your Strategy Based on Feedback
Use insights from analytics and audience feedback to refine your content strategy and improve future posts. Check your post analytics on both your personal and Company page profiles.
Stay Consistent
Maintain a consistent posting schedule to keep your audience engaged and ensure your presence on LinkedIn. Consistency helps build trust and recognition. I work with a small number of individuals coaching and supporting their own content marketing on LinkedIn - if you are interested, book a call and write 'coaching' in the comments here
Invest in LinkedIn Learning (or any form of learning)
Take advantage of LinkedIn Learning courses to continually improve your content creation skills and stay updated on best practices. I think the LinkedIn Learning content is top quality, but you can also find other resources via podcast, YouTube and of course, here on the LinkedIn newsfeed. LinkedIn Learning is a premium offer (also available freely in US libraries last time I checked).
Celebrate and Share Successes
Share milestones, testimonials, and success stories to build credibility and showcase the impact of your work. Highlighting successes can attract new clients and opportunities. Plus the LinkedIn network tend to be positive and love a good news story!
Checking who has read to the end... today I hit the big 5-0 again... not my age... my YouTube numbers. Happy Days. I am off to the beach to celebrate 🙌
( with my jumpers.. still cold here)
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If you would like to receive the glossy copy with all the images, then download Your Free Guide Now.
Louise x
Helping Leaders Unlock High Performance and Fulfillment | Creator of the Fulfilling Performance Framework | Peer Mentoring & Executive Coaching Specialist | Automotive Leader Turned Facilitator & Speaker
7moThank you Louise for sharing the 21 steps and congratulations on your 50,000 YouTube subscribers!
On the mission to improve quality in new homes| Showing good and bad examples of workmanship in housebuilding| House inspector|
7moGrat to hear as I was waiting for something like that.. Good job!